- Paperback: 400 pages
- Publisher: Prentice Hall; 1 edition (20 Aug 1997)
- Language English
- ISBN-10: 0321001982
- ISBN-13: 978-0321001986
- Product Dimensions: 23.2 x 18.8 x 2.1 cm
- Amazon Bestsellers Rank: 683,243 in Books (See Top 100 in Books)
- See Complete Table of Contents
| ||||||||||||
Did you know you can trade in your old books for an Amazon.co.uk Gift Card to spend on the things you want? Visit the Amazon.co.uk Trade-In Store for more details. |
Product details |
More About the Author
Product Description
Product Description
Analysis for Strategic Marketing is the first book in the market that takes the questions relevant to strategic marketing planning and describes precisely how to conduct the research and analyses needed to answer them. Rao and Steckel offer you this paperback book as a versatile tool to be used as a main text or supplement in your Senior undergraduate or MBA level advanced Marketing Research or Strategic Marketing courses.
Tag this product(What's this?)Think of a tag as a keyword or label you consider is strongly related to this product.
Tags will help all customers organise and find favourite items. |
Sell a Digital Version of This Book in the Kindle Store
If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store.
Learn more
Customer Reviews
|
There are no customer reviews yet on Amazon U.K.
|
||||||||||||||||||||
|
Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:
3.7 out of 5 stars (3 customer reviews)
5.0 out of 5 stars
Excelente producto, 13 July 2009
By Fredy Jimenez - Published on Amazon.com
This review is from: Analysis for Strategic Marketing (Paperback)
El material recibido llegó en el tiempo estipulado y en perfectas condiciones.
Gracias.
12 of 22 people found the following review helpful:
5.0 out of 5 stars
Support materials are minimal, 15 Jun 1998
By A Customer - Published on Amazon.com
This review is from: Analysis for Strategic Marketing (Paperback)
...Support for this text runs from minimal to nonexistent. There is NO data disk. The instructor's manual for this text is only 90 pages long, and half of that is syllabi for courses taught by Rao and Steckel, which you probably will not find helpful. Do NOT adopt this book as the main text for a class.
0 of 6 people found the following review helpful:
1.0 out of 5 stars
Did not receive this book, 18 Sep 2005
By solarise - Published on Amazon.com
This review is from: Analysis for Strategic Marketing (Paperback)
I waited a month for this book, sent emails regarding my order, and heard nothing back. I have filed a claim against this seller through Amazon.
Listmania!
Look for similar items by category
Look for similar items by subject
Feedback
- Would you like to update product info or give feedback on images?
- I am the Author, and I want to comment on my book.
- I am the Publisher, and I want to comment on this book.
