Why anyone would want to cross Duran Duran with Echo & The Bunnymen I don't know. But in the strange world of marketing world, the discussion went;
"The 80s are back, yah? And so is 'big rock', but pretending to be indie. So, we need Flock of Seagulls haircuts and synths, Simon Le Bon parping and pretend indie guitars". A few exhumations, a ruined castle and a large quantity of electricity later, we have The Bravery. Which is a rubbish name, by the way, so sack the marketeers.
And the weird thing is, it's actually quite good. Which was a surprise. The B-side is better, 'Hey Sunshiney Day' overcoming it's naff name by throwing in some sixties Lovin' Spoonful to the eighties mix, with the walrus type vocals battling some ludicrous lyrics to the finish, to amusing and entertaining effect.