The Art of the Start
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Synopsis
Explains how to transform ideas into action, offering a step-by-step approach to launching great products, services, and companies and demonstrating how managers can unleash a creative approach to business at established companies.
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Most Helpful Customer Reviews
24 of 25 people found the following review helpful
Format:Hardcover
This is not a manual, but rather a collection of mostly useful tips for people who wish to start businesses, or even, as author Guy Kawasaki claims, other sorts of projects, including nonprofit organizations. Kawasaki may overuse business-babble such as "bootstrapping" or "rainmaking" (in fact, he recommends coming up with a brand name that can enter the language as a verb, such as Google or Xerox) - but his style is good-natured and humorous. The chapters are divided accessibly with subheads, charts, bullet points, "minichapters," answers to "Frequently Avoided Questions" and reading lists, making it easy to find important points. Many of Kawasaki's "exercises" are tongue-in-cheek, like, "Go to eBay and search for used Aeron chairs." He got his start working at Apple Computer, marketing early MacIntoshes, and he now runs a venture capital firm, Garage Technology Ventures. He refers to both frequently, and most of the book's examples come from these venues, not from inside knowledge of other start-ups, even though the author has been involved in several. This isn't the only book you'll need to read when you decide to start a business, but we find that its iconoclastic pointers are useful and fun, and its sections on pitching, recruiting and branding, in particular, apply to businesses of any size.
7 of 7 people found the following review helpful
Format:Hardcover
A very good practical book for startups and those who plan who start one. Many books miss completely the point, having been written when the memory of the bootstrapping effort has faded, or by people who had almost bottomless marketing funds. This books assumes that you're cash strapped and looking for external equity financing.
It's also nice that it covers a section on charities although the intended audience are technology companies.
In my opinion, this is the only "operational" book you need for a startup, while the others should be focused on the specific market you're after (i.e. like G. Moore's Crossing the Chasm if you're in technology).
It's also nice that it covers a section on charities although the intended audience are technology companies.
In my opinion, this is the only "operational" book you need for a startup, while the others should be focused on the specific market you're after (i.e. like G. Moore's Crossing the Chasm if you're in technology).
15 of 17 people found the following review helpful
Format:Hardcover
I got this book for free through one of Guy's investment companies (www.istock.com).
However I would have gladly paid double the amazon price!
If you are starting a new business or are in the throws of setting something up, take the time to read this. It's one of the most practical guides there is and is the ONLY one that I've immediately started re-reading after finishing it.
However I would have gladly paid double the amazon price!
If you are starting a new business or are in the throws of setting something up, take the time to read this. It's one of the most practical guides there is and is the ONLY one that I've immediately started re-reading after finishing it.
It will certainly put things into context when times get tough in your new business.
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Most Recent Customer Reviews
Soon forgotten
This book is not what Rich Dad Poor Dad was. I remember that one and the lessons it learned. This one is already forgotten
Published 6 days ago by casp
Simple, comprehensive, motivating
This one will tell you why it is so much better to actually start something than think about the starting :)
Published 4 months ago by mko
Don't believe the hype...
There's surely too much unfounded hype around this book. It has some useful insights, perhaps at a rate of 30/70 where 30 is great and 70 useless. Read more
Published 6 months ago by Tino
Great for first time entrepeneurs
For someone who has never studied business or even have any previous knowledge of business this was a great read and a book I will always carry round with me in my business... Read more
Published 19 months ago by Bob Lablah
The Art of The Start
Excellent guide and reference for anyone involved in a start up business or just to remind oneself about what really is important in business.
Published 20 months ago by Gary
A MUST READ for everyone who is starting anything!
Very valuable, straight book about starting anything, but especially business.
An excellent source of everyday experience in VC, startups, management.
An excellent source of everyday experience in VC, startups, management.
Published 20 months ago by Fluential
Excellent content but could be packed in more essential package
The ideas and messages in the book are very good and motivating. Great text! Kawasaki is more powerful than bike of same name :)
My only remark is that it seems tha... Read more
My only remark is that it seems tha... Read more
Published 23 months ago by Vuk Gojnic
Insider advice for an entrepreneur
This book was written primarily for technology start ups. Author has been operating one of the Venture capitalist firm located on the west coast of US so he has some first-hand... Read more
Published on 19 Mar 2010 by Serkan Alkan
Excellent book
This is a must but easy read for anyone wanting to start anything with practical and invaluable tips on how to succeed.
Published on 3 Oct 2009 by iFab
Extremely practical!
This book will give you the important facts and guidelines to create any business or internal project. Read more
Published on 10 Aug 2009 by hnanne
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