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We Are All Weird

We Are All Weird [Kindle Edition]

Seth Godin
3.2 out of 5 stars  See all reviews (12 customer reviews)

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Product Description

Amazon Review

Book Description: We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for end of mass and for the beginning of offering people more choices, more interests and giving them more authority to operate in ways that reflect their own unique values.

For generations, marketers, industrialists and politicians have tried to force us into little boxes, complying with their idea of what we should buy, use or want. And in an industrial, mass-market driven world, this was efficient and it worked. But what we learned in this new era is that mass limits our choice because it succeeds on conformity.

As Godin has identified, a new era of weirdness is upon us. People with more choices, more interests and the power to do something about it are stepping forward and insisting that the world work in a different way. By enabling choice we allow people to survive and thrive.

Jacqueline Novogratz Reviews We Are All Weird

Jacqueline Novogratz is founder and CEO of Acumen Fund, a non-profit global venture capital fund that uses entrepreneurial approaches to solve the problems of global poverty. Acumen Fund has invested over $50 million of patient capital in 50 businesses that have impacted more than 40 million people in the past year alone. Any money returned to Acumen Fund is reinvested in enterprises serving the poor. Currently, Acumen has offices in New York, Mumbai, Karachi, and Nairobi. Read her guest review of Seth Godin's We Are All Weird:

Seth Godin's latest book We Are All Weird is a song of freedom, an exuberant manifesto with the richness of choice that comes with wealth, the markets, the internet, our increasing connection with one another across the globe. He argues that the era of mass marketing is over (thankfully) and that as humans we seek not just to consume but to "connect," and therefore we find those who love what we love and, when it works best, create or join "tribes." We are allowed, indeed, encouraged to be individuals, to specialize rather than fit in or be "normal" and this is where richness begins. As Seth says, "Stuff is not the point." Connection, choice, pursuing what we love is.

Seth has advised the organization I founded, Acumen Fund, for many years. He constantly reminds us to be unafraid to focus on a small group of believers who make the choice to opt-in; and I can see that lesson elucidated brilliantly in We Are All Weird. We have the extraordinary luxury of choice and, for the most part, of doing what we want to do. How we use that choice to make the lives of others around us the richer for being connected to us is critical to Seth's evolving understanding of marketing and creating systems that release rather than stifle our energies—regardless of who we are, where we live, or what language we may speak. Read this book slowly and read it again for the lessons are rich and wise. I couldn't feel prouder to be a part of Seth's tribe.

--Jacqueline Novogratz


"This is a book about giving a damn. It's about caring about what you do and (as importantly) who you do it for. Professional apathy is a relic of a dead era and, as Seth teaches brilliantly, a mentality you cling to at great peril. Everyone with a pulse and a paycheque should be living We Are All Weird."
--Chris Taylor, Founder of

"This book will resonate with anyone who wants to lead a tribe, be authentic, dance to the beat of their own music and make a difference in the world. If your inner critic (the resistance) has been telling you that you are not enough, your work is not good enough and who do you think you are to make a difference, then buy this book. Let your freak flag fly high!"
--Sherold Barr, Master Coach + Freedom Fighter

"Seth has done it again. Open this book to almost any page. Read it, and change your thinking, your work, your life, or better express your art. Weird how he does this, isn't it?"
--Rob Berkley, Executive Coach,

Product details

  • Format: Kindle Edition
  • File Size: 345 KB
  • Print Length: 114 pages
  • Page Numbers Source ISBN: 1936719223
  • Publisher: The Domino Project (21 Sep 2011)
  • Language: English
  • ASIN: B005G5DSLW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Not Enabled
  • Average Customer Review: 3.2 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: #190,583 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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More About the Author

Seth Godin is the author of Tribes, The Dip, Purple Cow, All Marketers Are Liars and other international bestsellers that have changed the way business people think and act. He's the most influential business blogger in the world and consistently one of the twenty-five most widely read bloggers in the English language. He's also the founder and CEO of and a very popular speaker. He lives in Westchester, New York.

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Customer Reviews

Most Helpful Customer Reviews
20 of 22 people found the following review helpful
1.0 out of 5 stars We are all... normal. 25 Oct 2011
This is the first Seth Godin book I've got round to reading and if I based my opinion of his output on this, it would be my last.

Godin uses the phrase "weird" as a convenient hook to hang this book on, when what he's really saying is that we are all individuals. This book also labels itself a `manifesto', but offers no practical advice or instruction on how the insights, such as they are, could be put to practical use. The other `revelation' offered here is that - wow - fringe and sub culture exists and the internet means we have more choice to find niche products and interests.

In short, very little substance and no insight worth its salt.
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30 of 35 people found the following review helpful
1.0 out of 5 stars we are all something 29 Sep 2011
Read the book summary, and you've read the book. As for the reviews by the good and the great, one of us is on a different planet. Next time I'll just set fire to a ten pound note and save myself the postage
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3.0 out of 5 stars one of his weaker efforts 16 Aug 2014
By tallmanbaby TOP 1000 REVIEWER
Format:Kindle Edition|Verified Purchase
Kindle edition -

I enjoy Seth Godin’s blog and have read the odd book by him. Often his enthusiasm and skewed way of looking at things can find fresh insight, even where he lacks any great depth of knowledge. With this book I felt that he what he was offering was not strong enough to counter the lack of structure or research.

The basis message is a variation on the long tail hypothesis about the bulk of sales are no longer in the best selling lines, but in the formerly niche items. This is a worthwhile thought, and worth exploring, but I did not feel that Seth had really thought through the issues sufficiently to offer a whole book on this. There may well be another really good book to be written on this subject, taking forward the thoughts in The Long Tail, but I’m afraid that this is not it. The core of the story is not really about marketing or customer behaviour, but about reconfiguring an economic system, something that Godin has little to offer on.

Seth is well worth reading and listening to, and I cannot help feeling that the world is much the better place for him being in it, but this is one of his weaker efforts. I would recommend Poke the Box or Purple Cow above this one.
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1 of 1 people found the following review helpful
1.0 out of 5 stars Appalling waste of money 30 Nov 2013
Format:Kindle Edition|Verified Purchase
I like some of his other work, I'm sure you could even call me one of his "tribe" of fans.

But this is really poor, very slight and nothing actionable in it. Extremely disappointing to say the least.
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1 of 1 people found the following review helpful
Format:Kindle Edition|Verified Purchase
I personally found this book rather dull and off the mark.

I thought that it would be more looking into the subcultures that have become more evident in the last couple of decades. I say become more evident as subcultures or weird tribes as the author likes to refer to, have always been there, but never to the forefront.

To me the whole term 'weird' in this book was used to try and attract people, but to me it felt more like the people that go around saying 'I'm mental me, look at me!'. This book couldn't decide whether to address marketers directly, to address the people it was trying to reach because of the title or to discreetly try and sneak in a pointless message made clear in the foreword 'Buy various copies and give them to colleagues'.

At least it is a small book and it will not waste too much of your time, but I personally found it incredibly disappointing and misleading.
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1 of 1 people found the following review helpful
Format:Kindle Edition|Verified Purchase
We are all weird? Well this book is a bit weird, but it is actually interesting. It is weird because it is obvious that the author has a strong message at the core of the book which is about how marketing has changed and that it is out of touch with us. But at the same time the reasoning for this notion and the way the author tries to explain it is actually more profound. The conclusion of the author in what we should do about it all seems less convincing than the reasoning or case for the notion.

To explain further the author is saying that the Bell Curve of marketing strategy that has been the plan of business for a long time has gone flat. The idea of Mass production and bulk selling has worked in the past because it relies on the way society creates the market through popular culture and fashion. It has worked because we are manipulated into wanting things and we have been taught that we must conform to what the author describes as a tribe. Or a group of people or to just do what everyone else does so that we do not miss out or look weird. Anybody in the past under that model of marketing that wanted something different to the rest of the tribe would be Weird.

The author suggests that things have changed because we now have more choice than ever before and we can choose without being so manipulated if we actually stop and think about it, The author is trying to remind us that we should think for ourselves. We can all choose even the things that mass marketing would have ignored in the past. That is to say that we all now can pick things that once were thought of as weird and therefore we are all weird.

Now I do not see that the "bell curve" has actually changed much, if at all. I think there is still the same marketing strategy as always.
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