After spending the past few years following author Brian Ashcraft via his daily post work on respected gaming site Kotaku I was more than interested in picking up this, his first published book covering arcade game centers in Japan.
The book starts off with an introduction from the author that sets the tone for the rest of the book, its feels obvious that it is written by a man who has a great love of his subject matter (games) regardless of genre and design.
As you are led through the chapters from the front of the Arcade "Mania" with "UFO catchers" through to the "Games of Luck" and onto the "Dedicated Cabinets", "Shmups" and "Card Games", Brian keeps your interest firmly between the pages with his unique style of writing which feels more conversational to me rather than formal. Its more telling I think when an author writes as if from one fan to another rather than coming off as pretentious and overbearing which in this case isn't an issue in fact think of this as the ideal pocket guide to have as you walk around the Game Centers of Tokyo and Osaka. While it really covers the arcades on a broad basis it does mention some specific ones such as Taito Hey and from that it pieces together the elements of an arcade from his travels to quite a few of them for "research" which is a cool way of saying playing a few rounds, interviewing some of the key arcade players who are both currently on the scene or played competitively for a protracted period of time. The player profiles are in depth without being too invasive and add color to the world of Arcade Mania.
The visual presentation of the book is a joy to behold with Jean Snow and Brian Ashcrafts collaborative design giving the book a life of its own.
It feels what some would call "retro" but has a high level of polish and gloss to it which I guess makes it "Bashcraft Retro HD".
It just all feels like a complete package!
I'm giving this book 4/5 based purely on the fact that this is "Bashcrafts" first book and I'd like to set the bar to a certain height that Brian can definitely do better than. This is not to say the book is not great, it really is everything a book should be : engaging and informative, funny and intelligent and most of all, essential!
Once its sequel becomes available for pre-order you have guaranteed yourself one guaranteed customer!!!
Shaun Mc