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Product Description
How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.
Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.
- Learn about the App Store and how Apple's mobile devices function
- Follow guidelines for vetting and researching app ideas
- Validate your ideas with customers -- and create an app they’ll be passionate about
- Assemble your development team, understand costs, and establish a workable process
- Build your marketing plan while you develop your application
- Test your working app extensively before submitting it to the App Store
- Assess your app's performance and keep potential buyers engaged and enthusiastic
About the Author
Ken Yarmosh is a product strategist focused on building exceptional mobile applications. Before getting into mobile apps, he orchestrated the development of desktop and web applications for products as diverse as the financial accounting system for the United States Courts and the automated search marketing platform for Clickable.
With his startup experience of transforming rough ideas into polished products, Ken uses his technical background and business know-how to tackle and conquer new market innovations. While helping clients with iPad, iPhone, Android, and web apps, Ken's own portfolio includes the perennial bestseller AudioBookShelf. He maintains a blog at http://kenyarmosh.com.
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Customer Reviews
Most Helpful Customer Reviews
3 of 3 people found the following review helpful
Format:Paperback
If you are considering creating an iPad or iPhone apps, you'll want to pick up a copy of App Savvy. Unlike most books on the subject, this book begins with an idea. Then, with just an idea in hand, you start doing some research to see if you have a good solid idea or if you are just going to waste a lot of time and money on a dream of making it big.
Armed with this invaluable information (and already building connections with your future audience), then you can begin the actual production. App Savvy realizes that not everyone with an idea has the ability to create the finished product, so the book also looks at how to create a solid team. This section includes cost estimates which when compared to potential earnings may surprise a lot of people. Expecting to fiddle about for a few weeks and come up with a multimillion dollar product are naïve at best.
Finally, App Savvy takes you through the beta testing, registration, submission, and marketing processes. Each chapter also includes a couple of interviews with successful app developers. There's a lot of great advice here. I love that this book takes you through the process from idea to finished product.
Armed with this invaluable information (and already building connections with your future audience), then you can begin the actual production. App Savvy realizes that not everyone with an idea has the ability to create the finished product, so the book also looks at how to create a solid team. This section includes cost estimates which when compared to potential earnings may surprise a lot of people. Expecting to fiddle about for a few weeks and come up with a multimillion dollar product are naïve at best.
Finally, App Savvy takes you through the beta testing, registration, submission, and marketing processes. Each chapter also includes a couple of interviews with successful app developers. There's a lot of great advice here. I love that this book takes you through the process from idea to finished product.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
21 reviews
7 of 7 people found the following review helpful
Got more out than I expected
10 Jan 2012
Format:Paperback
I initially got this book to satisfy my inner desire and urge to dive into the app store market and I was not disappointed. Even though I haven't done so yet (it's not as easy as it sounds like, I'm sorry fellow programmers), I now understand what it takes to make it happen in the internet.
The book is made for Iphone Apps; however, the author did not stress that fact as much as I expected he would, but he painted a nice picture of everything that involves to have a presence online and to execute, run and maintain a successful app.
It is NOT to code apps, but a MUST if you want to be part of this world wide web craziness and be on top. It's fair game for everyone: it matters little who you are in the real world, online is a different animal.
This well-organized book made me rethink and strategize (i wasn't even thinking about needing a strategy) the development of a website, and everything makes more sense thanks to Ken.
The book is made for Iphone Apps; however, the author did not stress that fact as much as I expected he would, but he painted a nice picture of everything that involves to have a presence online and to execute, run and maintain a successful app.
It is NOT to code apps, but a MUST if you want to be part of this world wide web craziness and be on top. It's fair game for everyone: it matters little who you are in the real world, online is a different animal.
This well-organized book made me rethink and strategize (i wasn't even thinking about needing a strategy) the development of a website, and everything makes more sense thanks to Ken.
7 of 7 people found the following review helpful
The textbook for turning apps into reality
19 Jan 2011
Format:Paperback
Everybody's doing it. They are sitting on that great idea for a next amazing application. The first lesson that Yarmosh empahsises is that your 'app idea must be more than just an idea.' The amazing rate of adoption of iOS-based appliances and the confluence of the effective marketing tool that is the appStore have created a new business model. One that allows for amazing exposure, huge first mover advantage and extremely low barriers to entry. One of the biggest challenges beyond actually creating the application is understanding the labyrinth that is getting it added to the store. Thankfully this book addresses this challenge and provides much much more. This is *the* textbook for iApp development. However, this book is not dealing with iOS coding, but instead with the larger process. It rises above the process of building the application and addresses the entire development process through building to delivery - moving from conceptualisation to realisation.
Yarmosh starts from basic business principles and quickly moves into the specificities that make the iApp business proposition a special beast. This book is directed at both entrepreneur and developer alike, and provides a comprehensive survey of the . Additionally, the content of this book provides an intriguing look at the mechanics that guide the business proposition that is the app Store and creates a bit of a case study source in itself. The inclusion of interviews/case studies with successful developers that rounds out an extremely valuable read.
Yarmosh starts from basic business principles and quickly moves into the specificities that make the iApp business proposition a special beast. This book is directed at both entrepreneur and developer alike, and provides a comprehensive survey of the . Additionally, the content of this book provides an intriguing look at the mechanics that guide the business proposition that is the app Store and creates a bit of a case study source in itself. The inclusion of interviews/case studies with successful developers that rounds out an extremely valuable read.
10 of 12 people found the following review helpful
Concise and practical guide for launching iOS apps
16 Oct 2010
Format:Paperback
I met Ken at ProductCamp DC and had the privilege to get an advanced copy of his book "App Savvy," published by O'Reilly. Ken is not only a great speaker in the mobile apps arena, he also did an excellent job writing about his "been there - done that" experience as an iOS product manager on some of his successful apps. This book is a concise, practical, step-by-step guide for anyone starting with Apple's iOS platform. It includes a wealth of useful information and tips ranging from product strategy (e.g. Blue Ocean), customer development, product launch, social media marketing, the iOS development/submission process, and post-launch support. On top of that, at the end of each chapter he included interviews with some of popular iOS developers/entrepreneurs (e.g. Mobclix, Smule) - lots of valuable lessons learned from the iOS community. Great read--highly recommended.
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