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Area [Hardcover]

Dave Eggers , etc.
4.8 out of 5 stars  See all reviews (4 customer reviews)

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area: 100 graphic designers, 10 curators, 10 classics area: 100 graphic designers, 10 curators, 10 classics 4.8 out of 5 stars (4)
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Book Description

Sep 2003
Long neglected, graphic design has been creeping into the consciousness of the general public. In our increasingly visual culture, it is an omnipresent form of creativity, something we are all influenced by whether we like it or not. Every logo, poster and CD cover confronts us with graphic design in some shape or form. It is the basis of all visual communication and arguably the most pervasive creative discipline of our times. Essentially an exhibition in a book, this title presents the 100 graphic designers arranged in an A-to-Z order. Each of the designers is featured over two double-page spreads, which are extensively illustrated with examples of their work. Alongside these examples, a 400-word text by the selecting curator explains his/her choice and illuminates the depicted work. The reproductions are further complemented with extended captions and biographical information on the designer. The book is characterized by the enormous diversity of the 100 graphic designers. Showcasing talents from Minneapolis to Macao, this text opens the door to the work of emerging designers practising in more than 25 countries around the world. It reflects a unique multitude of styles, ideas, and influences: an endless range of creativity from the playful, digital graphics of Eboy in Berlin, to the regional aesthetics of Chaz Mavyanne Davies of Zimbabwe or Ahn Sang-Soo of Korea; from the political awareness of Iran's Reza Abedini, to the more sober and traditional designs of the Italy's Leonardo Sonnoli. Beyond this extensive survey of contemporary graphic design, ten curators were also asked to choose what they consider a design "classic" - a piece of printed design from any era that is of particular significance to them. These "classic" pieces are showcased in the shorter, second part of the book, each accompanied by a brief text explaining how the piece fits into the selecting curator's general view and philosophy of graphic design.

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Product details

  • Hardcover: 448 pages
  • Publisher: Phaidon Press Ltd (Sep 2003)
  • Language: English
  • ISBN-10: 0714843253
  • ISBN-13: 978-0714843254
  • Product Dimensions: 29.9 x 25.9 x 4.6 cm
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Bestsellers Rank: 223,129 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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'So this is my advice: buy two copies, cut one up and hang it in your studio for a month - it will be the cheapest but best way to get some inspiration.' (Domenic Lippa, design director of Lippa Pearce Design, Creative Review)

'With more than 1,500 images, if you can't find something to inspire you then you're either incredibly cynical or you just aren't looking properly. But what really works for Area is its truly international stance, which gives the book its freshness and diversity. Ultimately it's those qualities that justify its space on your bookshelf.' (Caroline Roberts, Blueprint)

'An accurate mirror of the profusion of graphic styles in our post-, post-, post-modern era. ... Area is an up-to-the-minute snapshot of a truly pluralist age, and in this respect it succeeds admirably.' (Jonathan Bell, Grafik (formerly Graphics International))

'In the over-crowded market of tomes on graphic design, Phaidon's Area has struck a chord. A...wonderfully subjective selection of designers across the world, it is a great snapshot of what is happening today in print design…questions our conventional Western view of graphic design.' (Sara Manuelli, Design Week)

'Area’s 10 tastemakers—Nick Bell, Stefan Sagmeister, and Uwe Leosch among them—each culled 10 graphic designers from the ranks of today’s emerging voices. Happily, Area’s power-of-ten approach manages to yield more substance than gimmick. Big, fat, and cheerful, Area functions as a contemporary guide to corporate identity, poster and book design, typography, and packaging.' (i-D)

'A showcase of 100 designers, a diverse, international group that has pushed design limits over the last five years…[A]n intriguing look at where design’s been in light of where it’s going.' (Step Inside Design)

'Phaidon’s Area plays the bling card to a T…Sitting down to read Area is considerably more rewarding than one might expect, however, for the simple reason that it’s well-conceived. Phaidon asked ten esteemed designer-curators to pick their favorite rising stars and to explain their choices. This method yields an intelligently cultivated array of work as well as some inimitable curatorial observations.' (Print)

'The concept of Area is inspired: select 10 disinguished graphic designers as curators, then ask each to choose 10 favourite rising stars and one best ever design classic. The result is superb.' (Azure) --This text refers to an out of print or unavailable edition of this title.

About the Author

Anthon Beeke (Netherlands): Provocative and acclaimed poster designer, as well as the designer of several Dutch design publications. He is an AGI member and a visiting professor at numerous universities, including the Rhode Island School of Design. Fernando Gutierrez (UK/Spain): A partner at Pentagram, one the most important international design firms, he is considered at the forefront of contemporary magazine design. He is the founder of the influential literary and photographic review Matador and is the creative director of Colors Magazine. Ken Cato (Australia): Founder and Executive Chairman of Cato Purnell Partners, an internationally acclaimed corporate design firm based in Australia with offices in SE Asia and South America. He was also the president of the AGI from 1997-2000. Nick Bell (UK): Artistic Director of Eye Magazine, arguably the most important and influential graphic design publication of the moment. Omar Vulpinari (Italy): Head of the graphic design department at Benetton's innovative Fabrica school, built and funded to encourage and foster some of today's most interesting young talents. Serge Serov (Russia): Considered the spokesman of the design community in the former Eastern Bloc, he is the organiser of the Golden Bee international graphic design biennial held in Moscow. He is also the designer of a Russian design journal (title tbd). Shigeo Fukuda (Japan): One of the masters of modern Japanese poster design. An AGI member and professor at the Tokyo Arts University, Fukuda's work is published and exhibited around the world. He has won numerous international awards. Stefan Sagmeister (USA): Known for his unorthodox approach and commercial work for the music industry. He has designed graphics and packaging for clients such as the Rolling Stones, Lou Reed, and Aerosmith. His outstanding work for bands has received, amongst many other prizes, four Grammy nominations. Uwe Loesch (Germany): One of the key poster designers of the last decades. His work has received many awards and is published and exhibited around the world. He is a professor at Wuppertal University in Germany and a member of AGI (Alliance Graphique Internationale). Werner Jeker (Switzerland): A living legend of Swiss graphic design, he is the co-founder of the studio Les Atelier du Nord in Lausanne and the winner of many international awards. An AGI member, he is also a professor at the universities of Karlsruhe and Lausanne.

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Customer Reviews

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Most Helpful Customer Reviews
11 of 12 people found the following review helpful
5.0 out of 5 stars every designer should own this book 10 Jan 2006
I bought this book when it first came out and it's still the first book i go to when looking for a bit of inspiration.
It's crammed full of designs with loads of imagry and colour. Its not like a lot of books that just display one style of design either, you get it all here- just be warned i always get lost in this book, its so big and has so much to stimulate your mind. i love it.
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16 of 18 people found the following review helpful
5.0 out of 5 stars Area 23 Jun 2004
I'm impressed, this is a big and heavy book and well worth the money.
I searched long and hard to find a good reference book that had lots of different graphic styles and would not date too quickly. This book is very well put together with silver foil edges and good layout.
when you look closely you will find an insight to how other designers and countries work. This is useful when working on international campaigns.
The work displayed is nicely balanced and does not show over designed work. if you are looking for inspiration then this is ideal.
I would like to be in the next edition if Phaidon make one!!!
It is ideal for a coffee table book if you are not a designer too!
I hope that you agree with my thoughts and find this book useful.
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4.0 out of 5 stars wonderful book 25 Jun 2011
this is a fantastic book, nice and big, full of so much inspiring design! definitely good to pick up if you feel a bit stuck and in need of inspiration. i would have liked it abit more if maybe it 'featured' a few pieces so that you could see them in more detail, but that's hardly a fault with this fantastic book. definitely out there as one of the best books on designers.
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5.0 out of 5 stars Great reference book 21 May 2010
By Aoife
Format:Paperback|Verified Purchase
This is a good book to open if you need inspiration and motivation to go create. Great for students and those in industry to see what's going on and what the competition is like! See whose work you like and get on their website thats listed beside their work for more up to date projects.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com: 4.9 out of 5 stars  13 reviews
28 of 29 people found the following review helpful
5.0 out of 5 stars If you buy it, you wont be sorry 19 May 2004
By David Akiyama - Published on Amazon.com
Format:Hardcover|Verified Purchase
This book is an incredible asset to anyone involved in design professions or the creative process as a means of income.
There is little text, but lots and lots and lots of visualizations. The graphics are stunning, from the cutting edge to the everyday of the New York Times. The point is that this book runs the spectrum of graphic arts - and these are very fine arts on display. Each graphic artist was hand selected by a jury of critics - the format is similar to many of Phaidon's (the publisher) other titles in related design/art professions. 10 x 10 in architecture, Vitamin P in contemporary painting, Cream3 and Fresh Cream as well. I happen to own many of these other titles and find them all fascinating, artistically enriching and visually compelling.
I cant say that everyone will be as awe struck as I, nor can I say that all will have some sort of deep, penetrating and profound revelation viewing this book. What I can say is that this is a quality piece. Even if these artist/professionals are not new to you, or the mediums and concepts employed are old news, the book is still well made and keenly organized.
I know nothing of the finer points to graphic design. Sure I know a few names such as Paul Rand, but I know that I enjoy opening this book and examining the contents. Good design is good design and I am very fascinated by the thought of applying the visual stimulation and pleasure, gleaned from this book, to the work I do as an architect.
25 of 26 people found the following review helpful
5.0 out of 5 stars Hands Down the Best! 20 Dec 2003
By Jordan Irwin - Published on Amazon.com
Being a creative designer you constantly look for graphic design books to help inspire the inner ideas and concepts that you long for. On the weekends, you constantly look for inspiration and design to help cure your fix. While, during the week you strive at your job or in school pumping out projects to feed the deadlines that you are constrained by. If you are like me and absolutely cannot get enough design than you should read further. I can honestly say that, this is the best design book that you can ever buy. Looking at Graphic Design books every week (I'm talkin 1000's of books) you see the same sort of books, about 100 pages 1 example or project every 3 pages and the price is about $40. Area is the one book that blew me out of the water for how much explosive design can actually grace a cover. Their is about 2 to 8 designs per page! The book has 448 pages! You cannot go wrong with this book. Do not waste your money on any other book, Area will impress and will be a fountain of creativity and design for all creative designers. I want to congratulate every designer that is in this book on outstanding work! Also thanks to Valerie Vago-Laurer, Patrick Busse, Jesse Donaldson, Julia Hasting, and Karen Farquhar, and Phaidon for anoter impressive book. If you are kind of shakey about the price, don't be, just get a copy as soon as you can, $69.99 is a steal for a book at this magnitude. You won't be dissapointed! Being a creative design student this is the best weapon in your arsenal!
2 of 2 people found the following review helpful
5.0 out of 5 stars Can't go wrong! 24 July 2006
By englisquare - Published on Amazon.com
After seeing a friend's copy of area I purchased two copies; one for myself and another for my bestfriend, for we are both inspiring designers.

You just can't really go wrong with this book. It's such a good introduction to fabulous designers around the WORLD and it's amazing to see such different styles all together next to each other in one book. also it's a great way for people to want to learn more about these great designers and learn more about their work and grow to be even more inspired by them.

People in this field all know inspiration is the key, and this book is def. full of it. just can't go wrong with it.
1 of 1 people found the following review helpful
5.0 out of 5 stars An Eye-Opening Experience for the Contemporary Designer 18 Jan 2007
By W. Johnson - Published on Amazon.com
This book is full of new and refreshing design from around the world. It helps to educate someone like me who, while getting a Graphic Design education, is getting a more traditional rundown of the field and less of a modern-day acknowledgment. "Area" addresses the artists' perspectives and shows a wide variety of visual styles and formats, and will have something extremely interesting for everyone. A great book for any designer's collection. Worth every penny.
5.0 out of 5 stars A highly inspirational book! 13 May 2009
By Summer Girl - Published on Amazon.com
I am an artist and instructor who needs an occasional design inspiration for myself or my students. This book features artwork from artists and designers around the world. It is good to see some pieces that depict an idea I've had and an artist has already created it. This gives me the motivation to keep my creative fluids active. I can also compare my work with other artists worldwide.
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