New Apple iMac 27" All-In-One Desktop PC (LED Backlit Screen, 2.8Ghz Quad Core, Core-i5, 4Gb RAM, 1Tb HDD, ATI Radeon HD 5750 graphics, Slot-loading 8x SuperDrive (DVD±R DL/DVD±RW/CD-RW) (Launched July 2010)

Big, Beautiful Displays

Today’s iMac has come a long way from the first 15-inch iMac. Take one look and you’ll see just how far. A 27-inch display with edge-to-edge glass covers nearly the entire front of the enclosure. When all you see is the display, nothing gets between you and what’s onscreen. Films, TV programmes, websites, photos — everything looks stunning on the 16:9 widescreen iMac display. A 1000:1 contrast also ratio gives you more vibrant colours and blacker blacks. All that in a widescreen display with a 16:9 aspect ratio--the same as an HD TV

LED Backlighting

Full brightness with no waiting. That’s the big advantage of the LED-backlit iMac display. Unlike most displays that take time to warm up before they reach maximum brightness, an LED-backlit display is instantly on and uniformly bright. LED backlighting also gives you greater control over screen brightness. So you can finely tune the iMac display to suit the ambient light in even the dimmest room.

High Resolution

The 21.5-inch iMac features 1920x1080 HD resolution. Apple engineers could simply have stretched that resolution up and out for the 27-inch iMac. Instead, they took the display well beyond HD with 2560x1440 resolution. That’s 78 per cent more pixels than the 21.5-inch iMac. A 1000:1 contrast also ratio gives you more vibrant colours and blacker blacks. All that in a widescreen display with a 16:9 aspect ratio--the same as an HD TV

IPS Technology

The iMac display is designed to look great from almost any angle. A technology called in-plane switching (IPS) makes this possible. Whether you’re sitting in front of the display or standing off to the side, you’ll get a great picture with superb colour.

All-in-One Simplicity

It was a great idea then, and it’s a great idea now. The all-in-one design of the first flat-panel iMac cleaned up the desktop. It put everything you need--display, processor, graphics card, hard drive, optical drive, memory and more--inside one simple enclosure. New technology on the inside makes the new iMac a worthy addition to the all-in-one dynasty.

Seamless Enclosure

While you’ll find a collection of ports on the back of iMac, you won’t find much else. A seamless, precision-forged enclosure makes the back one continuous aluminium surface. And there’s only one lead: the power lead.

Cool, Quiet Components

The widescreen iMac display allows more room to separate the two hottest components, the CPU and the GPU. This keeps things cool inside the iMac enclosure. Apple engineers also implemented an intelligent control system that monitors temperatures and delivers just the right amount of airflow to critical components. And the three fans inside iMac have been tuned to be ultra-quiet. The result of all this tinkering with heat and sound? A system that operates at 18 decibels when idle--so quiet, you hardly know it’s on.

Wireless Keyboard and Magic Mouse Included

iMac embodies simple design that eliminates desktop clutter. So naturally, it comes as standard with the Apple Wireless Keyboard and the wireless Magic Mouse. You can also add the new Magic Trackpad.

Magic Mouse with Multi-Touch

Magic Mouse is designed to do all the things a mouse should do--pointing, clicking and scrolling--but with no scroll wheel, no trackball and no visible button. Magic Mouse uses Multi-Touch technology to let you click, scroll or swipe anywhere on its perfectly smooth, seamless top shell. But the real magic of Magic Mouse is how it knows what you want to do. A chip inside Magic Mouse acts as a brain, detecting the difference between a resting hand, a scrolling finger, a two-finger swipe and a simple click. It’s the smartest mouse we’ve ever made.

The New Performance Standard

All iMac models now include processors from the blazing-fast Intel Core series, featuring an advanced processor architecture that helps set new performance benchmarks for iMac. This top-of-the-line 27-inch iMac features a quad-core Intel Core i5 at 2.8GHz. Four cores make just about everything you do faster: managing your photos, editing HD video, even playing graphics-intensive 3D games. And since Mac OS X Snow Leopard is designed to take full advantage of Intel dual and quad-core architectures, you get the fastest performance possible.

Revved-up Graphics

Every iMac comes with high-performance discrete graphics processors from AMD that make games run smoother, photos load faster and pro applications work better.

Plenty of Memory and Storage

The new iMac has 4GB of DDR3 memory as standard--now running even faster at 1333MHz--with room in its four SO-DIMM slots for up to 16GB, so you can use more applications simultaneously. And with a Serial ATA hard drive of 1 TB, feel free to load up on photos, videos and music.

Built-in Wi-Fi

High-speed 802.11n wireless technology is built into iMac. And with Time Capsule or the AirPort Express Base Station, every computer in every room can wirelessly connect to iMac, the Internet and each other.2 Over this network, everyone can print, surf the web and play music on iTunes through your home stereo--wirelessly.

iSight Camera

Look closely: hidden behind the glass display at the top of iMac is an iSight camera. Use it with iChat, and you can be anywhere without actually being there. Video chat with up to three of your friends, share a video with a colleague or present to a client.3 Use iSight with Photo Booth for fun photo effects. And there’s no need to waste valuable primping time installing software or configuring the camera. Like everything Mac, iSight just works.

Ports for Everything, and then Some

Mini DisplayPort

The Mini DisplayPort lets you connect an external display, including the Apple LED Cinema Display, to your iMac. On the 27-inch iMac, the same port offers input too. So you can connect any external source that has DisplayPort output — including a MacBook or MacBook Pro — and use your iMac as a display.

SDXC Card Slot

Transfer your photos and videos to and from your iMac just as fast as you’re able to take them. The built-in SDXC card slot works with standard SD and SDHC cards along with the new SDXC format, which supports capacities up to 2TB. Just insert your camera’s memory card and import your photos to iPhoto. From there, it’s easy to organise your photos by the people in them, share them online or create photo books.

USB and FireWire

Bring on your iPod, digital camera, mobile phone and external hard drive. If it has a cable, iMac has a port for it. Four USB 2.0 ports and a FireWire 800 port give you plenty of peripheral possibilities.

iMac and the Environment

Efficient Power Supply

iMac includes a highly efficient power supply that reduces the amount of power wasted when bringing electricity from the wall to your computer. Lower power consumption reduces energy bills and lessens the environmental impact of greenhouse gas emissions from power plants.

Advanced Power Management

Unlike a lot of Windows-based PC systems, iMac uses energy-efficient hardware components that work hand in hand with the operating system to conserve power. Mac OS X spins down hard drives and activates sleep mode on already energy-efficient LED-backlit displays. And it balances tasks across both central processors and graphics processors. Mac OS X never misses a power-saving opportunity, no matter how small. It even regulates the processor between keystrokes, reducing power between the letters you type. That’s just one of many ways Apple manages small amounts of power that add up to big savings.

ENERGY STAR Qualification

iMac meets the stringent low power requirements set by the EPA, giving it ENERGY STAR qualification. ENERGY STAR 5.0 sets significantly higher efficiency limits for power supplies and aggressive limits for the computer’s typical annual power consumption.

Fewer Toxins

The greatest environmental challenge facing the computer industry is the presence of arsenic, brominated flame retardants (BFRs), mercury, phthalates and polyvinyl chloride (PVC) in products. Apple engineers have worked hard to eliminate BFRs and PVC from iMac circuit boards, internal and external cables, connectors, insulators, adhesives and more2. And they’ve eliminated many other toxins that are a common part of desktop computer manufacturing — choosing, for example, mercury-free backlighting and arsenic-free glass for the iMac display.

Recyclable Materials

Apple designers and engineers have integrated the entire iMac computer into an enclosure made from a single, solid piece of recyclable aluminium. The display is made of recyclable glass. Both aluminium and glass are very desirable to recyclers, which means the raw materials used in iMac can be reused in other products.

The EPEAT Gold Rating

Through its innovative and environmentally friendly design, iMac has earned the highest rating of EPEAT Gold3. The Electronic Product Environmental Assessment Tool, or EPEAT, evaluates the environmental impact of a product based on how recyclable it is, how much energy it uses, and how it’s designed and manufactured.