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Appillionaires: Secrets from Developers Who Struck It Rich on the App Store Paperback – 28 Oct 2011


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Appillionaires: Secrets from Developers Who Struck It Rich on the App Store + Appreneur: Secrets to Success in the App Store + IPhone and IPad Apps Marketing: Secrets to Selling Your IPhone and IPad Apps
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Product details

  • Paperback: 224 pages
  • Publisher: John Wiley & Sons; 1st edition (28 Oct 2011)
  • Language: English
  • ISBN-10: 1119978645
  • ISBN-13: 978-1119978640
  • Product Dimensions: 15.2 x 1.5 x 22.9 cm
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: 70,637 in Books (See Top 100 in Books)
  • See Complete Table of Contents

More About the Author

Chris Stevens is a journalist and Kirkus Star Award-winning author. Formerly a columnist for The Daily Telegraph newspaper, he later wrote for The Times. Chris is the designer behind multiple number one apps, most famously 'Alice for the iPad', which is installed on over 500,000 iPads and counting.

Chris also presented and directed Space Bubble, the popular CNET gadget show. Alongside his writing, Chris is an illustrator and scriptwriter. He has worked for the BBC, Warner Bros and Wired. Chris won a Guardian Media Award for his work as a journalist.

Chris designed Alice for the iPad. Gizmodo called it "The cleverest iPad book yet" and the BBC said it was "A glimpse of the future of digital reading". Alice for the iPad was also a guest on The Oprah Winfrey Show where Oprah told her audience it would "change the way kids learn". His other hit apps include 'Alice in New York'. Chris also collaborated on the number-one app 'Nursery Rhymes with Storytime'.

Today Chris runs Atomic Antelope, the publishing house that created Alice for the iPad. He spends his time working on book and game titles for the iPhone and iPad, writing and acting.

Product Description

Review

‘Stevens writes in lean, punchy prose, combining anecdote with the specifics of each developer’s story to success, making this a readable take on a modern phenomenon.’  (Computer Arts, July 2012)

Inside This Book (Learn More)
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Customer Reviews

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Most Helpful Customer Reviews

3 of 3 people found the following review helpful By Uncle Barbar TOP 100 REVIEWER on 16 Feb 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
Appilionaires is an easy enough read and quite interesting for those interested in developing Apps, have a dead good idea and want to find out how others hit the big time (perhaps to learn from their mistakes and read some short-cuts).

So what do you get for your money? It's spilt into 3 sections - each of a few chapters each.

The first section deals with Apps from their first inception, through bedroom developers to millionaire developers. This I found interesting as I'd not really read much on the history of app development before.

The second setion goes through 5 mega games (Doodle jump, Harbor Master, Pocket God, Stick Wars and Angry Birds- basically what the game is like, the story of its development, marketing problems/successes and finally its hitting the big time. For me this was the best part of the book - I was really interested in the trials and tribulations of a developer (having worked in I.T. as a software developer myself).

The last section gets back on track with teh first section - where the App market is at the moment and what might it's future developments be like.

An interesting book, had its highs and lows but failed to deliver on really inspiring me to write my own apps. Maybe I just haven't got what it takes?!
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2 of 2 people found the following review helpful By Anonymous on 14 May 2012
Format: Paperback Verified Purchase
I managed to read this in three hours. It's more like a power point presentation then the book i expected however it does have some interesting points of note. Definitely not worth the £9 i paid for it.
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4 of 5 people found the following review helpful By Mike Renshaw TOP 1000 REVIEWER on 19 Feb 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
I was expecting this book to be more around the technical development of Apps for the various iDevices around. To some degree it is, but the main focus is in three sections - the birth of the App, the appillionaires, and the future of Apps.

I found the history/birth of the App section to be fascinating, I know a fair bit about the hacking scene of the iPhones and the jail breaking of the devices but found a good few nuggets in the book.
These chapters focus on how Apple did not want to have third party applications on it's devices initially, so the hacking community created their own App store (Cydia - which is still going strong today) to offer functionality and features that the phone did not. The success of Cydia directly led Apple to begin to create it's own App Store via iTunes. The rest as they say, is history and also a massive success.

The next part focuses on some well known apps, their creators, and their. Most people will have heard of Harbour Master, Doodle Jump, Pocket God and Angry Birds but most people will not realise for example that 52 games were failures before Angry Birds hit the big time.
This section is well written and stresses both the importance of hard work, development and luck as major factors as well as technical skill. It also shows how good marketing can prolong the life of a successful product by avoiding saturation.

The final (and smallest) section is around the difficulties of producing an App - $15 - $50,000 for a simple App being an example. There is an interesting debate on the pricing of Apps and why 99 cents may not be the best price point. There is also the future of Apps and how the market is likely to progress.
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Format: Kindle Edition
This is a really well thought out book, written directly from the coal face, so to speak. The case studies are vital to to theme that there is money to be made from apps, even if the chances of creating the next Angry Birds, Harbor Master or Doodle Jump is infinitesimally small.

Definitely worth reading if you're in the app business, or considering it.
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By Doug TOP 500 REVIEWERVINE VOICE on 26 Nov 2012
Format: Paperback Vine Customer Review of Free Product ( What's this? )
This is not a serious work on the subject of app development.

But then it did not set out to be such a book.

It is the result of interviews with those who have created apps with some success.

It tells their story, of diligence, hard work and it has to be said luck.

It is good light reading on the subject, but it is most certainly not the definitive book on the subject.
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Format: Paperback Vine Customer Review of Free Product ( What's this? )
I was interested in becoming an iPhone developer when I owned an iPhone a few years ago (more on why this did not happen later) and I am now an Android developer with an app on the Google Play store with almost 3,000 active installs. This made the premise of this book an immediate draw for me - anyone who has considered, or has started to dabble in, app development must surely daydream about this interesting and stimulating hobby meaning they never need to work for anyone else again...

I wasn't disappointed that I had taken the time to read this slim volume and will come back to the positives in a moment, but before I do, a few thoughts when you are considering a purchase.

- the book is absolutely focused on the Apple app store and the Apple infrastructure. I know this is reasonably clear but still feel it worth stating. It is written with no mention of the Android or the new Windows 8 infrastructure
- it makes some assumptions about the "cost of entry" to writing an app being the purchase of the tools ($99 is the figure stated in the book). It neglects to mention that, of course, you need an Apple PC to develop on, it is not possible to use a Windows PC (this is what stopped me getting started on app development on my iPhone as I do not own a Mac). If you aren't already in the Apple world the cost of starting will be considerably higher as you need to invest in new hardware
- it is very much focused on games, almost all the examples and almost all the anecdotes are about games (the author wrote an interactive e-book and this topic gets a couple of mentions, gimmicks like virtual pints of beer and fart apps also get minor mentions).
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