As a whole food consumer, though not a vegan, this small, informative book has me reconsidering my diet. While I do occassionally enjoy organic dairy products and free range meat, I sometimes feel guilty in doing so. Frankly, I was startled to learn about the vast plethora of obscure ingredients in our food, cosmetics, and pharmaceuticals derived from animals. The E.G. Smith Collective has really done an outstanding job collecting all this data. That said, I was a little dismayed that a few of their vegan alternatives were less than eco-friendly. For example, beeswax candles are certainly much healthier for the planet than petroleum candles! (Furthermore, having never been a beekeeper, I really don't understand how extracting beeswax from a honeycomb actually injures the bees. I would also question the idea that eating royal jelly, bee pollen and honey is honestly bad for you given their importance in natural medicine). In addition to suggesting a lot of questionable synthetic alternatives to animal ingredients, they also recommend a lot of soybean products. Personally, I love tofu, soy milk, and tofu ice cream, but I'm also aware of what Vandana Shiva refers to as "soy imperialism." Unfortunately, the authors of this book never discuss the ecological danger of biotechnology. While health food is expensive and brings up lots of complicated class issues, I would really encourage consumers (if you can) to only buy organically grown, non-GMO soy products. I would also suggest you eat other high protein veggie foods as well to diversify both your diet and the heath food industry. Whether I eventually eliminate animal ingredients entirely from my diet, I'm still not sure. However, I am extremely grateful for this excellent vegan resource for opening my eyes to the pervasiveness of animal cruelity in our economic system and challenging both my anthropocentric attitude towards animals and my position on food politics.