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Anyone Can Do It: Building Coffee Republic From Our Kitchen Table: 57 Real-life laws on entrepreneurship [Mass Market Paperback]

Sahar Hashemi , Bobby Hashemi
4.1 out of 5 stars  See all reviews (30 customer reviews)

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Mass Market Paperback, 19 Dec 2003 -- Trade-In Store
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Anyone Can Do It: Building Coffee Republic from Our Kitchen Table - 57 Real Life Laws on Entrepreneurship Anyone Can Do It: Building Coffee Republic from Our Kitchen Table - 57 Real Life Laws on Entrepreneurship 4.1 out of 5 stars (30)
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Book Description

19 Dec 2003
Anyone Can Do It chronicles the start and evolution of a successful business dream. Beginning with the Hashemi siblings′ first conversations (when the seed of the idea was planted) it follows the progress of Coffee Republic from business plan to the present day. Coffee Republic is now worth around £50m with 90 outlets around the UK.

This is a start–up business book for real people. Sahar and Bobby take the reader step by step through every aspect of starting and growing a business from asking ′why?′ and writing the plan to hiring staff and letting go. The book is illustrated throughout with inspirational anecdotes from their own experience. It is a very personal story of dreaming, acting and succeeding offering a myriad of lessons for aspiring entrepreneurs and blowing apart the myth that only ′special′ people start successful businesses.

Product details

  • Mass Market Paperback: 218 pages
  • Publisher: Capstone; 2nd Revised edition edition (19 Dec 2003)
  • Language: English
  • ISBN-10: 1841125792
  • ISBN-13: 978-1841125794
  • Product Dimensions: 1.9 x 12.7 x 19 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (30 customer reviews)
  • Amazon Bestsellers Rank: 166,513 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Product Description


“…This is an engaging read, as well as a useful guide to starting a business...” (Financial Times, 10 February 04)

"entrepreneur′s bible" (Eve, March 2006)

“…This is an engaging read, as well as a useful guide to starting a business...” (Financial Times, 10 February 04)

"entrepreneur′s bible" (Eve, March 2006)

From the Inside Flap

Thinking about starting the business of your dreams? So what′s holding you back? Is it the fear of the unknown? If you are even contemplating starting a business of your own, perhaps you feel ′stuck′ where you are now? But even being ′stuck′ can seem better than facing that fear. That fear of the unknown, of leaving that comfort zone. Entrepreneurship is like an uncharted ocean. But ask yourself this question: Do you have the will and determination to leave dry land and navigate the choppy and sometimes daunting waters that lie before you?

If so, then Anyone Can Do It can help you tackle some of those fears, to answer some of the elusive questions about what an entrepreneur must face when making the decision to go for (what can sometimes seem like) that unattainable dream. Authors Sahar and Bobby Hashemi are the dynamic brother and sister team who started one of the most recognizable and high–profile brands in the United Kingdom today – Coffee Republic.

Sahar and Bobby had to leave their comfort zones too, leaving secure jobs to take the plunge. But this is not a business memoir nor mere corporate history. This is a personal story about two ordinary people who ′did it′, and who got it right. Anyone Can Do It is an inspirational book that chronicles the start and evolution of a genuine success story. Sahar and Bobby take you through their first conversations (when the seed of the idea was planted), to writing the business plan, finding a name, raising money, opening the first store, taking the company public and to the present day when Coffee Republic turns over millions, employs thousands of individuals and has over 100 outlets around the United Kingdom.

Anyone Can Do It offers a myriad of lessons for aspiring entrepreneurs and blows apart the myth that only ′special′ people start successful businesses. It′s written in an informal style and packed with tips, advice and quotes. Throughout the text are copies of original business plans, early brainstorms and the cruel and duly ignored bank rejection letters.

Sahar and Bobby take the reader step by step through every aspect of starting a business. The process for them wasn′t always easy but one thing is for sure, it was the most rewarding journey either of them has taken. --This text refers to an out of print or unavailable edition of this title.

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Customer Reviews

Most Helpful Customer Reviews
23 of 24 people found the following review helpful
5.0 out of 5 stars Right on the Money ... 1 Jun 2006
Format:Mass Market Paperback
I've read a number of books on how to start a business.

The only criticism of this book that I will accept is that it is sketchy on details, and you may have to supplement it with a more specialised book on starting a small business.

However I think this was also a strength of the book. Instead of drowning you in details, they get to the point really quickly, and describe the key things that you need to do. I also kept finding myself thinking that the points they were making were right on the money.

I reject the critcism that they come from such a priviledged background, that success was assured. I think that this is missing the whole point of the book. Whatever your starting circumstances are, you can follow these steps and establish a business. It may happen quicker if you have a lot of money already, and you may not have to juggle a day job at the same time.

However if you really want to do it, you can, whatever you started with. There are plenty of examples of people who've done this from all sorts of backgrounds.

So the real issue with this book is whether the information in it is likely to help you start up your own business.

I think this book definitely achieves that.

The approach they give you is spot on. Even better than that, is how they demystify some of the steps, and encourage anybody to have a go at it. Most of it isn't rocket science. Some of the steps may require some technical assistance, but they make it clear that a lot of that assistance can be obtained for free, if you are proactive enough to go and look at what's available.

I found this book useful and inspiring, and not just as a good read. It's a genuine guide to what you need to do to start a business.
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24 of 26 people found the following review helpful
Format:Mass Market Paperback
First things first -- there is a lot of very good advice in this book; it's engagingly written and easily absorbed.
But it is hardly fair for the Hashemis to regard themselves as just like "anyone" or even as "normal". Not everybody's father gives them 10000 to play with to teach them about investment (and writes off the loss without a qualm) and not everyone does a quick review and finds all their friends are investment bankers or top-flight lawyers (with the resulting contacts). Hardly the ordinary man or woman's experience. Taking a risk when you are young, single and aren't going to wreck your whole life by a mistake you can pick yourself up from is a different kettle of fish from when you are mortgaged, with a home and family to support. The Hashemis do inhabit a different world from the majority of their likely readers.
But that's a criticism more of the impression given by the choice of title than of the book itself. Even after aiming off for the self-confidence brought about by the silver spoon/over-achieving background, you still have a very good book with lots of good advice But as an antidote to the Pollyanna tone of the Hashemis, temper your decision by reading boo.hoo by Ernst Malmsten as well.
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4 of 4 people found the following review helpful
4.0 out of 5 stars Inspirational 5 Feb 2007
Format:Mass Market Paperback
This is a great read, well written, and highly inspirational. Proves that sucessful business ideas can come from the simplest of conversations. Real insight into the basics of business finance, and general start up issues.
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4 of 4 people found the following review helpful
5.0 out of 5 stars An excellent motivator 7 Nov 2005
By A Customer
Format:Mass Market Paperback
An excellent read for anyone who is looking to start a business. It shows you that the obstacles that might put you off, are certainly conquerable. Very importantly stresses correct steps required to get your business idea off the ground. This is by no means an advanced business reference, but I found that its the best place to start and allows you to develop your thoughts. Its all from personal experiences and not a text book, so if they could do it so could you!!
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9 of 10 people found the following review helpful
5.0 out of 5 stars Didn't like coffee before 9 Feb 2004
By A Customer
Format:Mass Market Paperback
No seriously I didn't like coffe before reading this quite superb inspirational journal of how the Hasemi's lauiched their Coffee Republic. They make coffee sound so convincing, so real, so lushious that I'm drinking lots now and I never liked it before. They fire you up with their infectious enthusiasm. Good book. Add it to your start-your-own-business collection along with Ros Jay's The White Ladder Diaries, Caspian Woods' From Acorns - ... How to Build Your Brilliant Business From Scratch and the simply brilliant The Beermat Entrepreneur: What You Really Need to Know to Turn a Good Idea into a Great Business by Mike Southon, Chris West.
Yep, these four are the best. They are helping me grow my business very successfully. Thank you.
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9 of 10 people found the following review helpful
4.0 out of 5 stars shows the spirit of entrepreneurship well 28 Mar 2003
Ok, so there are a few times when they used very high and well placed friends to get help or make big business breakthroughs but on the whole the book is a great read and a shining example of honest, down to earth entrepreneurial spirit.
From getting the recipe for their shakes off the web, to personally sticking labels onto their polystyrene cups (in the early days) this book shows what it takes and how you have to get your hands dirty, living and breathing your business. It promotes thinking out of the box and importantly demystifies what it takes to start your own business on the whole. It shows anyone can follow their dream.
Fascinating read, worth every penny!
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15 of 17 people found the following review helpful
5.0 out of 5 stars Entertaining and Inspirational 30 May 2006
Format:Mass Market Paperback|Verified Purchase
This is two books blended into one [just like coffee] - one, the human story of building coffee republic, the soul searching of Sahar and Bobby after their father's death, the journey, the obstacles and goof-ups and all; the other, more like a business book, with 57 laws, advise and sample business plans etc. From the structure, it seemed that the authors wanted to make it the latter - a business advise book. I have, however, given a 5-star to the former, the human story.

Dont read it if you are just looking for how to start a business handbook. There are those free guides from Business Link which will do better. Not only that - once you read this book, you may start feeling that you got to be incredibly lucky and well-placed [read the comments about going without an income for two years in other reviews] to become an entrepreneur. That's not the morale of this story here, at all.

But if you are looking for a real story how people build a business, you will find it right here. All in the package - starting with the motivation [Father's death and introspection in this case], the idea [Not a new microchip, but something they noticed and enjoyed in US], the development [Sahar moving around with a camera in New York, the business plan, the failures] and the actual process of business [getting a site, a loan, suppliers, employees and customers, complete with goof-ups and strokes of luck].

The best bit of the book? You will have to wait till the end. No, I am not trying to give out the plot - but I am sure you will discover why this real, humane story of entrepreneurship deserved a 5-star.
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Most Recent Customer Reviews
5.0 out of 5 stars Read the book, but ignore the title - Sahar and Bobby are by no means...
This book from 2002/03 was (then) one of the leading originals in the (now) almost saturated 'you can do it too' entrepreneurial genre. Read more
Published 7 months ago by Michael Livingstone
5.0 out of 5 stars Great advice
This book holds great advice for setting up a coffee shop. I am sure it will proove invaluable in my quest to become a coffee shop owner.
Published 9 months ago by Felicity
4.0 out of 5 stars Good book
It tells the story about how Coffee Republic was started from a small idea. It has lots of tips for the up and coming business magnet to be
Published 10 months ago by Mr. R. Meader
2.0 out of 5 stars Well done us
I gave up with this book early. It seemed to be just self-congratulation about how well they had done and how clever they were. Passionate about the product etc yawn... Read more
Published on 21 Mar 2011 by Peers Carter
2.0 out of 5 stars Not the book I was hoping for
I bought this book because I was interested in the story of Coffee Republic, not because I wanted to be instructed on how to be an entrepreneur. Read more
Published on 7 Nov 2009 by Sulkyblue
5.0 out of 5 stars Great story and thoroughly enjoyable book
I thoroughly enjoyed this book and would highly recommend to those interested in starting their own business.

The various stages of building a business, i.e. Read more
Published on 19 Aug 2009 by Niranjan Waghmare
5.0 out of 5 stars Fantastic read
great read - very motivational, easy to read, a truly inspirational story. Could not put the book down. Would recommend to all.
Published on 8 Feb 2009 by M. Woodhams
5.0 out of 5 stars Smell the coffee...
Written in an easy relaxing and almost conversational style this book was an exhilarating and inspiring read. Read more
Published on 18 Jun 2008 by Amazon Customer
4.0 out of 5 stars Enjoyable but not detailed enough
I found this book to be a great story, and certainly an interesting insight into the beginnings of a household brand. Read more
Published on 16 May 2008 by Rob Bell
5.0 out of 5 stars Inspiring, informative & just flippin' fantastic...
I'm just in the process of setting up my own shop; it's been a harrowing process and I've found that hearing the experiences of other people has kept me going and brought back my... Read more
Published on 24 Oct 2007 by me, neeny.
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