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"So far we are impressed with it. It seems well laid out and to have key fact expressed in a very accessible way for students. it will provide the bones for the students to hang the flesh on!" Avril Lowe, Ripley St.Thomas High School
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This full-colour textbook provides complete coverage of the AQA Applied Business A2 award. Introduction Unit 8: Business Planning Unit 9: Marketing Strategy Unit 10: Promotional Activities Unit 11: The Marketing Environment Unit 12: Managing People Unit 13: Managing Information Unit 14: Managing Change Unit 15: Financial Accounting for Managers Unit 16: Managing Resources Index
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