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Seth Godin's latest book We Are All Weird is a song of freedom, an exuberant manifesto with the richness of choice that comes with wealth, the markets, the internet, our increasing connection with one another across the globe. He argues that the era of mass marketing is over (thankfully) and that as humans we seek not just to consume but to "connect," and therefore we find those who love what we love and, when it works best, create or join "tribes." We are allowed, indeed, encouraged to be individuals, to specialize rather than fit in or be "normal" and this is where richness begins. As Seth says, "Stuff is not the point." Connection, choice, pursuing what we love is.
Seth has advised the organization I founded, Acumen Fund, for many years. He constantly reminds us to be unafraid to focus on a small group of believers who make the choice to opt-in; and I can see that lesson elucidated brilliantly in We Are All Weird. We have the extraordinary luxury of choice and, for the most part, of doing what we want to do. How we use that choice to make the lives of others around us the richer for being connected to us is critical to Seth's evolving understanding of marketing and creating systems that release rather than stifle our energies—regardless of who we are, where we live, or what language we may speak. Read this book slowly and read it again for the lessons are rich and wise. I couldn't feel prouder to be a part of Seth's tribe.
Much the same with many Seth Godin writings, you're unlikely to find much value if you're an avid reader.Published 4 months ago by Amazoner
We Are All Weird is a triumphant celebration of the differences that make us all human, and in his typical inimitable fashion, Seth Godin explains what that means to marketers, and... Read morePublished 10 months ago by SocialBookshelves.com
Interesting and informative. Don't let the cover put you off, the book is not weird itself! The cover was explained inside and I can see where it came from, but it didn't work for... Read morePublished 21 months ago by Sylvester
Short, sharp and to the point, just what we all need in 2013, a book to blast through in moments..Published 23 months ago by DJ SENIOR
Arrived super early and was in perfect condition and it just such a superb book judging from the third or so I've already read!Published on 18 May 2013 by HJ