This book is designed to help you stand up for yourself, i.e. learning to say no and encouraging you to give your real opinion, rather than what you think other people want to hear. I thought this would be a useful read to help me with group situations, for example giving talks, taking part in discussions, appearing on panels, etc. I wanted to learn to speak out without making enemies or annoying people, and for that kind of thing, this book has been a great help.
You are encouraged to start from the beginning in terms of becoming more assertive. Exercises help you to understand where you are with your level of assertiveness, then advice is given on how to create a solid foundation on which to build your confidence. There are real word examples given too, i.e. asking what you would do in a particular situation - the idea is to change how you would react when you have transformed into your new, confident, self-respecting, assertive self.
Although it wasn't what I bought the book for, the information given also provides help with personal relationships, dealing with difficult co-workers, pushy sales people, asking for a pay rise, and how to deal with customer service of a company. Parents will also be pleased to find information on raising children to be assertive, too. So I got more than I expected and therefore even better value for money.
Overall, the book basically helps turn you into someone to be taken seriously, a better communicator and more. There are also health benefits to not holding in your opinions. Your stress level can be reduced, improving your life all round. A helpful, useful, clear and well-written book. If you need help in the assertiveness department, this is the book for you.