Apple Inc. (Corporations That Changed the World): Amazon.co.uk: Jason D. O'Grady: Books

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"Describing Apple Inc. as the 'little company that could, ' O'Grady (who has written for Mcintosh trade magazines and who has a Web site devoted to applications related to Apple products), traces the history of the company founded by Steve Jobs in 1977 as Apple Computers. The book includes an illustrated timeline of its hardware and software innovations;

information on key players; competition; financial data; Macworld Expo; and trivia (e.g., the Macintosh was nearly named the Bicycle). But missing from the discussion of the company's future prospects is a possible successor to the apparently ailing Jobs." -

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Product Description

Apple Computer sets the standard for innovation and ease of use in the technology world - here's how it was done. Two men, working in a garage, created a prototype computer designed to be different in a way no one thought possible: it would be easy to use. Those two men, one now a billionaire and still at the head of Apple, not only succeeded with that product, but they also broke ground in the business world in ways few thought possible: they proved you could not only have fun at work, but pursuing a capitalist dream could be hip. How did Apple do it? How did it go from making computers that made a difference but not much of a dent in the overall market to creating a device (the iPod) and a music service (iTunes) that has changed the way we buy and experience music? And how did the MacIntosh and its successors capture the hearts and minds of computer users so deeply that being a "Mac person" makes you a member of a special club? That's what this book is all about.As author Jason D. O'Grady shows, Apple is a rare company - one that is not afraid to think about a future that does not exist and turn it into reality. Critics have written Apple off time and again, yet it rises from the ashes to astound the critics and delight its customers. That's not luck or happenstance - it's vision, dedication, and persistence. Besides delighting Apple aficionados, this book will inspire students eager to launch a business career or work in the technology sector. Apple has never been afraid to chart its own path, and readers will learn what makes the company tick.This stimulating book: explains the importance of the company and the essential disruptions that changed business forever (think iPod); details Apple's origins and history; presents biographies of the founders and the historical context in which they launched the company; explains Apple's strategies and innovations; assesses Apple's impact on society, technology, processes, and methods; shows how Apple beat the competition in selected markets; details financial results over the years; and, predicts Apple's future prospects and successes. In addition, the author offers special features that include a look at the colourful people associated with Apple, interesting trivia, an Apple time line, a focus on products, and where the company is headed.

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Amazon.com: 3 reviews

4 of 4 people found the following review helpful

Great reference book!!! 18 Sep 2009

By Anthony M. Paladino - Published on Amazon.com

Format:Hardcover

This book actually has the right formula. It neatly pulls all of the information together for the reader and puts it in an understandable tale of historical events. I just bought a second one for my Uncle who is a complete Mac-head, and now his son is enjoying it as well.

Good but repetitive... 25 April 2011

By Shirish Dant - Published on Amazon.com

Format:Kindle Edition

Clearly delivers the events from Apple's past in a well organized historical timeline. But this book can also tend to be redundant, stating the same facts in numerous different chapters in the same way. All around good book that is great for curious readers wanting to learn more about Apple.

3 of 9 people found the following review helpful

Read Only If You Are An Apple Fanboy 28 Feb 2010

By Kevin C. Rohrer - Published on Amazon.com

Format:Kindle Edition|Amazon Verified Purchase

Although this is advertised as a comprehensive history of Apple, Inc., it is nothing more than a superficial hardware and software overview written by an obvious fanboy. There is no inside dirt or interesting anecdotes. Steve Jobs is God on Earth and everything that comes from Apple is great.

Avoid this book and look elsewhere for a history or Apple and Jobs. What I recommend you read is "Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company" by Owen Linzmayer. This book digs inside the history of Apple, Jobs, and the Woz from the 1980s to the mid 2000's. It includes hundreds of little known facts and interesting anecdotes, but the author is fair, isn't a fanboy, and doesn't have an ax to grind.

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Apple Inc. (Corporations That Changed the World) [Hardcover]

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