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Product Description
Product Description
This full-color textbook provides complete coverage of the AQA Applied Business A2 award. It includes: Introduction; Unit 8: Business Planning; Unit 9: Marketing Strategy; Unit 10: Promotional Activities; Unit 11: The Marketing Environment; Unit 12: Managing People; Unit 13: Managing Information; Unit 14: Managing Change; Unit 15: Financial Accounting for Managers; and Unit 16: Managing Resources Index.
About the Author
Tim Chapman is an experienced teacher of GCSE, GCE and VCE Business Studies. He is the Chief Examiner for Applied Business courses with a major awarding body. Malcolm Surridge is Chief Examiner for GCE Business Studies and Principal Examiner for AS Applied Business with a leading awarding body. He has over twenty-five years experience of teaching business subjects and is the author of numerous textbooks, including Applied Business for GCSE, published by Collins Educational. Stuart Merrills is a Senior Tutor and teacher of Accounting and Business at East Norfolk Sixth Form College with many years teaching and writing experience. He has a wide knowledge of vocational subjects and methodology. He is currently an Assistant Principal Examiner for a major awarding body.
This full-color textbook provides complete coverage of the AQA Applied Business A2 award. It includes: Introduction; Unit 8: Business Planning; Unit 9: Marketing Strategy; Unit 10: Promotional Activities; Unit 11: The Marketing Environment; Unit 12: Managing People; Unit 13: Managing Information; Unit 14: Managing Change; Unit 15: Financial Accounting for Managers; and Unit 16: Managing Resources Index.
About the Author
Tim Chapman is an experienced teacher of GCSE, GCE and VCE Business Studies. He is the Chief Examiner for Applied Business courses with a major awarding body. Malcolm Surridge is Chief Examiner for GCE Business Studies and Principal Examiner for AS Applied Business with a leading awarding body. He has over twenty-five years experience of teaching business subjects and is the author of numerous textbooks, including Applied Business for GCSE, published by Collins Educational. Stuart Merrills is a Senior Tutor and teacher of Accounting and Business at East Norfolk Sixth Form College with many years teaching and writing experience. He has a wide knowledge of vocational subjects and methodology. He is currently an Assistant Principal Examiner for a major awarding body.
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