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Anyone Can Do It - Building Coffee Republic From Our Kitchen Table: 57 Real-life laws on entrepreneurship Paperback – 17 Dec 2002


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Product details

  • Paperback: 224 pages
  • Publisher: Capstone (17 Dec 2002)
  • Language: English
  • ISBN-10: 1841122041
  • ISBN-13: 978-1841122045
  • Product Dimensions: 15.4 x 1.8 x 23.4 cm
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (33 customer reviews)
  • Amazon Bestsellers Rank: 1,434,587 in Books (See Top 100 in Books)
  • See Complete Table of Contents

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Review

"...a business book charting her experiences from the kitchen table to the boardroom table..." (The Financial Times, 21 August 2002) 

"…More interesting, however, are the parts of the book that detail the start–up of Coffee Republic and the tough decisions its founders had to make to ensure its transformation into a national brand…" (Business a.m., 2 December 2002)

"…it will interest anyone who has a "great idea"…not interested in running a business…will still provide a fascinating account of a success story…" (Evening Standard, 27 January 2003

"…a usable tool as well as a motivational read…offers a myriad of lessons for aspiring entrepreneurs…" (South Wales Evening Post, 27 January 2003)

"…the book is written very simply in a conversational style. There’s plenty of insider information for the novice …" (Business Eye (Northern Ireland), February 2003)

"…Budding entrepreneurs will be fascinated, and pick up valuable practical advice along the way…" (Mail on Sunday, 9 March 2003)

"? 8230;Hashemi has stepped down from the company, written an inspirational book – Anyone Can Do It – and spreads the word as a corporate speaker…" (Daily Mail, 31 March 2003)

"…if you want to start your own business, this is the book you need. It’s full of useful information…" (Business Life, April 2003)

"…if you are thinking of starting you won business, read this book…a fascinating read…" (Edge, April 2003)

‘a fun and entertaining book, a start–up book for real people’ (Atlanta, November 2002)

"…but as this super book continues, it is quite clear that Booby and Sahar truly did start from the Kitchen…" (Boughton’s Coffee House, April 2003)

"…the definitive guide on how to set up a business…" (The Guardian (Jobs & Money), 23 August 2003)

"...a business book charting her experiences from the kitchen table to the boardroom table..." (The Financial Times, 21 August 2002) 

"…More interesting, however, are the parts of the book that detail the start–up of Coffee Republic and the tough decisions its founders had to make to ensure its transformation into a national brand…" (Business a.m., 2 December 2002)

"…it will interest anyone who has a "great idea"…not interested in running a business…will still provide a fascinating account of a success story…" (Evening Standard, 27 January 2003

"…a usable tool as well as a motivational read…offers a myriad of lessons for aspiring entrepreneurs…" (South Wales Evening Post, 27 January 2003)

"…an inspirational book…a usable tool as well as a motivational read…an informal style…packed with tips, advice and quotes…" (Llanelli Star, 30 January 2003)

"…this combination of advice and anecdote works well…Essential reading for any budding Richard Bransons, or geeks like me…" (Man ageme nt Today, 3 February 2003)

"…the book is written very simply in a conversational style. There’s plenty of insider information for the novice …" (Business Eye (Northern Ireland), February 2003)

"…Budding entrepreneurs will be fascinated, and pick up valuable practical advice along the way…" (Mail on Sunday, 9 March 2003)

"…Hashemi has stepped down from the company, written an inspirational book – Anyone Can Do It – and spreads the word as a corporate speaker…" (Daily Mail, 31 March 2003)

"…if you want to start your own business, this is the book you need. It’s full of useful information…" (Business Life, April 2003)

"…if you are thinking of starting you won business, read this book…a fascinating read…" (Edge, April 2003)

‘a fun and entertaining book, a start–up book for real people’ (Atlanta, November 2002)

"…but as this super book continues, it is quite clear that Booby and Sahar truly did start from the Kitchen…" (Boughton’s Coffee House, April 2003)

"…the definitive guide on how to set up a business…" (The Guardian (Jobs & Money), 23 August 2003)

From the Inside Flap

Thinking about starting the business of your dreams? So what′s holding you back? Is it the fear of the unknown? If you are even contemplating starting a business of your own, perhaps you feel ′stuck′ where you are now? But even being ′stuck′ can seem better than facing that fear. That fear of the unknown, of leaving that comfort zone. Entrepreneurship is like an uncharted ocean. But ask yourself this question: Do you have the will and determination to leave dry land and navigate the choppy and sometimes daunting waters that lie before you?

If so, then Anyone Can Do It can help you tackle some of those fears, to answer some of the elusive questions about what an entrepreneur must face when making the decision to go for (what can sometimes seem like) that unattainable dream. Authors Sahar and Bobby Hashemi are the dynamic brother and sister team who started one of the most recognizable and high–profile brands in the United Kingdom today – Coffee Republic.

Sahar and Bobby had to leave their comfort zones too, leaving secure jobs to take the plunge. But this is not a business memoir nor mere corporate history. This is a personal story about two ordinary people who ′did it′, and who got it right. Anyone Can Do It is an inspirational book that chronicles the start and evolution of a genuine success story. Sahar and Bobby take you through their first conversations (when the seed of the idea was planted), to writing the business plan, finding a name, raising money, opening the first store, taking the company public and to the present day when Coffee Republic turns over millions, employs thousands of individuals and has over 100 outlets around the United Kingdom.

Anyone Can Do It offers a myriad of lessons for aspiring entrepreneurs and blows apart the myth that only ′special′ people start successful businesses. It′s written in an informal style and packed with tips, advice and quotes. Throughout the text are copies of original business plans, early brainstorms and the cruel and duly ignored bank rejection letters.

Sahar and Bobby take the reader step by step through every aspect of starting a business. The process for them wasn′t always easy but one thing is for sure, it was the most rewarding journey either of them has taken.

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Customer Reviews

4.1 out of 5 stars

Most Helpful Customer Reviews

23 of 24 people found the following review helpful By Emile AULD on 1 Jun 2006
Format: Mass Market Paperback
I've read a number of books on how to start a business.

The only criticism of this book that I will accept is that it is sketchy on details, and you may have to supplement it with a more specialised book on starting a small business.

However I think this was also a strength of the book. Instead of drowning you in details, they get to the point really quickly, and describe the key things that you need to do. I also kept finding myself thinking that the points they were making were right on the money.

I reject the critcism that they come from such a priviledged background, that success was assured. I think that this is missing the whole point of the book. Whatever your starting circumstances are, you can follow these steps and establish a business. It may happen quicker if you have a lot of money already, and you may not have to juggle a day job at the same time.

However if you really want to do it, you can, whatever you started with. There are plenty of examples of people who've done this from all sorts of backgrounds.

So the real issue with this book is whether the information in it is likely to help you start up your own business.

I think this book definitely achieves that.

The approach they give you is spot on. Even better than that, is how they demystify some of the steps, and encourage anybody to have a go at it. Most of it isn't rocket science. Some of the steps may require some technical assistance, but they make it clear that a lot of that assistance can be obtained for free, if you are proactive enough to go and look at what's available.

I found this book useful and inspiring, and not just as a good read. It's a genuine guide to what you need to do to start a business.
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24 of 26 people found the following review helpful By Barton Keyes on 26 Feb 2004
Format: Mass Market Paperback
First things first -- there is a lot of very good advice in this book; it's engagingly written and easily absorbed.
But it is hardly fair for the Hashemis to regard themselves as just like "anyone" or even as "normal". Not everybody's father gives them £10000 to play with to teach them about investment (and writes off the loss without a qualm) and not everyone does a quick review and finds all their friends are investment bankers or top-flight lawyers (with the resulting contacts). Hardly the ordinary man or woman's experience. Taking a risk when you are young, single and aren't going to wreck your whole life by a mistake you can pick yourself up from is a different kettle of fish from when you are mortgaged, with a home and family to support. The Hashemis do inhabit a different world from the majority of their likely readers.
But that's a criticism more of the impression given by the choice of title than of the book itself. Even after aiming off for the self-confidence brought about by the silver spoon/over-achieving background, you still have a very good book with lots of good advice But as an antidote to the Pollyanna tone of the Hashemis, temper your decision by reading boo.hoo by Ernst Malmsten as well.
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4 of 4 people found the following review helpful By A Customer on 7 Nov 2005
Format: Mass Market Paperback
An excellent read for anyone who is looking to start a business. It shows you that the obstacles that might put you off, are certainly conquerable. Very importantly stresses correct steps required to get your business idea off the ground. This is by no means an advanced business reference, but I found that its the best place to start and allows you to develop your thoughts. Its all from personal experiences and not a text book, so if they could do it so could you!!
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4 of 4 people found the following review helpful By M. Andrews on 5 Feb 2007
Format: Mass Market Paperback
This is a great read, well written, and highly inspirational. Proves that sucessful business ideas can come from the simplest of conversations. Real insight into the basics of business finance, and general start up issues.
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15 of 17 people found the following review helpful By Supriyo Chaudhuri on 30 May 2006
Format: Mass Market Paperback Verified Purchase
This is two books blended into one [just like coffee] - one, the human story of building coffee republic, the soul searching of Sahar and Bobby after their father's death, the journey, the obstacles and goof-ups and all; the other, more like a business book, with 57 laws, advise and sample business plans etc. From the structure, it seemed that the authors wanted to make it the latter - a business advise book. I have, however, given a 5-star to the former, the human story.

Dont read it if you are just looking for how to start a business handbook. There are those free guides from Business Link which will do better. Not only that - once you read this book, you may start feeling that you got to be incredibly lucky and well-placed [read the comments about going without an income for two years in other reviews] to become an entrepreneur. That's not the morale of this story here, at all.

But if you are looking for a real story how people build a business, you will find it right here. All in the package - starting with the motivation [Father's death and introspection in this case], the idea [Not a new microchip, but something they noticed and enjoyed in US], the development [Sahar moving around with a camera in New York, the business plan, the failures] and the actual process of business [getting a site, a loan, suppliers, employees and customers, complete with goof-ups and strokes of luck].

The best bit of the book? You will have to wait till the end. No, I am not trying to give out the plot - but I am sure you will discover why this real, humane story of entrepreneurship deserved a 5-star.
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