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Art Marketing 101: A Handbook for the Fine Artist [Paperback]

Constance Smith

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Book Description

26 Nov 2004
This user-friendly and up-to-date handbook takes new and professional artists through the basics of creating a successful business. Artists will learn how to couple their creativity with clever business sense to establish a lucrative art career. An at-a-glance layout makes information easily accessible and encourages artists to make notes, fill in the blanks, and use checklists, featuring: New to this edition: Internet marketing advice; Innovative marketing ideas for the new millennium; A resource section in the back of the book; In addition to these effective offerings: Alternative avenues for selling art; Tricks to succeeding without a rep; How to build positive name recognition through marketing and publicity tactics; Sound advice on legal issues, such as licensing, copyrights and contracts; Guidelines for preparing a marketing and business plan; What's more, readers will find dozens of helpful tips, contact information, forms and research data to help them further their careers.

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Product details

  • Paperback: 304 pages
  • Publisher: Writer's Digest Books; Revised edition edition (26 Nov 2004)
  • Language: English
  • ISBN-10: 0940899485
  • ISBN-13: 978-0940899483
  • Product Dimensions: 25.1 x 20.1 x 2 cm
  • Amazon Bestsellers Rank: 1,741,513 in Books (See Top 100 in Books)

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Product Description

About the Author

Constance Smith has been working with fine artists for over 21 years, first as an art rep and then as a publisher of marketing books for fine artists.

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Customer Reviews

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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.5 out of 5 stars  38 reviews
72 of 74 people found the following review helpful
5.0 out of 5 stars Get unstuck quick and inspired beyond your imagination 18 April 2001
By Tina Miller - Published on Amazon.com
This book, all by itself, can set an artist in motion, pull an artist out of "block," and transform the life of a friend/artist who feels there is no hope. Funny, I bought "Art Marketing 101" to help a friend/artist, and two months later found her art in galleries, shows, and then I discovered that the artist was making lists (while inputting them into her computer) of all the possible patrons, exhibits, and other extended ways to display her beautiful art. She now runs a business FOR her art, ABOUT her art, and WITHOUT anyone else (other than galleries) needed. This book is an incredible inspiration for anyone wanting to learn marketing... about anything... simple, thorough, and experienced. It's not just about footwork (good tennis shoes and good b.s.) ... Marketing is about your passion -- your art! This book never lets you forget who you are!
51 of 52 people found the following review helpful
5.0 out of 5 stars a guide for every level, every need. 1 Aug 2000
By Alejandra Vernon - Published on Amazon.com
Format:Paperback|Verified Purchase
This is an invaluable "how-to" book. From the psychology of selling to legal matters, it covers it all. The amount of information is overwhelming...I went through it with a highlighter checking off the sections that were applicable to my needs, and then read those sections in depth. Whether you are a beginner or a seasoned professional, you'll gain a lot from this and will maximize your potential and earning power. Being an artist today requires the kind of knowledge contained in this volume, because the competition is fierce. Perhaps you have more talent than the next guy, but if he has the marketing skills, the world will be looking at his art instead of yours. Get this book and make the most of your artistic gift !
33 of 34 people found the following review helpful
5.0 out of 5 stars "Must have" for ANY artist - new or pro! 24 Nov 1999
By A Customer - Published on Amazon.com
I have been a professional artist for many years and this is information that I have heard many times, but it's concise, and easy to read. I am always preaching to art students -- any one for that matter -- to take business and merchandising courses! We may want to be an artist but we need to earn a living at it! This book brings it all home. I find myself reading it over again and again, reinforcing the old info and putting even more of the dreaded business / merchandising ideas into practice. It's a must for ANY artist!
29 of 30 people found the following review helpful
5.0 out of 5 stars Great Introduction for the Beginning Artist! 23 Sep 1999
By A Customer - Published on Amazon.com
Constance Smith and Allen Hollingsworth have created a wonderful introductory guide for those of us who are entering the art profession. As an art student, I've noticed that many institutions and universities fail to teach the fundamentals of advertising and marketing one's art. Even though we learn the techniques of painting and drawing, many are left clueless as to begin an art career. This guide gives a thorough overview for the beginning art student in an easy-to-read format as well as related suggestions for further reading throughout each chapter topic. I would definitely recommend investing in this guide for the beginning art student to have an idea of what is to be expected when studying art.
When compared to Art & Reality : The New Standard Reference Guide and Business Plan for Actively Developing Your Career As an Artist by Robert J. Abbott, this book is a vital stepping stone to Abbott's more thorough explanations and recommendations. Otherwise, one would be lost trying to understand Abbott's in-depth reading material. Both guides are excellent, but Art Marketing 101 is necessary to read first, before you jump to Abbott's "400" level.
17 of 17 people found the following review helpful
5.0 out of 5 stars Took so many notes.... 17 July 2006
By Charlie Chaplin - Published on Amazon.com
I took so many notes when reading this as a library book that I've decided I'd better just own it. One of the best books on marketing my artwork and making a living as an artist that I've ever come across, and I've read several.
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