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Ariel Excel Gel Colour Laundry Detergent with Actilift 16 Washes (Pack of 6, Total 96 Washes)

by Ariel
4.7 out of 5 stars  See all reviews (13 customer reviews)

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  • Includes an innovative dye-lock ingredient to help prevent your dark and coloured garments from dulling or removing the fabric's dye
  • Helps prevent dark garments bleeding onto lighter ones
  • Unique formula designed to remove dried-in stains
  • No bleaching agents mean that fading is reduced
  • Formula ensures that colour is kept locked in the garment
See more product details

Special Offers and Product Promotions

  • Find low prices on Grocery products in Grocery Warehouse Deals--as they are approaching their sell-by dates, we're offering them to you at a great price.

Product Information

Technical Details
Product Dimensions27.8 x 21.8 x 21 cm
Item model number81213680
Package InformationHeat Sealed
Manufacturer/ProducerProcter & Gamble
Country Produced InBrazil
Additional Information
Best Sellers Rank 13,416 in Grocery (See top 100)
Shipping Weight4.5 Kg
Date First Available4 Jun 2010
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Product Description

Product Description

If colour inspires a thousand feelings would you want your colours to fade? Help keep your dark clothes and coloured items looking sharp with Ariel Colour. Its bleach-free formula helps reduce fading, and other ingredients help fabric colours stay locked-in. What’s more, Ariel Colour helps prevent colour running from darker garments onto lighter ones. In addition, the brand new Actilift formula technology means that dried-in stains lift off more easily in the wash. This results in a product that leaves your clothes even cleaner than before.

More than 50 scientists around the globe were involved in the research and development of Ariel Actilift formula, testing over 200 different formulae before a final formulation was discovered. It is designed to work on tough stains including soil and dirt, even at low temperatures (30°C).

With the help of breakthrough technology, Ariel offers outstanding clothes care at high or low temperatures. Continued use of Ariel will ensure your clothes look great for longer and colours stay bright, wash after wash.


15-30 % Anionic surfactants, 5-15 % Non-ionic surfactants, Soap, < 5 % Phosphonates, Enzymes, Optical brighteners, Perfumes, Benzyl salicylate, Butylphenyl methylpropional, Citronellol, Eugenol, Geraniol, Linalool.

Product Safety

This product is subject to specific safety warnings
  • Irritating to eyes
  • In case of contact with eyes, rinse immediately with plenty of water and seek medical advice
  • Avoid contact with eyes

Customer Questions & Answers

Customer Reviews

4 star
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4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
5.0 out of 5 stars Price Excellent Value 16 Jan 2013
By Pinky
Verified Purchase
I usually buy washing detergent from the supermarket and wait for good bargains as it's so expensive, but I saw the offer in the Groceries and even taking into consideration the p & p it still worked out a really good deal, and will keep me in washing detergent for some time. Will definitely purchase again.
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6 of 7 people found the following review helpful
5.0 out of 5 stars Ariel Gel 26 Oct 2011
Verified Purchase
Good product, always seems to get all the normal stains out, fast delivery. Much cheaper than purchasing from ASDA lol. Would certainly recommend.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Nothing beats it! 5 Feb 2014
Verified Purchase
Ariel gel is by far the best thing to wash your clothes with. It gets the dirt and stains out, to the point of performing miracles!!! Also, the colours don't fade with Ariel Colour.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Fantastic bargain, 3 Dec 2013
By Mooie
Verified Purchase
Really ppleased with this bargain buy - it works out at around 3 a bottle, and I dont hae to carry it home from the store. Plus I might stop running out - 3 kids is a lot of school shirts!!!!
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1 of 1 people found the following review helpful
5.0 out of 5 stars Brilliant 4 Sep 2013
By lizzy
Verified Purchase
Found this gel absolutely brilliant brings your washing very clean and colours are nice and bright and easy to put into machine well done Ariel
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5.0 out of 5 stars Ariel = Great 2 April 2014
Verified Purchase
with only one tap it gets read of many clothes stains. Great product, and with subscribe and save even better = Good quality and cheaper than in the shops.
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3.0 out of 5 stars Don't believe the planted reviews. 17 Mar 2014
If you don't value the free delivery then the price here is no different from supermarket prices. In fact at the moment you can get the same amount from Sainsburys for a mere 21.

The product does clean well, but be aware you do need to squeeze the bottle fairly hard, so it is not suitable for people with arthritis or weak hands. On the plus side it is less messy than using ordinary liquid detergent.
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