As an MBA student majoring in finance, I've found that in finance perhaps more than any other field there is a gross inability by authors, even well-known authors, to relate the subject matter in a way that provides the reader with an intuitive understanding of the material's relevance, importance, and utility. With many if not most finance texts / classes, the readers / students often walk away with a head full of ratios and other quant-type knowledge with no real understanding of the implications or even when and under what circumstances to employ the information they have learned.
Of all the finance books I've read or perused, only two authors seem to be able to relate finance in an intuitive manner, Robert C. Higgins being one of them (and Frank Fabozzi being the other). This text in particular is amazing. It is an "introductory" level text, yet it covers the subject matter with sufficient depth. It seemed like on every page I experienced an epiphany of what my finance professors tried to teach the class but without much success. It is amazing how the author's masterful presentation includes so many concepts in such pellucid terms. I learned the materials in this book in several different graduate level finance classes, yet Robert C. Higgins manages to meld them together in a single text, cover each topic adequately, and convey a clear understanding of the materials.
I simply cannot recommend this book highly enough.