The Art of SEO (Theory in Practice)
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Product Description
Book Description
Mastering Search Engine Optimization
Product Description
A well-designed, easy-to-navigate website is useless if no one can find it. If your company is going to succeed in the web economy, optimizing your site for search engine visibility is essential. In this book, four of the most noted experts in the field of search engine optimization (SEO) provide you with proven guidelines and cutting-edge techniques for planning and executing a comprehensive SEO strategy.
The authors clearly explain SEO fundamentals, while correcting many common misconceptions. If you are new to SEO, you'll get a complete and thorough SEO education, as well as an array of effective tactics, from basic to advanced. Seasoned practitioners will find this book useful as a complete reference to SEO best practices.
- Explore the underlying theory behind SEO and how search engines work
- Learn the steps you need to prepare for, execute, and evaluate SEO initiatives
- Examine a number of advanced strategies and tactics
- Understand the intricacies involved in managing complex SEO projects
- Learn what's necessary to build a competent SEO team with defined roles
- Glimpse the future of search and what lies ahead for the SEO industry
Inside This Book
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Most Helpful Customer Reviews
16 of 16 people found the following review helpful:
5.0 out of 5 stars
this is THE one,
By
This review is from: The Art of SEO (Theory in Practice (O'Reilly)) (Paperback)
I've many books on this subject, but none cover the nitty gritty with such clarity as this book does.The authors are seasoned experts, but have done their homework to make sure that their information and advice is up to date and relevant. If you want one book that will describe SEO from every angle, with easy to follow text and graphics, and links to the best info online, this is the book. This is the only one you'll need.
13 of 14 people found the following review helpful:
5.0 out of 5 stars
SEO Excellence,
By
This review is from: The Art of SEO (Theory in Practice (O'Reilly)) (Paperback)
It is impossible to engage with the SEO discipline without encountering Rand Fishkin and SEOmoz, whose work represents the heart and soul of the online SEO community at the time of writing. I therefore expected this book to be excellent and I was not disappointed. SEO is in fact both an art and a science and O'Reilly et al. clearly recognise it as such. Indeed I think the authors emerge as both artists and scientists, with industry-leading, expert insights and intuitions that make this a must-read for search engine optimisation study and practice. It could be considered a seminal work in the brand new academic discipline that is transforming real-world business right now. There is ample practical advice - from people who eat, sleep and breathe SEO art and science every day. Therefore this is one of the best texts I have ever read on the subject: if you only buy one SEO book make it this one.
4 of 4 people found the following review helpful:
5.0 out of 5 stars
The only book you will need on SEO,
This review is from: The Art of SEO (Theory in Practice (O'Reilly)) (Paperback)
I was advised by a colleague that this book would get my site to the top of the rankings and not to muck about with any others - I respect his opinion so I bought it.Why oh why did I not buy it the few weeks earlier when he recommended it - I would be those weeks ahead? The language is clear, precise and well written. it is not a flowing bouncy style of book and take it subject very seriously. It is without doubt a refrence book, a manual and a Bible to all things SEO and the contributors are all experts in their field. Bad bits, downsides - I know of none and only by looking for something negative can I state that, in this fast moving area of technology, it must be due another edition soon I cannot praise this book more highly - it is without doubt the MOST INFLUENTIAL book I have ever read
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