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Apple TV (launched September 2010) (Old model)

by Apple
3.8 out of 5 stars  See all reviews (236 customer reviews)

Available from these sellers.

  • Stream films, TV programmes, music, photos and more to the redesigned Apple TV
  • Connect to your widescreen TV and wirelessly sync your iTunes library
  • Rent films, ad-free and in HD with Apple TV. HD films start from just £3.49, SD films from £2.49
  • Control with the free Remote app or stream content from your iPhone, iPad or iPod touch with AirPlay
  • The new Apple TV is energy efficient with an incredibly small carbon footprint
See more product details
There is a newer model of this item:
Apple MD199B/A TV Apple MD199B/A TV 4.3 out of 5 stars (893)
In stock.

Product details

  • Product Dimensions: 9.9 x 9.9 x 2.3 cm ; 549 g
  • Boxed-product Weight: 907 g
  • Item model number: MC572B/A
  • ASIN: B0040GIZUC
  • Date first available at Amazon.co.uk: 3 Sep 2010
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (236 customer reviews)
  • Amazon Bestsellers Rank: 5,814 in Electronics (See Top 100 in Electronics)

Product Description

Manufacturer's Description

Apple TV has been redesigned to be small in size but big on entertainment. Rent from a selection of the hottest HD films. And stream photos and music from your computer to your widescreen TV.

Apple TV, streamlined
Apple TV, streamlined

Design. Apple TV, streamlined

Our most entertaining design yet
The sleek new Apple TV has been completely retuned for your entertainment. It's 80 per cent smaller than the previous generation - even with a built-in power supply. Which makes it perfect for sitting neatly on a widescreen TV stand or squeezing into a crowded media cabinet. Not only does the new Apple TV have an amazingly small footprint, it's also incredibly energy efficient. It stays cool without a fan, so it's never noisy. And when it's not filling your living room with drama, romance and comedy, it uses less power than a night light.

All streaming. No hassle
All streaming. No hassle
All streaming. No hassle
Everything you want to watch - films, TV programmes, photos and more - streams wirelessly to Apple TV. That way you don’t have to worry about managing storage or syncing to your iTunes library. HD film rentals play over the Internet to your widescreen TV, while music and photos stream from your computer. Either way, all you have to do is click and play. Since Apple TV features a powerful A4 processor, it streams everything effortlessly, without frozen screens or stutters. Video looks crisp and clear. And just like watching a DVD, you can fast-forward through opening credits, pause for a popcorn break or replay a hilarious scene until you memorise every line.

Get connected with Apple TV
Setting up Apple TV is about as simple as it gets. Just plug the power lead into the wall and connect Apple TV to your widescreen TV using an HDMI cable (sold separately). Since everything streams wirelessly to Apple TV, that’s all you need. Well, that and a comfy sofa.

HD Films. Instant film rentals--It puts the cinema in home cinema

No more waiting for DVDs or watching stale blockbusters on cable. With Apple TV, you get instant access to the hottest Hollywood titles and new releases. Popular films are never out of stock and you can rent as many as you want. That's perfect for those spontaneous film nights (or afternoons or mornings). Search by top films, title or genre. Read a quick film review and watch the trailer. Once you find what you're looking for, simply press Play, and in seconds, you're watching the opening credits with cinema-like Dolby Digital 5.1 surround sound.* SD rentals start from just £2.49, and HD rentals from £3.49. You have 30 days to start watching, and once you begin, you can watch as many times as you want in 48 hours. (*Dolby Digital 5.1 surround sound is not available with all HD rentals.)

Tune in to web favourites
YouTube, MobileMe and Flickr. Tune in to web favourites

Click here for a larger image

YouTube, MobileMe and Flickr. Tune in to web favourites--The Internet's most wanted. Now on your HDTV

Put down your mouse and grab a remote. In addition to films and TV programmes, Apple TV gives you access to some of your favourite Internet content - and makes it even more entertaining by giving it the film-star treatment on your HDTV. Browse and play YouTube videos, watch your favourite HD podcasts and listen to Internet radio through your home entertainment speakers. Apple TV even lets you access Flickr photos and MobileMe galleries. From the biggest screen in the house.

Photos, music and videos. Be VIP of your TV

Turn your TV into an HD photo album

With Apple TV, every megapixel of every photo looks amazing. Big, bold and in glorious HD: it's the treatment your digital life deserves. So instead of huddling around a computer screen, you and your friends can relive memories from a comfy spot in your living room. Or add some life to the party with a photo slideshow. Select an album, pick a slideshow theme and finish it off with a soundtrack featuring music from your iTunes library.

Your music
Your music. Your speakers. The perfect duet

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Your music. Your speakers. The perfect duet

You've got tons of music on your computer. But the best speakers in the house are part of your home cinema system. Apple TV connects them without missing a beat. Your iTunes music library streams directly to Apple TV. So you can sit back, choose a tune and enjoy the music.

Give your digital collection some airtime

Those films and TV programmes you bought on iTunes don't have to stay on your computer. For maximum entertainment, stream your digital collection over the air to your Apple TV. Just don’t forget to get the best place on the sofa.

iPhone, iPad, iPod touch. The perfect companions to Apple TV

The perfect companions to Apple TV
iPhone, iPad, iPod touch. The perfect companions to Apple TV

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Channel surf, tap and flick with the Remote app

Control Apple TV using your iPhone or iPod touch. Download the Remote app free from the App Store. And with a flick of your finger, you can rent new films and browse your media collection. Remote uses the same easy-to-use interface you already use to browse music and video on your Multi-Touch device. So straightaway, you know how to navigate. If you want to find something specific, use your device's QWERTY keyboard to quickly tap out the title instead of clicking letters on the Apple TV screen. Then keep tapping to play, fast-forward, rewind and pause to your finger's content.

If it's on iPhone, iPad or iPod touch, it's on Apple TV**

You can already stream music and video from your computer to Apple TV. With AirPlay, you can stream music and video from your iPhone, iPad and iPod touch too. So if you feel like watching a film you have on one of your devices, you don't need to rent or buy it again. Just tap to start playing content on your iPhone, iPad or iPod touch, then tap again to instantly stream whatever you're watching - or listening to - directly to Apple TV. (**AirPlay is coming soon and will be available on all iOS 4 devices.)

    How it works:
  1. Start watching a film or TV programme on your iPhone, iPad or iPod touch.
  2. Tap the AirPlay icon and choose Apple TV.
  3. Whatever you’re watching will instantly begin streaming to your widescreen TV.

Customer Questions & Answers

Customer Reviews

Most Helpful Customer Reviews
237 of 244 people found the following review helpful
I read the reviews and online discussions before springing for the Apple TV. Most of them are from December or earlier. Without disputing the experiences of earlier reviewers, it's clear now that many of the glitches have been ironed out, and the Apple TV which I'm now watching works well, and intuitively. That said, Apple TV is not a magic trick and will perform no better than your internet connection will allow.

What it's like when it's working right
When it's operating as intended, Apple TV allows you to rent and watch HD TV for (typically) £4.99 for 48 hours access. The picture is pristine, and, once loaded, plays without any of the glitches or artefacts you get with BBC iPlayer or 4OD. You can also watch YouTube videos, and listen to radio. For some reason, you can further watch American baseball, if this appeals. As well as downloading directly from the internet, you can stream from an iPhone, iPad, or computer with iTunes installed and WiFi.

There is just one HDMI output, and no HDMI input. This means that you have to have a free HDMI port on your TV, or swap plugs, or use an HDMI splitter. Some splitters will work, others won't. Generally speaking, splitters that are actually physical switches should work, whereas splitters that look for an active signal may be more problematic. There's also an optical out, but no analogue out. You can either get this from your TV, or some other device that accepts optical audio. Getting the signal in is by ethernet or wifi. Doing it by wifi is asking for trouble, because it will slow the whole connection down, especially if there's a of competing wifi in your area.

The Apple TV can't download video faster than your network connection allows.
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11 of 11 people found the following review helpful
5.0 out of 5 stars Brilliant - can't recommend more 12 Dec 2010
By Nick G
Have to admit I bought this not fully understanding what it did / why I needed it - so for those equally unaware here's the quick summary (I have mine plugged into the home cinema / tv):
- wirelessly* link to your pc and play your music from your computer (itunes) through tv / home cinema (HC)
- wirelessly (airplay) link from your iphone, ipad (etc) to use the TV etc as essentially a set of speakers (you've just walked in listening to a song - switch the 'speakers' to the tv.)
- ipad/iphone can be used as a remote to control the music you listen to (ie it can just be the remote to the PC or provide the music)
- watch videos / movies as above
- direct link to netflix where you can watch latest trailers or download and rent films
- limited internet link w/ youtube etc (can't say I've ever used this tho !)

* I've written wireless but you also have an ethernet option if you need it.

It's a tiny little box which, as with any apple product is simple to plug in and use and as of a few months in has given me zero issues. Excellent

If it had iplayer on there too ....
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428 of 457 people found the following review helpful
This is a gorgeous looking device, absolutely tiny, and a joy to set up (plug in, connect to the TV, enter your network details & you are ready to go). But for a UK user for now, it is the content that is severely lacking, and since it is a device that lives or dies by what it can deliver, that is quite a problem.

The film download service seems reasonably priced, but compared to my Virgin Media VOD, it's a slow process. Browsing YouTube & Flickr are initially both fun, but neither has a great deal of long-term appeal to me.

The worst part is that if you have spent some time collecting all of your various iTunes libraries onto a single, central NAS that can then be shared by all of the Apple devices in our house (several laptops, a desktop & an iMac) using the iTunes sharing function on the LaCie NAS, this is simply not compatible with the Apple TV, that needs to connect to a computer running iTunes to share the media. It's a counter-intuitive step, really, requiring you to have an iTunes computer *and* the Apple TV to be running at the same time to stream - how is that good for economical power use?

To sum up, the pros are that it's tiny, looks lovely and produces good quality images and sound. However, for me the cons are pretty serious: no access to UK-based streaming media (iPlayer, 4OD etc.), no UK-equivalent to NetFlix, no NAS sharing of media, whether video, music or images. I have seen criticism that it's HD-output is only 720p, but on my television, it still looks very good, so that is not really a con for me

I said before: 'All of this, I am sure, could be, and may well be, fixed in a software update in the future. But for now, for a UK user, the Apple TV is a nice toy, but not really a useful media device'.
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105 of 116 people found the following review helpful
5.0 out of 5 stars More Apple wizardry 26 Oct 2010
OK I'll admit it. I'm an Apple convert.

3 years ago I didn't even own an iPod, but after buying my first iPod Classic, I soon followed suit with the iPhone 3GS, iPhone 4, switched from PC to iMac (a huge step for me after 20+ years knowing PCs inside and out), and now this little box of tricks.

Setting up the Apple TV was typically simple. Plug in, turn on, set-up your Apple ID and you're good to go. YouTube clips stream perfectly and the film 'store' is easily accessible and searchable.

I decided to dump Lovefilm after becoming frustrated with the fact that you can rarely choose which films you are sent for what is a fairly expensive service. With Apple TV I can spend less per month simply renting the films that I want to watch. The movie rental on Apple TV was excellent - fantastic sound/picture quality, and the convenience of having a link to trailers and reviews on-screen is great. However- a word of warning for anyone with poor broadband speed- I currently pull about 2MB and a normal-length film took about 7 hours to download (overnight, not during peak time).

Controlling the system with your iPhone using the Apple Remote app is an absolute pleasure and just so intuitive. The bundled remote control was soon placed in a drawer and forgotten. Plus - because it's controlled wirelessly (rather than IR), you can even change music/channels from another room and the Apple TV will respond instantly.

Setting up a direct link to stream content from my iMac was a breeze. All my saved photos/videos/tv shows/movies, as well as my music library are now available via the far superior speakers/visuals on my TV. Great for parties...select a playlist (or even use Genius) and you're good to go.
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Most Recent Customer Reviews
4.0 out of 5 stars USeful to watch TV abroad
Its a perfectly fine piece of kit to attach to your TV and watch different channels on - provided you know what to do. Offers endless possibilities...
Published 10 days ago by Sarah
3.0 out of 5 stars Great streamer but there's now better out there
Was great when it first came out but I've since been converted to using a Roku 3 HD instead - Same price yet more features
Published 2 months ago by Aran Reeks
5.0 out of 5 stars Great Apple device - but is it the best streaming device for you?
What is it?

A tiny black box (27g) about the size and shape of a hockey puck this lets you stream video and music off the web to your TV. Read more
Published 3 months ago by John Ryan
5.0 out of 5 stars Highly useful
Easy to use and get what I want between TV and computer - kids adore it!
very quick delivery and easy to set up
Published 5 months ago by mr lindsay a craig
4.0 out of 5 stars Great Little Device
The Apple TV really does boost your whole tv and media experience, you can stream your own media to the tv through it or watch programs and films on it. Read more
Published 7 months ago by thenextstep
4.0 out of 5 stars Just what I wanted
Really pleased with the Apple Tv, simple to use, loads to see, downside is it's a bit slow.
you do loads of modifications, like change the back ground.
Published 12 months ago by jane gray
5.0 out of 5 stars Brilliant
Stunning piece of kit just couldn't switch off and have had to have the remote ripped out of my hands such was the compulsion to use it.
Published 12 months ago by Monsieur Grimmer
5.0 out of 5 stars Better than DVDs
Easy to set up and use as you would expect from apple. No need to worry about DVDs being left around the house and your whole film library is available whenever you want it!
Published 17 months ago by Emily
5.0 out of 5 stars Just What I Needed!
After getting the Apple TV I am now able to stream movies and music directly from my PC (iTunes), iPhone and iPad. It is very easy and quick to get up and running. Read more
Published 17 months ago by Jakob P. Christiansen
4.0 out of 5 stars Not perfect
I like this, small and hidden away with some great features but it's a long way from perfect. It works perfectly for Apple stuff, and luckily I'm mainly Appled up in my house but... Read more
Published 18 months ago by Paul Pringle
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