This was a fine opportunity to re-release on vinyl (and CD with the 2nd version added) the original 45.
Instead, it retailed at an high price, the wrong version was used, (doh!, or was it done deliberately for publicity?), and the whole thing turned into an ugly ebay spending spree where those with the deepest pockets and the most time on their hands got to have something that others couldn't get hold of.
Why didn't Apple just put out the right version, a faithful replica (Made in the EU!!!!!), pressed enough copies for everyone to enjoy (just like in 1962 and 1982), and charged a reasonable price like £2.99?
If they had done all that, they'd almost certainly (for what it's worth in 2013) have had a No.1 single on their hands.
So far this sorry release, along with the pointless various artists' re-recording of the 'Please Please Me' LP, has been the sole extent of Apple's 50th Anniversary policy.
NOW was the time to get definitive Mono/Stereo versions of the albums in the shops and online but, erm, nothing.
Oh dear, if they knew what they were doing they'd be dangerous.