- Hardcover: 242 pages
- Publisher: John Wiley & Sons; 1st Edition edition (1 May 1994)
- Language English
- ISBN-10: 0253318513
- ISBN-13: 978-0253318510
- Product Dimensions: 23.1 x 15.5 x 2 cm
- Average Customer Review: 3.0 out of 5 stars See all reviews (1 customer review)
- Amazon Bestsellers Rank: 1,287,763 in Books (See Top 100 in Books)
- See Complete Table of Contents
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More About the Author
Product Description
Product Description
I would like to dedicate the book to those critics whom I have so summarily defined as apocalyptics. Without their unjust, biased, neurotic, desperate censure, I would never have elaborated three quarters of the ideas that I want to share here; without them, perhaps none of us would have realized that the question of mass culture is one in which we are all deeply involved. It is a sign of contradiction in our civilization. - Umberto Eco. This is a witty and erudite collection of Umberto Eco's essays on mass culture from the 1960s through the 1980s, including major pieces never before published in English. The discussion is framed by opposing characterizations of current intellectuals as either apocalyptic (or opposed to all mass culture) or integrated intellectuals (who are so much a part of mass culture as to be unaware of serving it). Organized into four main parts - "Mass Culture: Apocalypse Postponed," "Mass Media and the Limits of Communication," "The Rise and Fall of Countercultures," and "In Search of Italian Genius" - Eco's essays look at a variety of topics and cultural productions, including the world of Charlie Brown, distinctions between highbrow and lowbrow, the future of literacy, Chinese comic strips, whether countercultures exist, Fellini's "Ginger and Fred", and the Italian genius industry.
About the Author
Umberto Eco was born in Alessandria in 1932 and has been Professor of Semiotics at the University of Bologna since 1975 and President of the International Centre for Semiotic and Cognitive Studies since 1988. His books include ‘The Name of the Rose’ (1980) and Foucault’s Pendulum’ (1988). His most recent works include ‘Semiotics and the Philosophy of Language’ (1984), ‘The Limits of Interpretation’ (1990), ‘Apocalyspe Postponed’ (1994) and ‘The Island of the Day Before’ (1995).
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Customer Reviews
Most Helpful Customer Reviews
0 of 3 people found the following review helpful
Format:Hardcover
Obviamente no es un libro para cualquier gente de un humor cualquiera. Sin embargo tampoco es totalmente diseñado para un intelectual consumado. El libro viene a ser una nueva muestra del enorme talento y conocimientos de Eco. Amé el analisis que hace sobre el "comic" y sobre el mito de Superman. Leer a este intelectual me ha motivado a estudiar a traves de la lectura, me ha dado herramientas y me he vuelto mas critico.
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
2 reviews
4 of 6 people found the following review helpful
Dificil al principio pero excelente al final.
30 Dec 1998
Format:Hardcover
Obviamente no es un libro para cualquier gente de un humor cualquiera. Sin embargo tampoco es totalmente diseñado para un intelectual consumado. El libro viene a ser una nueva muestra del enorme talento y conocimientos de Eco. Amé el analisis que hace sobre el "comic" y sobre el mito de Superman. Leer a este intelectual me ha motivado a estudiar a traves de la lectura, me ha dado herramientas y me he vuelto mas critico.
1 of 4 people found the following review helpful
A little to Italian for this American reader.
29 Dec 2000
Format:Paperback
I actually read this book quite some time ago but remember being ,for the most part, lost by references to details that were maybe too 'detailed'. I do believe Eco is brilliant but many of the references in the book were to ideas or concepts native to Italy and times before I was alive.
My distaste could be because after _Focault's Pendulum_ I expected so much.
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