Annual Edition: Marketing (Annual Editions: Marketing) [Paperback]

John E. Richardson (Author)

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Annual Editions: Marketing 04/05

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Product details

Paperback
Publisher: McGraw-Hill Inc.,US; 25th edition edition (1 Jan 2003)
Language English
ISBN-10: 0072838213
ISBN-13: 978-0072838213
Product Dimensions: 28 x 20.4 x 1.3 cm
Amazon Bestsellers Rank: 5,570,340 in Books (See Top 100 in Books)

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Product Description

The articles selected for this reader address marketing theory and application in a wide range of industries. In addition, they reveal how several firms interpret and utilize marketing principles in their daily operations and corporate planning.

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1 of 1 people found the following review helpful:

5.0 out of 5 stars Very Valuable, 19 Jun 2003

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This review is from: Annual Edition: Marketing (Annual Editions: Marketing) (Paperback)

A professor of mine required this text for class, and I loved it! It is simply a collection of articles published throughout the year on the subject of marketing. These are topics and views that you don't see in any marketing textbook! I plan on buying every new addition even though I have graduated because they are so relecant and it will certainly impress collegues when you can reference articles from such various publications.

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