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Art of the Start, The [Hardcover]

Guy Kawasaki
4.2 out of 5 stars  See all reviews (16 customer reviews)
RRP: 19.99
Price: 15.99 & FREE Delivery in the UK. Details
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Product details

  • Hardcover: 226 pages
  • Publisher: PORTFOLIO (26 Oct 2008)
  • Language: English
  • ISBN-10: 1591840562
  • ISBN-13: 978-1591840565
  • Product Dimensions: 6.5 x 9.5 x 0.9 cm
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (16 customer reviews)
  • Amazon Bestsellers Rank: 48,258 in Books (See Top 100 in Books)

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Product Description


Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.

Inside This Book (Learn More)
First Sentence
GIST (GREAT IDEAS FOR STARTING THINGS) use a top-ten list format for all my speeches, and I would love to begin this book with a top-ten list of the most important things an entrepreneur must accomplish. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Customer Reviews

Most Helpful Customer Reviews
27 of 28 people found the following review helpful
5.0 out of 5 stars Highly Recommended! 20 July 2005
By Rolf Dobelli TOP 500 REVIEWER
This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may overuse business-babble such as "bootstrapping" or "rainmaking" (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) - but his style is good-natured and humorous. The chapters are divided accessibly with subheads, charts, bullet points, "minichapters," answers to "Frequently Avoided Questions" and reading lists, making it easy to find important points. Many of Kawasaki's "exercises" are tongue-in-cheek, like, "Go to eBay and search for used Aeron chairs." He got his start working at Apple Computer, marketing early MacIntoshes, and he now runs a venture capital firm, Garage Technology Ventures. He refers to both frequently, and most of the book's examples come from these venues, not from inside knowledge of other start-ups, even though the author has been involved in several. This isn't the only book you'll need to read when you decide to start a business, but we find that its iconoclastic pointers are useful and fun, and its sections on pitching, recruiting and branding, in particular, apply to businesses of any size.
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7 of 7 people found the following review helpful
5.0 out of 5 stars Good 17 May 2005
A very good practical book for startups and those who plan who start one. Many books miss completely the point, having been written when the memory of the bootstrapping effort has faded, or by people who had almost bottomless marketing funds. This books assumes that you're cash strapped and looking for external equity financing.
It's also nice that it covers a section on charities although the intended audience are technology companies.
In my opinion, this is the only "operational" book you need for a startup, while the others should be focused on the specific market you're after (i.e. like G. Moore's Crossing the Chasm if you're in technology).
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15 of 18 people found the following review helpful
I got this book for free through one of Guy's investment companies ([...]
However I would have gladly paid double the amazon price!
If you are starting a new business or are in the throws of setting something up, take the time to read this. It's one of the most practical guides there is and is the ONLY one that I've immediately started re-reading after finishing it.
It will certainly put things into context when times get tough in your new business.
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1 of 1 people found the following review helpful
3.0 out of 5 stars A bit obvious 6 Nov 2013
Format:Hardcover|Verified Purchase
I hesitate to say the legend that is GK is in any way mediocre or what he says obvious, but this book needed to be a bit deeper. Perhaps it just needs an update, 2004 seems a long time ago. It could be much shorter and still have the same content.

Check our Bill Aulet's book, Disciplined Entrepreneurship: 24 Steps to a Successful Startup which has come out of MIT's Sloan School. It came out in July 2013, and is very good.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Simple, comprehensive, motivating 4 Jan 2012
By mko
This one will tell you why it is so much better to actually start something than think about the starting :)
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1 of 1 people found the following review helpful
2.0 out of 5 stars Don't believe the hype... 3 Nov 2011
By Tino
There's surely too much unfounded hype around this book. It has some useful insights, perhaps at a rate of 30/70 where 30 is great and 70 useless.
This book has pages and pages of blatantly basic advice, like how to send emails!
it could have easily be cut down by half and you wouldn't even notice.
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1 of 1 people found the following review helpful
4.0 out of 5 stars very good book on the subject 26 May 2009
Kawasaki writes in a really easy to read and engaging language, and has structured the book very well. I'm starting a business now, so it was very motivational and inspiring to read this book. My only caveat is that towards the end, it get slightly repetitive. But all in all, if you're interested in starting a business, and executing on strategies, get this book.
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3.0 out of 5 stars Soon forgotten 19 May 2012
By casp
Format:Hardcover|Verified Purchase
This book is not what Rich Dad Poor Dad was. I remember that one and the lessons it learned. This one is already forgotten
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Most Recent Customer Reviews
5.0 out of 5 stars Great for first time entrepeneurs
For someone who has never studied business or even have any previous knowledge of business this was a great read and a book I will always carry round with me in my business... Read more
Published on 25 Oct 2010 by Bob Lablah
5.0 out of 5 stars The Art of The Start
Excellent guide and reference for anyone involved in a start up business or just to remind oneself about what really is important in business.
Published on 28 Sep 2010 by Gary
5.0 out of 5 stars A MUST READ for everyone who is starting anything!
Very valuable, straight book about starting anything, but especially business.
An excellent source of everyday experience in VC, startups, management.
Published on 22 Sep 2010 by Fluential
4.0 out of 5 stars Excellent content but could be packed in more essential package
The ideas and messages in the book are very good and motivating. Great text! Kawasaki is more powerful than bike of same name :)

My only remark is that it seems tha... Read more
Published on 2 July 2010 by Vuk Gojnic
4.0 out of 5 stars Insider advice for an entrepreneur
This book was written primarily for technology start ups. Author has been operating one of the Venture capitalist firm located on the west coast of US so he has some first-hand... Read more
Published on 19 Mar 2010 by Serkan Alkan
5.0 out of 5 stars Excellent book
This is a must but easy read for anyone wanting to start anything with practical and invaluable tips on how to succeed.
Published on 3 Oct 2009 by iFab
5.0 out of 5 stars Extremely practical!
This book will give you the important facts and guidelines to create any business or internal project. Read more
Published on 10 Aug 2009 by hnanne
4.0 out of 5 stars Fast and Furious
I used myslef to write a compelling business plan and debunking the myth surrounding so called "winning teams" made by ex-corporate primadonnas. Read more
Published on 29 Dec 2008 by Giorgio
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