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The Asian Insider: Unconventional Wisdom for Asian Business (Hardcover)

by Michael Backman (Author)
5.0 out of 5 stars  See all reviews (3 customer reviews)
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Product details

  • Hardcover: 256 pages
  • Publisher: Palgrave Macmillan; 1st Edition. edition (5 April 2004)
  • Language English
  • ISBN-10: 1403916578
  • ISBN-13: 978-1403916570
  • Product Dimensions: 23.6 x 15.5 x 2.3 cm
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon.co.uk Sales Rank: 746,111 in Books (See Bestsellers in Books)

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Product Description

Synopsis

Knowledge of Asian business is dominated by conventional wisdom, much of which has achieved the status of myth. Bestselling author Michael Backman has researched beneath the surface to reveal the things that you need to know about Asian business and society. Using a wealth of examples, case studies and anecdotes, he provides a revealing and unconventional picture based around key business themes. Business, business culture and culture are entwined to draw the reader from the outside into becoming an Asian insider. Written in the author's direct, sharp style, The Asian Insider is a fascinating read for anyone wishing to get to grips with Asian business and understand how Asia really works.
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5 of 6 people found the following review helpful:
5.0 out of 5 stars Prepare for the Asian century with "The Asian Insider", 7 Jun 2004
The Asian century has just started! Throughout the next decades, global business leaders, opinion makers, politicians and world citizens will realise how much impact Asia will have on the modern world and how influential Asia will be in shaping tomorrow's world. Michael Backman's "The Asian Insider" is a unique and brillant guideline for anyone interested in capturing those insights and opportunities arising from the Asian century, and for all those interested in knowing more about the complex and dynamic landscapes of cultures, politics, businesses, languages and religions called Asia. Michael Backman is one of the most prominent commentators and thoughtleaders on Asian issues, and his engaging, personal and very direct style is an extraordinary experience for any reader. Read "The Asian Insider" (and Michael Backman's other books!) and get to understand better how and why Asia will change tomorrows landscape - in its own way. The Asian way which is crucial to understand for any reader reaching out for the world.
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5.0 out of 5 stars the unoffical guide to Asia , 20 Feb 2009
By Richard Almasi "TheHunn" (Europa) - See all my reviews
(REAL NAME)   
This review is from: The Asian Insider: Unconventional Wisdom for Asian Business (Paperback)
Anyone interested in the Asian region should get this book: students, business people, researchers etc.

This book breaks away from all academic textbooks, which tend to have a "cleaned-up" picture of Asian business and avoid the practical issues of doing business in Asia that an ordinary person might come across while doing business there.

This non-academic book, and indeed all books by Michael Backman, will give you fresh insights of business in Asia, as well the cultures there.

For me this book was full of surprises, for example I did not know that prostitution was illegal in Thailand but legal (under some conditions) in Singapore. My textbook-knowledge of either country suggested otherwise.

Another interesting fact he brings up is that there are more Muslims in Asia than there are in the Middle East, and he questions the stereotypical image we have of Muslims - who should represent Muslims he asks? A fundamentalist middle eastern country or a country like Indonesia where a woman was elected president?
Or perhaps Malaysia, where a higher percentage of women hold top-positions in companies than women do in most Western countries.

Safe to say, this book will clear up some of the stereotypical notions you might have of this diverse region,as well as provide you with some practical business knowledge relevant to people doing business there.

I highly recommend all his books.
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5.0 out of 5 stars A very helpful book, 3 Sep 2007
By D. Thomas "David Thomas" (Ormskirk) - See all my reviews
(REAL NAME)   
This review is from: The Asian Insider: Unconventional Wisdom for Asian Business (Paperback)
Michael Backman's 'The Asian Insider' offers an enormously helpful overview of its subject. For an Asian outsider, bringing my own preconceptions to Eastern and Southern Asia, Mr Backman offers insights not to be found elsewhere.

Throughout, the style and approach is refreshingly first hand. The author draws freely on personal experience, wide travel and keen observation, informed by a broad knowledge of the history and culture of his subject.

A number of helpful chapters deal with certain overarching themes which shape aspects of Asian business, in particular where these are at variance from a more Western approach. The role of families in business, corporate governance, the rule of law, the relationship between economics and democracy and the utility or otherwise of government statistics are each examined.

In addition, chapters deal seperately with key aspects of business in Indonesia, Singapore, Thailand, Malaysia, Japan, China, India and Korea. For the first time, this reader has a much clearer idea of what makes each tick.

Further insight is provided by an extended discussion of the role of Islam in Eastern and Southern Asia as one of the many forces shaping economic and commercial behaviour across the continent.

Altogether an excellent companion for those with any kind of business or investment interest in Asia and a very useful book for anyone trying to understand how Asia works.
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