This book is perfect for the really new baby. The images are simple and designed to capture the eye of a baby who is only beginning to be able to focus. I was amazed to see how it fascinated my son from the time when we counted his age in mere days or weeks, certainly well before he reached his first month. As he got a little bigger this was the first book he began to turn pages on, entranced by the way he could reveal another picture. Of course, by the time they are 5 or 6 months old its only real interest lies in its "chewability", but for those first few months of life this is a perfect gift.