Don not be put off if No1 your a pc/laptop user, the keyboard works perfectly and the driver only takes seconds to install and then your away. No2 the price point, Apple products are highly priced but its not like they don't come up with the goods in the end, and some retailers even sell worse keyboards made my lesser brands for higher prices. No3 the ergonomic properties of it, I have been using the keyboard for a matter of minutes and already i find it to be the most comfortable and easy to type keyboard so far and I doubt it will be beaten any time soon.
Overall it is a joy to use, a pleasure to look at, a real eye catcher. If your stuck with something like logitech buy this now. You will not regret it for any reason.