I'd have rated it 5 stars save that the printer (I returned my first copy) has a few blotches and splotches here and there; not terrible, just improper). Milton Glaser was called a genius when he was inducted into the NY Art Directors Club Hall of Fame. He is! His conceptions are powerful and creative. His control of many illustration media, of typography from various eras and modes of thought, of decorative matter, his ability to endlessly combine them, are a lesson to experienced designers, illustrators, and art directors, and a stimulus to those who get by on a few cheap tricks. The work is gorgeous, the text is instructional, the overall effect energizing. Buy it.