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Four Arguments for the Elimination of Television [Paperback]

Jerry Mander
4.7 out of 5 stars  See all reviews (15 customer reviews)

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Book Description

1 Feb 1978 0688082742 978-0688082741 Reprint

A total departure from previous writing about television, this book is the first ever to advocate that the medium is not reformable. Its problems are inherent in the technology itself and are so dangerous -- to personal health and sanity, to the environment, and to democratic processes -- that TV ought to be eliminated forever.

Weaving personal experiences through meticulous research, the author ranges widely over aspects of television that have rarely been examined and never before joined together, allowing an entirely new, frightening image to emerge. The idea that all technologies are "neutral," benign instruments that can be used well or badly, is thrown open to profound doubt. Speaking of TV reform is, in the words of the author, "as absurd as speaking of the reform of a technology such as guns."



Product details

  • Paperback: 371 pages
  • Publisher: William Morrow; Reprint edition (1 Feb 1978)
  • Language: English
  • ISBN-10: 0688082742
  • ISBN-13: 978-0688082741
  • Product Dimensions: 13.9 x 2.5 x 20.8 cm
  • Average Customer Review: 4.7 out of 5 stars  See all reviews (15 customer reviews)
  • Amazon Bestsellers Rank: 28,344 in Books (See Top 100 in Books)

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As humans have moved into totally artificial environ, our direct contact with and knowledge of the planet has been snapped. Read the first page
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Customer Reviews

4.7 out of 5 stars
4.7 out of 5 stars
Most Helpful Customer Reviews
13 of 13 people found the following review helpful
5.0 out of 5 stars The best book about television 16 Mar 1998
By A Customer
Format:Paperback
Jerry Mander shows how TV is an integral part of late capitalism.Although it was invented in the 1920's,TV was not put to use until after 1945, to promote the consumer society with advertising and a materialistic lifestyle.Most critics of TV are concerned about program content, but Mander shows that TV by its very nature is detrimental to human well-being.Like modern society as a whole, TV creates artificial experience, causing people to lose touch with their own nature, their true needs, other people and the natural world.TV puts the viewer into a passive hypnotic state.Mander shows how TV implants images in our brain, even against our will.Although nothing on TV is really "real", it tricks our mind into thinking that the pictures portray reality.Negative behaviors such as fighting, killing,rage and hate are very suitable for TV, but gentleness, affection,caring and the like is boring on TV.Mander says you cannot make TV "better", it must be eliminated.This book deserves a wide audience, because Mander gets to the root of what is wrong with television.
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8 of 8 people found the following review helpful
5.0 out of 5 stars Suburbanization of the Mind 6 July 1998
By A Customer
Format:Paperback
Wow. This, along with his "In the Absence of the Sacred" are good starting points for thinking critically about technology. Some more footnotes could be nice, however (check out a Jeremy Rifkin book sometime).

In his own words, "The point of the book was not to argue that there are no good programs on television. It was to point out that the consequences of television's existence in our society are far more significant than its program content."

Can be directly applied to the web as well, since for most, there is not much difference in the passive relationship they have with TV or the web.

kernighan.cs.umass.edu/~ehaugsja/tech/mander

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6 of 6 people found the following review helpful
4.0 out of 5 stars Interesting... 5 Nov 2003
Format:Paperback
This book sets out with very laudable aims and, in providing four different arguments, is pretty much guaranteed to hit home with every reader. Even if you can ignore the slightly more 'new-age' arguments (well, it was written in the 70's) the more technical ones will serve to convince you of the truth of Mander's point.

It is very US-centric and because of it's age can seem a bit out of touch. In many ways though that only serves to increase its impact as we see where the evolution of TV has taken it since the book was written.

In short an interesting read and well worth dipping into...

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5 of 5 people found the following review helpful
4.0 out of 5 stars A classic 12 Aug 2002
Format:Paperback
This is a classic rant on what is so bad about the modern experience and in particular Television. It contains many thought provoking facts and personal stories. It's weekness is that it was written nearly 25 years ago and the world has moved on a fair amount since then. Much of it appears naive with hind site. The major points it makes are still true however. Television largely dictates what is communicated. If it doesn't work on TV it doesn't rate at all in modern society. We are basically limiting what we accept as valid human experiences to those things that can be communicated through the mass media. Everything else is disregarded. The technology is changing society and is in no way neutral.
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3 of 3 people found the following review helpful
5.0 out of 5 stars KILL YOUR TELEVISION 9 Oct 1998
By A Customer
Format:Paperback
It so good to have an intellegent well thought out set of aurgument for the elimimation of one of the most harmful of human creation of the century. You can't really argue with the man. He reitterated a few reasons of my own for getting rid of the tube and came up with a few more that I hadn't even considered. Such as, mans seperation from the planet. Anyone who wants to argue that TV is just a harmless form of entertainment should take a look around at all the behavioral problems that adults and children alike suffer from in our modern society. And then turn right back around and consider the television. Anyone wondering why their kid or spouse or whoever can't seem to focus on anyting at all for more than thirty seconds at a shot? Does the answer need to spelled out? All I really wanted to say is thanks Mr. Mander. I'm passing my copy around to anyone and everyone I can.
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2 of 2 people found the following review helpful
5.0 out of 5 stars If capitalism means blind acceptance ... 5 Aug 1999
By A Customer
Format:Paperback
If capitalism means we should blindly accept everything that's put up for our consumption, then this book is anti-capitalist.

Mander's analysis of the mediated experience is especially valuable. It is a good perspective for examining everything we do to try to understand our world and enjoy ourselves. That is, do we accept a pre-chewed reality that somebody sells to us, or do we discover it for ourselves?

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2 of 2 people found the following review helpful
By A Customer
Format:Paperback
Mander's observation of content being replaced by form in public campaigns keeps proving to be true. What we think we know, and who we think we know is often just a commercial package - and most people would bitterly contend that they are basing their beliefs on something solid! I assert that every journalist (or perhaps more accurately, every journalist that you have heard of) knows that they are in the entertainment business. This book gives hope that you can at least defend your mind and ability to think for yourself. I agree with other reviewers that this book would make good required reading for citizens of a free society.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Give up your TV for 30 days or read this book! 6 Sep 1998
By A Customer
Format:Paperback
After reading this book I gave up TV for a while and now can barely stand to watch it at all.

Next time you watch TV take one minute to count how many times the scene on the screen changes (average show will be 10-20 times, MTV will probably be over 30 times in 60 seconds). This is one of Mander's points-TV keeps sucking you in by changing the picture to keep your eye interested.

Don't have time to read this book? Turn off the TV!

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Most Recent Customer Reviews
5.0 out of 5 stars our minds are dimmed we cannot see
The arguments set out in the book are well put even though my copy was printed in 1978. There are sensible things to say about light emissions, imagery, corporation manipulation... Read more
Published 8 days ago by japagow
5.0 out of 5 stars Should be mandatory reading for everyone everywhere
Before I read this book, the person who recommended it to me told me 'this book should be on the national curriculum', and after reading it, I couldn't agree more. Read more
Published 17 months ago by emma
2.0 out of 5 stars A dissenting voice: it's not REALLY about television
Jerry Mander has a lot of convincing arguments in this book. However, most of them are not really about the harmfulness of TV. Read more
Published on 27 Mar 1999
5.0 out of 5 stars Whatever you do, get this book & read it!
I have read a bunch of other reviews on this site & I cannot add much. "Four Arguments" is simply excellent and fascinating. Get it. Read it. Read more
Published on 15 Jan 1999
5.0 out of 5 stars Switches you from passive to active
This book completely changed my 'TV-behaviour'. Using TV to relax I lost at least one hour each day without feeling relaxed afterwards. Jerry finally tells me why. Read more
Published on 18 Sep 1998
5.0 out of 5 stars You'll never view TV the same way again
I read this book in 1991, and it changed my life. Since I ditched my TV in 1986, I decided to see if I was crazy or not. Mander's book assured me that I was not. Read more
Published on 12 Jun 1998
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