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Art of Writing Advertising: Conversations with Masters of the Craft (Advertising Age Classics Library) [Paperback]

Denis Higgins
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Book Description

1 Jan 1965 Advertising Age Classics Library
Why do some advertisements become part of history while others never even get read? You'll find the answers in The Art of Writing Advertising.


Product details

  • Paperback: 128 pages
  • Publisher: McGraw-Hill Contemporary (1 Jan 1965)
  • Language: English
  • ISBN-10: 0844231002
  • ISBN-13: 978-0844231006
  • Product Dimensions: 22.1 x 14.7 x 1 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 1,109,763 in Books (See Top 100 in Books)

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Inside This Book (Learn More)
First Sentence
In a recording studio in the offices of Doyle Dane Bernbach on New York's 43rd St. sits William Bernbach. Read the first page
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Customer Reviews

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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Wow! 6 Oct 2013
Format:Paperback|Verified Purchase
When I was young I was a very poor copywriter.I knew it when I saw what Bill Bernbach was doing in America. I got out of advertising.Sixty years later I saw this book and decided to buy it and discover where I had gone wrong.I found out. If only Bill had spilt the beans those years ago I might have become a decent copywriter myself.
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1 of 3 people found the following review helpful
By A Customer
Format:Paperback
The book is very helpful in that is gives you the thoughts behind some of the builders of today's advertising industry. I had read "Ogilvy on Avdertising"; the interview with David Ogilvy presents the same kind of thought. But I had never read anything by Burnett, Gribbin, Bernbach or Reeves and that is where most of my benefit from this book came.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 3.8 out of 5 stars  8 reviews
16 of 16 people found the following review helpful
4.0 out of 5 stars A good compilation of thoughts from major advertising forces 5 Dec 1999
By A Customer - Published on Amazon.com
Format:Paperback
The book is very helpful in that is gives you the thoughts behind some of the builders of today's advertising industry. I had read "Ogilvy on Avdertising"; the interview with David Ogilvy presents the same kind of thought. But I had never read anything by Burnett, Gribbin, Bernbach or Reeves and that is where most of my benefit from this book came.
14 of 14 people found the following review helpful
5.0 out of 5 stars Inside the Mind 29 July 1999
By Ghost in the Matrix - Published on Amazon.com
Format:Paperback
I love anything that is an interview with a person. It allows us to hear the information from the horses mouth, as opposed to a journalist paraphrasing him or her. My favorite interviews were with Bernbach and Rosser Reeves. However, I don't think this book is really about the "Art" of writing advertising. I think the book should have been called "Conversations about Advertising." Because the book isn't made to be a teacher, it's simply a good book to read and enjoy if you're interested in hearing another perspective about the business.
11 of 12 people found the following review helpful
3.0 out of 5 stars The Art of Writing Advertising??? 21 April 2001
By DJ Lee - Published on Amazon.com
Format:Paperback
Just finished the book (which took me a couple of hours) and I have to say it was an interesting memoir of the great admen of all time. The book pinpointed certain questions and tired to find some correlation between the greats (and I think it succeeded in some ways)
But do not let the title of the book fool you to believe that it will help you in any shape or form in becoming a finer copywriter. In fact, the book will most likely only offer you a good read on a Sunday afternoon.
On a particular note, the interview with Reeves was the most interesting part of the book. A worthy buy indeed but do not expect to become a super copywriter after or you will be very disappointed.
5 of 5 people found the following review helpful
5.0 out of 5 stars Candid talks with giants of the advertising industry 30 Dec 1997
By jmeyer2@fairview.org - Published on Amazon.com
Format:Paperback
"Conversations" is an interesting text because it focuses on the cold world of advertising through five men who helped shape the industry. The interviews are very entertaining because the personalities of the men are displayed through their view on the art that made them famous. All of the copywriters were gracious and honest which makes for a must-read for everyone interested in the field of advertising. By far one of the best books I have ever read about advertising.
5 of 6 people found the following review helpful
5.0 out of 5 stars A concise reminder for ad men 4 Dec 1998
By A Customer - Published on Amazon.com
Format:Paperback
Having been an art director for a number of years and having worked with many agency people who has become jaded by time (creative, account servicing,and media alike), this book is a gentle reminder of why we all got into this business in the first place. Although Madison Avenue today is a very different place from whence these interviews took place, these men's principles and ideals may inspire us just a little bit to continue to create what has not been done before.
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