In many respects, a sad story. Clearly, Jesse James had a tough time growing up, and the hard work he put in to get beyond that and develop a successful business is admirable. However, after repeatedly beating the odds, his impulsive nature keeps setting him back. For example, a budding football career derailed by hiding stolen goods for one of his friends. Leaping off the stage into an audience on a dare and getting seriously injured. While he does seem to care about his family, his need to be a bad boy usually comes first. This contributed to the breakup of his first marriage, and his third. He blames a lot of his problems on his troubled youth, but at some point in your life you have to stop blaming your parents and start looking in the mirror.
If you're looking for a lot of gossip about Sandra Bullock, you won't find it in this book. She isn't mentioned until well over two thirds of the way through. He doesn't provide much detail about his infidelities to Sandra, except for speculating that maybe a bad boy and a sweetheart may not be the best match... He does blame her fame for not giving him the opportunity to get back together. He honestly seems to believe that he could have reconciled with her if not for the constant public attention. The problem here is that if you're smooth enough, it's easy to believe you can fast talk your way out of anything. The older you get, though, the harder it is to do - especially if you're in the public eye.
Would I recommend this book? No. If you're looking for gossip, you'll find very little that has not already been reported. The book mainly seems to be an effort to rehabilitate his reputation, and while he is clearly not the Great Satan, he is certainly not going to win awards for Mr. Congeniality based on this book. In the end, it is sad to read a story about someone who has striven so hard to overcome a hard life, won, then just threw it away, hurting a lot of people in the process.