or
Sign in to turn on 1-Click ordering.
or
Amazon Prime free trial required. Sign up when you check out. Learn more
More Buying Choices
Have one to sell? Sell yours here
Apparel Product Development
 
 
Tell the Publisher!
I’d like to read this book on Kindle

Don't have a Kindle? Get your Kindle here, or download a FREE Kindle Reading App.

Apparel Product Development [Paperback]

Maurice J. Johnson , Evelyn C. Moore

Price: £30.99 & this item Delivered FREE in the UK with Super Saver Delivery. See details and conditions
o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o o
In stock.
Dispatched from and sold by Amazon.co.uk. Gift-wrap available.
Only 1 left in stock--order soon (more on the way).
Want guaranteed delivery by Thursday, June 7? Choose Express delivery at checkout. See Details
Amazon.co.uk Trade-In Store
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Plus, get an extra £5 Gift Certificate when you trade in books worth £10 or more before June 30, 2012. Visit the Books Trade-In Store for more details.

Product details


More About the Author

Maurice J. Johnson
Discover books, learn about writers, and more.

Visit Amazon's Maurice J. Johnson Page

Product Description

Product Description

For freshmen/sophomore-level courses in Introduction to Fashion, Fashion Product Development, and Apparel Manufacturing.

This innovative text addresses the practical day-to-day realities and technicalities of the garment-making business—wholesale, manufacturing, designing, and private-label product development. Comprehensive, yet easy to read and accessible, it “sits students down” and explains step-by-step how to handle a real, roll-up-the-sleeves job in today's fashion industry. It features a wealth of “insider” perspectives, wisdom from the pros, detailed illustrated procedures, and several “hands-on” exercises for real-world practice.

From the Back Cover

The title for the first edition of this text was "So You Want to Work in the Fashion Business: A Practical Look at Apparel Product Development and Global Manufacturing." This revised and expanded second edition still includes all the broad fashion industry information contained in the first. However, in response to the rapid growth and success of private label apparel, this edition has added details, definitions, and research sources that apply directly to private label product development. Many students are finding exciting and rewarding careers in this explosive new segment.

  • NEW—Why are department stores and discounters increasing their private label lines—I.N.C., Charter Club, Alfani at Macy's, Arizona at J.C. Penney, Real Clothes at Saks Fifth Avenue, Merona at Target?
  • NEW—Why are the private-label-only stores among today's most successful—Gap, Old Navy, Banana Republic, Abercrombie & Fitch, Ann Taylor, Talbot's Club Monaco, Zara?
  • NEW—Where can students find new research sources including dozens of new sites on the Internet?
  • NEW—How are the new, computerized, product development programs such as Gerber's PDM affecting product development careers?

The text outlines the skills that students will need for careers in fashion, provides step-by-step instructions, and structures exercises to help them start to develop these skills.


Inside This Book (Learn More)
First Sentence
The two most important words in the title of this chapter are work and business. Read the first page
Explore More
Concordance
Browse Sample Pages
Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
Search inside this book:

Tag this product

 (What's this?)
Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items.
Your tags: Add your first tag
 

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

What Other Items Do Customers Buy After Viewing This Item?


Customer Reviews

There are no customer reviews yet on Amazon.co.uk.
5 star
4 star
3 star
2 star
1 star
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:  4 reviews
10 of 11 people found the following review helpful
Great Book for Apparel Industry 2 Mar 2004
By Jason - Published on Amazon.com
Format:Paperback
This book is the only book I found so far that has bring me up-to-speed in the apparel industry. It has explain a lot of details of the general business practices within the apparel industry and also give me a direction on how to start my apparel business.
4 of 5 people found the following review helpful
Apparel Product Development (2nd Edition) 7 Sep 2005
By Dinesh R. Lulla - Published on Amazon.com
Format:Paperback
this book is a must for people seeking knowledge in the field of fashion & textile ,help in perparing for the gound realities of the trade ...
1 of 1 people found the following review helpful
Horrificly out of date. 1 Feb 2011
By A. Holmquist - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book is interested and really one of the only of it's kind but it is so sadly out of date that it's hard to get past all of the dated material to get to the facts. It walks you through the apparel manufacturing process from designer to factory to store and everything in between. It's too bad they haven't updated this book because with some tweaking it would be really good.

Customer Discussions

This product's forum
Discussion Replies Latest Post
No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
 

Search Customer Discussions
Search all Amazon discussions
   


Listmania!

Create a Listmania! list

Look for similar items by category


Look for similar items by subject


Feedback


Amazon.co.uk Privacy Statement Amazon.co.uk Delivery Information Amazon.co.uk Returns & Exchanges