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American Icon: Alan Mulally and the Fight to Save Ford Motor Company

American Icon: Alan Mulally and the Fight to Save Ford Motor Company [Kindle Edition]

Bryce G. Hoffman
4.8 out of 5 stars  See all reviews (12 customer reviews)

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"A standout...brimming with smart observations and fresh insights into Ford's success." -Alex Taylor, "Fortune"" " "Fly-on-the-wall accounts of Mulally negotiating deals and Ford overcoming challenges from the inside and outside...A paean to the ingenuity, grit and optimism that once defined American industry and to capitalism played with government on the sidelines." -"Reuters"" " "A compelling narrative that reads more like a thriller than a business book." -"New York Times"" " "A must-read." -"Huffington Post"" " "A fascinating read for anyone who follows the car industry." "-Financial Times" "A "Detroit News" journalist's in-the-room account of the resurrection of America's most storied car company...With colorful anecdotes, sharp character sketches, telling details and a firm understanding of the industry, Hoffman fleshes out every aspect of this tale, reminding us of the hard work, tension, and high-stakes drama that preceded the successful result." --"Kirkus" "Bryce Hoffman has done a stellar job of capturing the Ford story--and more to the point showing us how Mulally did it. "American Icon" is a story of leadership that offers valuable lessons for organizations of all sizes." --Lee Iacocca "Bryce G. Hoffman's "American Icon "brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally. Hoffman, one of America's best auto industry reporters, has written a timely book about the relevance of Ford that serves as a larger metaphor for America at large. Highly recommend!" --Douglas Brinkley, professor of history, Rice University, and author of "Wheels for the World: Henry Ford, His Company, and a Century of Progress" "Bryce Hoffman has written a riveting tome based on deep insider information about the resurrection of the Ford Motor Company from a near death experience and the establishment of a business model that promises to bea

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At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.
American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford’s inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing.
Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford’s battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base.
In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

Product details

  • Format: Kindle Edition
  • File Size: 1847 KB
  • Print Length: 432 pages
  • Publisher: Crown Business (13 Mar 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ASIN: B005723KGW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Bestsellers Rank: #102,505 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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1 of 1 people found the following review helpful
5.0 out of 5 stars Fair Account 8 Nov 2012
Format:Kindle Edition|Verified Purchase
A very good read, I didn't think a book about business could be so hard to put down! Mr Hoffman has not sacrificed balance or a pursuit of accuracy for the sake of making the story even more interesting. (At least this is my opinion from my perspective being at the remote fringe of senior management at Ford during this period). Fortunately, the story is strong enough by itself and it is well researched. It gives a fair acount of the important and influential roles played by head of Ford Credit, Mike Bannister, and CFO, Lewis Booth, and gives due credit to Don Leclair for the crucial early financing actions.
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5.0 out of 5 stars Practical example of Agile in a Global context 4 Jun 2014
Format:Paperback|Verified Purchase
I decided to rate it as a 5 star because I am now using the Special Activity Review (SAR) at my meetings at work. Very interesting book in terms of Management Strategy
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4.0 out of 5 stars Great and interesting read 23 Mar 2014
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Fantastic read. Gave an incredible insight into the running of a global motoring superpower and American icon that is Ford.
Until I read this book I had no idea how close Ford came to going out of business.
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I have no hesitation in giving this book 5 stars and i bought 3 copies to give to my friends
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5.0 out of 5 stars business done the right way 12 Dec 2013
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It's a fantastic read going deep inside multi national corporate life. Saving ford with a simple plan and ruthless execution is an enthralling inspiring story.
Good job mullaly
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5.0 out of 5 stars Great account of true business leadership 11 Oct 2013
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Although the author is clearly a fan, it is easy to see why - the account of Mulally's exceptional leadership skills and qualities is truly inspiring.
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People first Everyone is included Compelling vision Clear performance goals One plan Facts and data Propose a plan, “find-a-way” attitude Respect, listen, help, and appreciate each other Emotional resilience … trust the process Have fun … enjoy the journey and each other &quote;
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