Arsenal: The Making of a Modern Super-Club: Amazon.co.uk: Alex Fynn, Kevin Whitcher: Books

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Product Description

The Guardian, August 12, 2008
"A shrewd and well-informed book about the challenges and terrors of club still in the throes of transformation."

Arsenal World
"Any Arsenal fan with an interest beyond just the football will enjoy it and many a Club Chairman and Director will find it seriously enlightening."

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7 Reviews

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4.7 out of 5 stars (7 customer reviews)

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8 of 8 people found the following review helpful:

5.0 out of 5 stars From riches to more riches, 1 Sep 2008

By	Gillian Corne - See all my reviews (REAL NAME)

Firstly, a confession. As a supporter of West Ham United the prospect of ploughing through 250 pages dedicated to North London's main club did not particularly excite me. However, there is much to be admired here for any follower of the beautiful game, whatever ones allegiance. Yes, even Spurs fans should give it a try.

Tracing a line through roughly the last 25 years the book begins with David Dein's ascendance to the Highbury boardroom where, before long, he has established himself as a major presence. Dein is a pivotal figure, second only to Arsene Wenger in the story of how Arsenal rose from being a strong but ailing domestic force into one of the richest and most successful clubs in Europe.

Crucially Alex Fynn, 'football guru' and 'spiritual godfather of the Premier League' (yes, he is to blame) has access to all the major players in this story. Not only Dein and Arsenal Chairman Peter Hill-Wood but the main man himself, Arsene Wenger. Together with the editor of The Gooner fanzine, Kevin Whitcher, he has crafted an informative and absorbing tale of the politics, finances and playing side of the club.

Chapters on the development of the new ground and the ensuing controversy over the selling-off of the naming rights, with scant regard to the history or tradition of the club make for particularly compelling reading. Intriguingly, despite the revenue afforded by the new stadium, reportedly �3 million per game, it would appear that success is measured by Champions League qualification. Never mind four consecutive trophy-less seasons.

Wenger's apparent reluctance to spend large sums of money on new players (granted he has an astounding record of selling on players he has 'created') whilst also losing key players in search of higher wages, suggests that his job is only going to get harder. This story, it would seem, has further to run. Not all in the Ashburton Grove garden is rosy. Highly recommended.

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4 of 4 people found the following review helpful:

4.0 out of 5 stars A positive future, but how positive?, 9 Sep 2008

By	E. Mitchell - See all my reviews (REAL NAME)

To make things clear, this is a must read for all Gooners. It delves deep into a lot of the to-ing and fro-ing which went on during the time of the move to the Emirates Stadium and reveals the worries that the board felt at the time regarding the financing of the new 60,000 home.

It's welcoming to see that whilst the authors recognise manager Ars�ne Wenger's importance and vital role at the Club since 1996, they don't go to easy on the manager when assessing his policies regarding transfers and the Club's finances. It is clear that big questions remain which could be answered sooner rather than later, seeing that Arsenal have failed to win a trophy since 2005.

What's funny is that whilst the Roman Abramovic's Chelsea do crop up on a number of occasions in the book, (including a very amusing retort to one of their bids for Thierry Henry) you get the sense that in another 12 months the footballing landscape will look somewhat different, having taken into account Manchester City's takeover by Abu Dhabi United Group, which threatens to overshadow the Stamford Bridge outfit. (And every other football team around, I might add.) This omission, whilst important, is of no fault to the authors since the takeover was in many ways unforeseen and took place barely a week before this book was published I believe.

A revised edition of Arsenal: The Making of A Modern Superclub could well be necessary, but for now this will suffice, it's a top read.

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2 of 2 people found the following review helpful:

4.0 out of 5 stars from a source close to Arsene...., 31 Oct 2008

By	Jn SIMMONS "John Simmons" (London United Kingdom) - See all my reviews (REAL NAME)

This is a good, informative read from authors who know Arsenal well from different perspectives - Kevin Whitcher from the fan's viewpoint, Alex Fynn from that of a football marketing expert. The great value is that Alex knows Arsene Wenger - indeed lives nearby so he can pop in to chat. This means that the book is an inside story like no other written about Arsenal. Indeed I can only envy the access Alex got, officially denied to me and my co-author Matt Simmons when we were writing our book Great Brand Stories: Winning TogetherGreat Brand Stories Arsenal: Winning together -The story of the Arsenal brand But that is in itself an example of the truth of Alex's observations on the lack of real marketing expertise at even the most 'sophisticated' of football clubs. This book should be required reading in the commercial and marketing departments of all Premier League clubs but more importantly is a great read for Arsenal fans.

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Most Recent Customer Reviews

5.0 out of 5 stars Must read for all Gooners!
Very good book looking into detail about Arsenal transformation from 'boring boring Arsenal' to the super-club that they are today. Read more

Published 17 days ago by Mr. B. K. Fishwick

5.0 out of 5 stars Arsenal: The making of a modern Super-Club
A great read for any true Arsenal Fan. It explanes some of the things that have gone on behind the scenes

Published 5 months ago by J. Peacock

5.0 out of 5 stars A compelling read for Arsenal and non-Arsenal fans alike
Ars�nal is certainly a must-read for all Gooners - and all football fans that have an interest in the direction the modern game is going, off the field. Read more

Published 8 months ago by B. Hinman

5.0 out of 5 stars judge the book by the cover
From the moment you see the cover you know this will be an arresting and stimulating read ,and just for once you CAN judge the book by the cover. Read more

Published 9 months ago by Richard M. Portugal

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	70% buy the item featured on this page: Arsenal: The Making of a Modern Super-Club 4.7 out of 5 stars (7)
	9% buy Arsene Wenger: The Biography 5.0 out of 5 stars (3) �6.99
	8% buy Rebels for the Cause: The Alternative History of Arsenal Football Club (Mainstream Sport) 4.8 out of 5 stars (6) �5.99
	6% buy Arsenal: The Official Biography - The Compelling Story of an Amazing Club �13.29


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Arsenal: The Making of a Modern Super-Club (Hardcover)

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