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Product Description
Product Description
Taken for granted for a long time, graphic design has over the past decades crept more and more into the consciousness of the general public. And rightly so: in our increasingly visual culture, it is an omnipresent form of creativity, something we are all influenced by whether we like it or not. Every logo, every poster, every CD cover confronts us with graphic design in some shape or form. It is the basis of all visual communication and arguably the most pervasive creative discipline of our times. Essentially an exhibition in a book, this title presents the 100 graphic designers arranged in an A to Z order. Each of the designers is featured over two double-page spreads, which are extensively illustrated with examples of their work. Alongside these examples, a 400 word text by the selecting curator explains his/her choice and illuminates the depicted work. The reproductions are further complemented with extended captions and biographical information on the designer. The book is characterised by the enormous diversity of the 100 graphic designers. Showcasing talents from Minneapolis to Macao, Area opens the door to the work of emerging designers practising in more than 25 countries around the world. It reflects a unique multitude of styles, ideas, and influences: an endless range of creativity from the playful, digital graphics of Eboy in Berlin, to the regional aesthetics of Chaz Mavyanne Davies of Zimbabwe or Ahn Sang-Soo of Korea; from the political awareness of Iran's Reza Abedini, to the more sober and traditional designs of the Italy's Leonardo Sonnoli. Beyond this extensive survey of contemporary graphic design, the 10 curators were also asked to choose what they consider a design 'classic,' i.e. a piece of printed design from any era that is of particular significance to them. These 'classic' pieces are showcased in the shorter, second part of the book, each accompanied by a brief text explaining how the 'classic' piece fits into the selecting curator's general view and philosophy of graphic design. Despite the large number of already existing titles dedicated to graphic design, Area promises to be unique in its exciting design, its clear and interesting concept, its truly global scope, and its fresh and unconventional content.
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Most Helpful Customer Reviews
11 of 12 people found the following review helpful:
5.0 out of 5 stars
every designer should own this book,
By
This review is from: Area (Paperback)
I bought this book when it first came out and it's still the first book i go to when looking for a bit of inspiration.It's crammed full of designs with loads of imagry and colour. Its not like a lot of books that just display one style of design either, you get it all here- just be warned i always get lost in this book, its so big and has so much to stimulate your mind. i love it.
16 of 18 people found the following review helpful:
5.0 out of 5 stars
Area,
By Tony Parsons (Near Aldermaston, Berkshire United Kingdom) - See all my reviews
This review is from: Area (Hardcover)
I'm impressed, this is a big and heavy book and well worth the money.I searched long and hard to find a good reference book that had lots of different graphic styles and would not date too quickly. This book is very well put together with silver foil edges and good layout. when you look closely you will find an insight to how other designers and countries work. This is useful when working on international campaigns. The work displayed is nicely balanced and does not show over designed work. if you are looking for inspiration then this is ideal. I would like to be in the next edition if Phaidon make one!!! It is ideal for a coffee table book if you are not a designer too! I hope that you agree with my thoughts and find this book useful.
4.0 out of 5 stars
wonderful book,
By laura redburn (wales) - See all my reviews
This review is from: Area (Hardcover)
this is a fantastic book, nice and big, full of so much inspiring design! definitely good to pick up if you feel a bit stuck and in need of inspiration. i would have liked it abit more if maybe it 'featured' a few pieces so that you could see them in more detail, but that's hardly a fault with this fantastic book. definitely out there as one of the best books on designers.
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