Antony Mayfield

Antony is Senior Vice President of Social Media at iCrossing, a digital agency. He provides leadership for the company's services and innovation efforts related to the social web. Joining n 2006, he founded its content and social media teams, working with clients such as Coca-Cola, Toyota and Marks and Spencer.

He has written three e-books about media, marketing and the web (http://bit.ly/1H4Fz7), including the hugely popular What is Social Media?, which is recommended reading on e-business courses at top business schools, as well as journalism and marketing courses around the world, and has been translated into Chinese.