Review
"We think of the French as producing the most strikingly streamlined cars of the 1930s, in lyric teardrop bodies hammered out with doses of Italian style and German science. But this book reminds us that streamline design was the rage among car buffs everywhere in the '30s, even in upright, country-house, Evelyn Waugh Britain. Mr. Down reminds us that at the same time streamline cars were going on the market, ocean liners and trains were being streamlined, the better to compete with the nascent airline industry. His book also reminds us that the automobile industry of the time in Britain had yet to embrace mass production. Cars were sold to the few, and the sellers were coachbuilders as much as chassis or engine makers. To compete, each British car company had to offer a version of the season's fashionable cut, and so each one presented an airline or streamline body or two. The resulting cars are rare, with wonderful names like the Triumph Gloria Flow-Free and the Riley Kestrel. Many of these companies would not survive. But there are also glimpses of the future. We meet the young William Lyons, who impressed a man named William Walmsley. Together, their Swallow Sidecar company moved from teardrop add-ons for motorcycles to aero bodies for popular auto chassis. Swallow became Jaguar, of course, and two decades later produced more serious streamlining, driven by aerodynamics and racing." - New York Times "This vibrant work features a good mix of period and modern photos. Fans of streamlining will enjoy this fresh perspective on pre-war British car styling." - Classic & Sports Car "It's a fascinating read, which also feature photos of the cars that have survived to this day (many of which haven't been published until now)." - Classic Car Buyer
"Here's a delightful book that could fill a gap both on your bookshelf. In the first part, author Barrie Down explains the Art Deco movement and how it combined with streamlining in the 1930s to produce some of the century's
"Here's a delightful book that could fill a gap both on your bookshelf. In the first part, author Barrie Down explains the Art Deco movement and how it combined with streamlining in the 1930s to produce some of the century's
Product Description
The Art Deco movement influenced design and marketing in many different industries in the 1930s, and the British motor industry was no exception.
This fascinating book is divided into two parts; the first explains and illustrates the Art Deco styling elements that link these streamlined car designs, describing their development, their commonality, and their unique aeronautical names, and is liberally illustrated with contemporary images. The book then goes on to portray British streamlined production cars made between 1933 and 1936, illustrated with colour photographs of surviving cars. This is a unique account of a radical era in automotive design.
This is a book about automotive styling, in particular the streamlined styling that defined what are now known as Airline cars. During the mid-1930s the majority of British car manufacturers and coachbuilders experimented with streamlined styling. This fashion was the result of Art Deco, an international movement that influenced design and marketing in many different industries, and produced some of the most unique and visually exhilarating cars ever produced in Britain. Part One of the book explains and illustrates the Art Deco styling elements that link these streamlined car designs, and describes their development, their commonality, and their unique aeronautical names. The stories of the individual cars, their designers, and their development, are told in Part Two. Here, Barrie Down has collected examples of all the significant British streamlined production cars made between 1933 and 1936, many of them still represented by beautifully restored survivors. The book is well illustrated with over 200 contemporary pictures and colour photographs of existing cars, many of which have never before been published. This book is an instructive and visual feast for all car lovers.
This fascinating book is divided into two parts; the first explains and illustrates the Art Deco styling elements that link these streamlined car designs, describing their development, their commonality, and their unique aeronautical names, and is liberally illustrated with contemporary images. The book then goes on to portray British streamlined production cars made between 1933 and 1936, illustrated with colour photographs of surviving cars. This is a unique account of a radical era in automotive design.
This is a book about automotive styling, in particular the streamlined styling that defined what are now known as Airline cars. During the mid-1930s the majority of British car manufacturers and coachbuilders experimented with streamlined styling. This fashion was the result of Art Deco, an international movement that influenced design and marketing in many different industries, and produced some of the most unique and visually exhilarating cars ever produced in Britain. Part One of the book explains and illustrates the Art Deco styling elements that link these streamlined car designs, and describes their development, their commonality, and their unique aeronautical names. The stories of the individual cars, their designers, and their development, are told in Part Two. Here, Barrie Down has collected examples of all the significant British streamlined production cars made between 1933 and 1936, many of them still represented by beautifully restored survivors. The book is well illustrated with over 200 contemporary pictures and colour photographs of existing cars, many of which have never before been published. This book is an instructive and visual feast for all car lovers.
