Analog In, Digital Out: Brendan Dawes on Interaction Design
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More About the Author
Product Description
Review
Brendan's book offers a deeply personal, approachable and honest
account of his creative process and how he comes up with great ideas
and designs for interactive experiences. This book is a true joy to
read that's infused with clever visual punctuation to every page and
story. Destined to become a classic design tome that will help
readers tap into their own processes and creativity.
Lynda Weinman
Founder - Flashforward Conference and lynda.com
It reminded me very much of the approach we took at Antirom. It’s really about playing with these new forms, technologies and cultures and trying to discern some interesting features about them and the underlying language. Any interaction designer, all students and pretty much anyone else involved in coming up with ideas for a living should have a copy.
Andy Polaine, co-founder Antirom
Product Description
Creativity is an innate human impulse, many people believe, something we’re born with but too often “grow out of” as adult lives make more and more demands. Fortunately for us, the creative drive continues to run strong in legendary designer Brendan Dawes. Habitually alert to the happy accident, and possessed of highly eclectic interests and a quirky wit, he has happened into his perfect career. Around this habit–call it a philosophy–of asking, “Why does this have to be this way? What if . . .,” Dawes has built magneticNorth, an acclaimed Web and interaction design practice, based in Manchester, U.K. In this unique book, Dawes invites readers inside a series of his personal projects to get a view of his process--his creative seeing, making, and playing. He encourages designers to look beyond the normal tools of their trade to find inspiration in the most unlikely of places: tubs of children’s clay, anonymous notes, household plumbing fixtures, jazz music, snow globes, fast-food take-out bags, airport departure gates, and more. Brilliant, original, and always grounded in the needs of users, Dawes shares both the techniques he has created and the key lessons he has learned in design: why comfort is the enemy of creativity; how mistakes can be celebrated instead of feared, and how to strip design to its purest and most powerful forms. Known worldwide for his entertaining and inspirational presentations, Dawes now brings profound insights to a book that is certain to become a classic inspiration for designers of every type. Brendan Dawes is Creative Director of the interactive design group magneticNorth, based in Manchester, UK. His clients include the Walt Disney Co., the BBC, Kellogg’s, and Coca-Cola. Dawes’ work has been featured in numerous journals, including idN, Creative Review, MacUser, Computer Arts, Create, The Guardian, and Communications Arts. He was also featured in New Masters of Flash and other books, and is the author of Flash ActionScript for Designers: Dra,g Slide, Fade. Dawes spends much of the year speaking at conferences around the world, including the HOW Design Conference and Flashforward .
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Customer Reviews
Most Helpful Customer Reviews
Format:Paperback
I read this in one sitting and it very much resonates with my own 12 years of working in interaction design. Dawes is a kind of Jamie Oliver of interaction design and he wittily and insightfully describes his process of just getting stuck in and trying things out by pulling apart gadgets and code, connecting different things together and seeing what results. It's a great example of a playful, experimental process and is wonderfully unpretentious, which can often be a problem in design books. Anyone involved in interaction design should grab a copy and certainly all art, design or interaction students read it - but I think it has great value for anyone who has to come up with ideas for a living.
Format:Paperback
I read Analogue In Digital Out from cover to cover, it's a top read and visually exciting and fun. It's funny, informative, interesting and exudes the passion Brendan Dawes has for creativity and doing things differently. In Brendan's case doing it differently is better for him and definitely better for us. He dares to be different, he dares to question "Why does it always have to be like this and be the same?" Read the book, it'll explain it in a way that everyone can learn from and appreciate why being different is a good and exciting thing. Everyone who reads AIDO will turn the final page with a smile and a feeling of inspiration. AIDO would look good gracing anyone's coffee table and should serve as a constant reminder that he who dares, creates and inspires.
1 of 3 people found the following review helpful
Format:Paperback
I'm not a Creative but have worked with the Brenadan Dawes on projects and can recommend this book to anyone who wants to learn more about interaction design either as a designer or someone who thinks `I wish I could do that'.
The book is built around 30 personal and eclectic topics using rich metaphors to describe the creative process, such as 'brown paper & string moments' and 'Mariah Carey syndrome'. Each one is a lesson in its self but rolled together flow like the pixels in a Cinema Redux.
There are stunning images in the spiral notebook, jazz inspiration and mash-up at the movies with explanations of how they are generated. Practical imagination describes how to interface the real world to the digital world using play-doh, door bells and a Teleo rapid prototyping tool.
Other chapters get you thinking about limitations of the digital medium with undo, use and presence. The last page is a call to arms for all designers and should be stuck on the bathroom mirror as a daily reminder `creativity is not about playing safe . . .'
The book is built around 30 personal and eclectic topics using rich metaphors to describe the creative process, such as 'brown paper & string moments' and 'Mariah Carey syndrome'. Each one is a lesson in its self but rolled together flow like the pixels in a Cinema Redux.
There are stunning images in the spiral notebook, jazz inspiration and mash-up at the movies with explanations of how they are generated. Practical imagination describes how to interface the real world to the digital world using play-doh, door bells and a Teleo rapid prototyping tool.
Other chapters get you thinking about limitations of the digital medium with undo, use and presence. The last page is a call to arms for all designers and should be stuck on the bathroom mirror as a daily reminder `creativity is not about playing safe . . .'
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