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Art of the Deal: Contemporary Art in a Global Financial Market
 
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Art of the Deal: Contemporary Art in a Global Financial Market [Hardcover]

Noah Horowitz (Author)
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Customers buy this book with Talking Prices: Symbolic Meanings of Prices on the Market for Contemporary Art (Princeton Studies in Cultural Sociology) by Olav Velthuis Paperback £13.87

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More About the Author

Noah Horowitz
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Product Description

Product Description

Art today is defined by its relationship to money as never before. Prices of living artists' works have been driven to unprecedented heights, conventional boundaries within the art world have collapsed, and artists now think ever more strategically about how to advance their careers. Artists no longer simply make art, but package, sell, and brand it.

Noah Horowitz exposes the inner workings of the contemporary art market, explaining how this unique economy came to be, how it works, and where it's headed. He takes a unique look at the globalization of the art world and the changing face of the business, offering the clearest analysis yet of how investors speculate in the market and how emerging art forms such as video and installation have been drawn into the commercial sphere.

By carefully examining these developments against the backdrop of the deflation of the contemporary art bubble in 2008, Art of the Deal is a must-read book that demystifies collecting and investing in today's art market.

From the Inside Flap

"Calmly, trenchantly, Horowitz examines the intricate relationship between the contemporary art market and the value of its objects. This book will prove indispensable to anyone who wants to know how the art market works and what tomorrow's art economy might look like."--Alexander Alberro, Barnard College, Columbia University

"In recent decades, the world of contemporary art has developed into a global business. To fully grasp how this has changed the art world and our relationship to art, we need a thorough analysis of the financial forces involved. The best place to start is this groundbreaking study by Noah Horowitz, which, leaving the common chitchat about art and money to others, takes the discussion to a more fundamental level."--Daniel Birnbaum, director, Moderna Museet, Stockholm, and curator of the 2009 Venice Biennale

"This book is extremely stimulating and thoroughly enjoyable. Horowitz brings deep insight to his analysis, and he weaves in beautiful historical examples. His discussion of front- and backroom business by dealers, loss leaders, and profit makers is telling. Think about the art world using his concepts. Your views will change."--Richard J. Zeckhauser, Frank P. Ramsey Professor of Political Economy, John F. Kennedy School of Government, Harvard University

"Art of the Deal is cogently argued, thoroughly researched, and richly documented. It is also, to my knowledge, highly original, and not only in its subject matter--giving a textured financial analysis of contemporary art, in all its market manifestations--but in the rigor of its financial analysis. I don't know of another book like it in the field."--James Cuno, president and director, Art Institute of Chicago

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Customer Reviews

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Amazon.com:  6 reviews
4 of 4 people found the following review helpful
This was an eye-opener! 20 May 2011
By Luca NY - Published on Amazon.com
Format:Hardcover
Art of the Deal was illuminating... It has totally opened my eyes to what goes on below the surface in the art world. I don't work in the arts but follow the occasional news story/price reports with some interest, and now feel a lot better informed. It's neither too cynical nor too idealistic, which is a rare thing! You can also tell that Horowitz is coming from an art historical background - this is by far the most serious and well-considered take on the field that I have yet come across (I feel a lot of the recent books on the topic have been written by people who've come to the field from other areas). It is heavy on facts and footnotes but there are more than enough surprising insights and a good flow to the text to keep you going. I think this book appeals to both experts and novices in the field, and outsiders who simply want to be better equipped at understanding how the glitzy art market works. A fascinating read. I strongly recommend it!
1 of 1 people found the following review helpful
A long overdue book on understanding the art market 26 Oct 2011
By catsor - Published on Amazon.com
Format:Hardcover
Art of the Deal is an inspiring excavation of the many building blocks of the art market, weaving a succinct walkthrough of art historical insights with clever perspectives on contemporary practice. I finished the book astonished that something similar had not been written long ago--after all we live in a world where understanding market behaviour is no longer desirable but a must! Although the book cannot be said to be easy reading to the layman reader, testing our understanding of both cutting-edge art historical theories and complex financial factors, it is nonetheless a highly enjoyable read. I especially found myself amused when reading the chapter on experiential art: Indeed, how does one price an art work consisting of the artist cooking a meal and leaving the messy kitchen behind!? Having read Noah Horowitz' book, I can now say that I better understand the Art of the Deal!
17 of 25 people found the following review helpful
Sorry Mr. Horowitz... 30 Mar 2011
By Ann Scott - Published on Amazon.com
Format:Hardcover
I couldn't wait for this book, I'd heard good things about it and have read some other really terrific books on the art market. Instead it is an unreadable, impenetrable mass of facts and it's cold, there's no feeling in this book plus it has no flow. I hung in there hoping that it would take hold of me but in fact I can't get it back to the bookstore fast enough to return it. I don't even want it in my house. Clearly Mr. Horowitz is a bright guy and I figured him to be an accountant so imagine my surprise when I read the jacket to see the laundry list of his art experiences which is impressive, however it is very clear is that he has never "made" art. He deals in it and with it like a commodity but he has not one clue about what art is and judging by this book no feeling for it either. He could be talking sneakers, or t-shirts...whatever. If you like cold facts, charts, abstruse, emotionless writing then this is the book for you. I found it most curious that the preface, introduction, notes re sources and acknowledgements then the conclusion, Appendix and incredible 66 page section on notes in total are all longer than the "book" part. The most readable parts of the book were the quotes from others and some of the notes section. I was hoping this book would round out my beloved Robert Hughes writings, Don Thompson's spectacular "12 Million Dollar Shark..." and Sarah Thornton's "7 Days in the Art World". No even close. It will not share my bookshelf space with those terrific books.

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