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Asking Properly: The Art of Creative Fundraising
 
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Asking Properly: The Art of Creative Fundraising (Hardcover)

by George Smith (Author)
5.0 out of 5 stars See all reviews (1 customer review)

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Product details

  • Hardcover: 224 pages
  • Publisher: White Lion Press Ltd (4 Dec 1996)
  • ISBN-10: 095189711X
  • ISBN-13: 978-0951897119
  • Product Dimensions: 25.2 x 21.8 x 2 cm
  • Average Customer Review: 5.0 out of 5 stars See all reviews (1 customer review)
  • Amazon.co.uk Sales Rank: 86,556 in Books (See Bestsellers in Books)

    Popular in this category:

    #17 in  Books > Reference > Charities & Voluntary Services

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  • See Complete Table of Contents

Product Description

Pierre-Bernard Le Bas, UNHCR, Geneva, Switzerland
It's wise, uncomprising, devastingly critical of poor fundraising, brilliantly illustrative of what is good...

Harvey mcKinnon, Harvey McKinnon & Associates, Vancouver,Canada
There's a practical benefit on every page. When you apply its secrets you can hardly fail to improve your fundraising.

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5.0 out of 5 stars Simply, the best, 16 May 2009
By Ken Burnett (Melrand, France) - See all my reviews
(REAL NAME)   
This is undoubtedly the best book ever written on the subject of creativity in fundraising and communication. A short list, admittedly, but an important subject nonetheless. OK, I confess to some bias here as George Smith is a lifelong friend and I do own The White Lion Press Limited, his publisher. But if you want to see lots of other independent reviews of this timeless classic go to their site on line. You'll see a common consensus that this is one book no serious fundraiser should be without.

George Smith is world famous as a witty, perceptive observer of voluntary action and a precise, concise and captivating writer. He senses the beaming ghost of Orwell peering over his shoulder as he writes. So Asking Properly is an entertaining read from start to finish. But its 220 brightly illustrated pages add up to much more than that, built as this seminal book is upon anecdotes and experiences from more than three decades of engineering and crafting many of the best fundraising and social change campaigns of our times. Smith is an accomplished and rigorous guide, who frequently stops his readers in their tracks, forcing them to reconsider long-held views that he effortlessly exposes as ill-conceived or just plain wrong. As former UNICEF fundraising supremo PB Le Bas said of it, `Asking Properly is one of those very few books you will want to keep beside you, for life.'


Ken Burnett
Relationship Fundraising: A Donor-based Approach to the Business of Raising Money (Jossey-Bass Nonprofit and Public Management Series)
The Zen of Fundraising: 89 Timeless Ideas to Strengthen and Develop Your Donor Relationships
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