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Asian Brand Strategy: How Asia Builds Strong Brands (Hardcover)

by Martin Roll (Author)

4.8 out of 5 stars See all reviews (4 customer reviews)

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This item: Asian Brand Strategy: How Asia Builds Strong Brands by Martin Roll

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Dispatched from and sold by Amazon.co.uk.
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Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market by Paul Temporal

In stock.
Dispatched from and sold by Amazon.co.uk.
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This item: Asian Brand Strategy: How Asia Builds Strong Brands by Martin Roll
In stock.
Dispatched from and sold by Amazon.co.uk.
This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
Branding in Asia: The Creation, Development and Management of Asian Brands for the Global Market by Paul Temporal
In stock.
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This item Delivered FREE in the UK with Super Saver Delivery. See details and conditions

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Product details

Hardcover: 224 pages
Publisher: Palgrave Macmillan; illustrated edition edition (17 Oct 2005)
Language English
ISBN-10: 1403992797
ISBN-13: 978-1403992796
Product Dimensions: 23.4 x 16.2 x 2.4 cm

Average Customer Review: 4.8 out of 5 stars See all reviews (4 customer reviews)

Amazon.co.uk Sales Rank: 498,629 in Books (See Bestsellers in Books)

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Product Description

Kevin Lane Keller, Professor of Marketing, Tuck School of Business

"It offers invaluable inspiration and guidance into one of the hottest areas of marketing."

Alan Lammin, Publishing Director, Asia, TIME

"Asian Brand Strategy provides timely insight into the key players of today and the global competitors of tomorrow".

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Inside This Book (Learn More)

Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index

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Customer Reviews

4 Reviews

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4.8 out of 5 stars (4 customer reviews)

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Most Helpful Customer Reviews

4.0 out of 5 stars Unusual insight into Asian brands, 19 May 2009

By	Rolf Dobelli "getAbstract.com" (Switzerland) - See all my reviews (TOP 50 REVIEWER) (REAL NAME)

Martin Roll has written a very informative book, in fact, nearly two books: one that covers foundational knowledge on branding and one that reports on branding in Asia. Amid the explanation of branding basics, Roll depicts how emerging Asian corporations are finally seeing branding as more than a name and a logo, and, thus, are making it a central part of their strategies. He predicts that the next, new generation of Asian corporate brand leaders will also become the next, new generation of global powerhouses. Roll deftly explains what makes branding work, and he shares his first-hand experiences working with major Asian corporations, he just doesn't always pull the two together. Roll also tends to treat developed Asian nations, such as Japan and South Korea, and emerging economies, such as China and India, as if they are uniform. That aside, getAbstract applauds Roll's informed take on Asian marketing strategy, and recommends this solid book on brand building and its global uses.

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5.0 out of 5 stars Clear, sophisticated and relevant, 4 April 2006

By	Andre Tegner - See all my reviews (REAL NAME)

Working in the branding world myself as a Sponsorship Consultant the book Asian Brand Strategy clearly fills an important gap in the literature about branding. With Asia being the hot topic in business today Martin Roll manages to communicate a superb insight into the decision making levels and challanges of Asian companies. The book stands out through its clarity in which a sophisticated brand framework is brought to life. The great mix of theoretical and academic work combined with case studies and applied examples make this book stand out. It is the combination of the writing approach of this book and its Asian insight which makes it one of the most relevant business books I have read for a long time.

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5.0 out of 5 stars Insightful Assessment of Asian Strategy, 1 April 2006

By A Customer

This book is a definite must read for Asian Management.

Martin Roll's Book on Asian Brand Strategy draws very relevant parallels between the Western approach to corporate management and marketing and that in Asian companies. Martin analyzes why Asian companies, which often have larger asset bases and investments in manufacturing than their Western counterparts often are not able to capture the same brand value. Case studies on Banyan Tree Resorts and Singapore Airlines give great anedotes for models that work in Asia.

As an American working for a major conglomerate in Asia, I was literally moved by the depth of his understanding related to the differences in management and approach to marketing.

Great reference and book to have!!

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Most Recent Customer Reviews

5.0 out of 5 stars Interested, well-written and useful!!!
Asian Brand Strategy in a great book for both Western businessmen, interested in the Asian markets, and Asian Business leaders, who seeks to build brand equity. Read more

Published on 28 April 2006 by Lindquist

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