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Product Description
Art Deco was the style that swept across the globe during the 1920s and 1930s and created the defining look of the interwar years. Its influence was ubiquitous: it transformed the skylines of cities as diverse as New York and Shanghai; it touched the design of everything - from cinemas and Hollywood films to the packaging of cigarettes, from evening wear and accessories to luxury liners and locomotives. It was the style of hedonism, of indulgence, of mass consumption, though it originated before the First World War in the luxurious one-off masterwork or the limited edition piece. Deco was the ultimate synthesis of styles: it borrowed from European craft traditions as eagerly as it appropriated aspects of "the exotic" from the cultures of Ancient Egypt, Meso-America, the oriental East and black Africa. Its use of rare and unashamedly precious materials was a reminder of the wealth of empires, whilst its geometric imagery celebrated urban modernity and the experience of modernity worldwide. This volume brings together nearly 40 essays from leading experts in the field to discuss the phenomenon that was Art Deco. After an introductory section which looks at the definition and scope of the style, and locates it historically within the early 20th century, Part 2 explores its sources and iconography; Part 3 reviews the 1925 Exposition Internationale des Arts Decoratifs, held in Paris, which marked the high point of Deco in Europe while providing the catalyst for its wider spread and development; Part 4 traces that development both through Europe and through the various media, from architecture to fashion, that fell in thrall to its modern imperative and Part 5 traces its spread into America, India and beyond.
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Most Helpful Customer Reviews
6 of 6 people found the following review helpful:
5.0 out of 5 stars
The definitive volume on Art Deco,
By
This review is from: Art Deco 1910-1939 (Hardcover)
This lovely coffee table book must be the definite volume on art deco. A collection of authoritative essays on every aspect of art deco - art & graphic design, architecture & interior design, transport & cinema, to name a few - is complemented by dozens of colour plates and period photos. The V&A has created a book that is enjoyable to browse through and informative to dip into.
11 of 30 people found the following review helpful:
4.0 out of 5 stars
An interesting book,
By A Customer
This review is from: Art Deco 1910-1939 (Hardcover)
I think this is a very informative book and I would definitely recommend it to people interested in the subject.
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Most Helpful Customer Reviews on Amazon.com (beta) Amazon.com:
4.7 out of 5 stars (6 customer reviews) 66 of 68 people found the following review helpful:
5.0 out of 5 stars
The first and last word on Deco.,
By Robin Benson - Published on Amazon.com
This review is from: Art Deco 1910-1939 (Hardcover)
A sumptuous coffee-table book of this exuberant art style and I think it could well become the standard book on the subject. The forty essays are divided into four sections, Sources and Iconography, 1925 Paris Exhibition, Spread of Deco and finally Deco World, and I liked the way, especially in Sources and Iconography, that the authors explain how various art styles were moulded into deco art which culminated in the very influential 1925 Paris show.
I thought the last two sections were a fascinating coverage of how Art Deco spread around the world, mainly as architecture and fashion, though in Europe also as a fine art style. In North America, it influenced a huge range of commercial products. Perhaps this was the only art form that was truly democratic in that it was available (as streamlining) to be seen or bought on any Main Street across the Nation. The design and printing are excellent. Many of the photos, especially color, are presented whole page, the rest are all well sized, and they all have captions. The back of the book has a very comprehensive bibliography, fortunately listed as relating to each chapter rather than just an alphabetical list, the index is divided into two, Names and Subject. I was very impressed with this attention to detail and with the excellent text, images and production surely `Art Deco 1910-1939' will be read for many years to come. ***FOR A LOOK INSIDE click 'customer images' under the cover. 55 of 57 people found the following review helpful:
5.0 out of 5 stars
The greatest book on Art Deco!,
By A Customer - Published on Amazon.com
This review is from: Art Deco 1910-1939 (Hardcover)
This book is an absolute triumph. First, it is positively gorgeous - the images just leap off the pages. Second, the essays are more in-depth, engaging, and informative than any other book I've found on the subject. This book discusses every facet of Art Deco as well: it explores the origins at the Paris Exhibition in 1925, goes through the influence in East Asia, Latin America, and South Africa, not to mention Europe. A great chapter on Deco in Hollywood; also explores all of the sources, iconography - and all of this on top of covering every aspect of the movement - ceramics, jewelry, fashion, architecture, glass, photography, graphic design, bookbindings, travel and transport, and so so much more - with stunning visuals. A fantastic read, a great resource, a beautiful work, and an absolute MUST for anyone interested in the subject! Well worth the money, and a fantastic addition to any library. Highly recommended!
4 of 4 people found the following review helpful:
5.0 out of 5 stars
Art Deco: A Case-Study in Modern,
By Brandon Lori - Published on Amazon.com
This review is from: Art Deco 1910-1939 (Hardcover)
"Art Deco 1910-1939" is the most comprehensive book on the Deco Style. It thoroughly explains the Machine Age aesthetic and how the movement was, at first, a reaction against its predecessor, Art Nouveau. Once a luxury style for the affluent, it soon trickled down to the mass-market and became something the bourgeois could embrace, too, through advertising and consumer goods. Free of ornamentation and embellishment, Art Deco celebrated the dynamism of power symbols, like sunbursts and lightning bolts. The book is brimming with high resolution photography that, from every facet of culture and socio-economic level, explains how the mannerisms of streamline touched everything from fashion to the automobile.
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