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American Icon: Alan Mulally and the Fight to Save Ford Motor Company [Kindle Edition]

Bryce G. Hoffman
4.8 out of 5 stars  See all reviews (21 customer reviews)

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Book Description

At the end of 2008, Ford Motor Company was just months away from running out of cash. With the auto industry careening toward ruin, Congress offered all three Detroit automakers a bailout. General Motors and Chrysler grabbed the taxpayer lifeline, but Ford decided to save itself. Under the leadership of charismatic CEO Alan Mulally, Ford had already put together a bold plan to unify its divided global operations, transform its lackluster product lineup, and overcome a dys­functional culture of infighting, backstabbing, and excuses. It was an extraordinary risk, but it was the only way the Ford family—America’s last great industrial dynasty—could hold on to their company.
Mulally and his team pulled off one of the great­est comebacks in business history. As the rest of Detroit collapsed, Ford went from the brink of bankruptcy to being the most profitable automaker in the world.
American Icon is the compelling, behind-the-scenes account of that epic turnaround. On the verge of collapse, Ford went outside the auto industry and recruited Mulally—the man who had already saved Boeing from the deathblow of 9/11—to lead a sweeping restructuring of a company that had been unable to overcome decades of mismanage­ment and denial. Mulally applied the principles he developed at Boeing to streamline Ford’s inefficient operations, force its fractious executives to work together as a team, and spark a product renaissance in Dearborn. He also convinced the United Auto Workers to join his fight for the soul of American manufacturing.
Bryce Hoffman reveals the untold story of the covert meetings with UAW leaders that led to a game-changing contract, Bill Ford’s battle to hold the Ford family together when many were ready to cash in their stock and write off the company, and the secret alliance with Toyota and Honda that helped prop up the Amer­ican automotive supply base.
In one of the great management narratives of our time, Hoffman puts the reader inside the boardroom as Mulally uses his celebrated Business Plan Review meet­ings to drive change and force Ford to deal with the painful realities of the American auto industry.
Hoffman was granted unprecedented access to Ford’s top executives and top-secret company documents. He spent countless hours with Alan Mulally, Bill Ford, the Ford family, former executives, labor leaders, and company directors. In the bestselling tradition of Too Big to Fail and The Big Short, American Icon is narrative nonfiction at its vivid and colorful best.

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"A standout...brimming with smart observations and fresh insights into Ford's success." -Alex Taylor, "Fortune"" " "Fly-on-the-wall accounts of Mulally negotiating deals and Ford overcoming challenges from the inside and outside...A paean to the ingenuity, grit and optimism that once defined American industry and to capitalism played with government on the sidelines." -"Reuters"" " "A compelling narrative that reads more like a thriller than a business book." -"New York Times"" " "A must-read." -"Huffington Post"" " "A fascinating read for anyone who follows the car industry." "-Financial Times" "A "Detroit News" journalist's in-the-room account of the resurrection of America's most storied car company...With colorful anecdotes, sharp character sketches, telling details and a firm understanding of the industry, Hoffman fleshes out every aspect of this tale, reminding us of the hard work, tension, and high-stakes drama that preceded the successful result." --"Kirkus" "Bryce Hoffman has done a stellar job of capturing the Ford story--and more to the point showing us how Mulally did it. "American Icon" is a story of leadership that offers valuable lessons for organizations of all sizes." --Lee Iacocca "Bryce G. Hoffman's "American Icon "brilliantly recounts the Lazarus-like resurgence of the Ford Motor Company under the bold and inspiring leadership of CEO Alan Mulally. Hoffman, one of America's best auto industry reporters, has written a timely book about the relevance of Ford that serves as a larger metaphor for America at large. Highly recommend!" --Douglas Brinkley, professor of history, Rice University, and author of "Wheels for the World: Henry Ford, His Company, and a Century of Progress" "Bryce Hoffman has written a riveting tome based on deep insider information about the resurrection of the Ford Motor Company from a near death experience and the establishment of a business model that promises to bea

About the Author

BRYCE G. HOFFMAN is an award-winning journalist who has covered the auto industry, both in the United States and around the world, since 1998. He began cov-ering Ford Motor Company for the "Detroit News" in 2005. That beat gave him a front-row seat for many of the events chronicled in "American Icon. "Hoffman has been honored by the Society of American Business Edi-tors and Writers, the Society of Professional Journalists, the Associated Press, and others for his coverage of Ford and is one of the world's foremost authorities on the automaker. He lives in Grand Blanc, Michigan.

Product details

  • Format: Kindle Edition
  • File Size: 3849 KB
  • Print Length: 432 pages
  • Publisher: Crown Business (13 Mar. 2012)
  • Sold by: Amazon Media EU S.à r.l.
  • Language: English
  • ISBN-10: 0307886050
  • ISBN-13: 978-0307886057
  • ASIN: B005723KGW
  • Text-to-Speech: Enabled
  • X-Ray:
  • Word Wise: Enabled
  • Enhanced Typesetting: Enabled
  • Average Customer Review: 4.8 out of 5 stars  See all reviews (21 customer reviews)
  • Amazon Bestsellers Rank: #96,055 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
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Most Helpful Customer Reviews
1 of 1 people found the following review helpful
5.0 out of 5 stars Fair Account 8 Nov. 2012
Format:Kindle Edition|Verified Purchase
A very good read, I didn't think a book about business could be so hard to put down! Mr Hoffman has not sacrificed balance or a pursuit of accuracy for the sake of making the story even more interesting. (At least this is my opinion from my perspective being at the remote fringe of senior management at Ford during this period). Fortunately, the story is strong enough by itself and it is well researched. It gives a fair acount of the important and influential roles played by head of Ford Credit, Mike Bannister, and CFO, Lewis Booth, and gives due credit to Don Leclair for the crucial early financing actions.
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By edward
Format:Hardcover|Verified Purchase
This book tells the story of ford turn around from one of the failing big three to one of the best car makers in the world.

It tells the story of Alan Mullay (the man credited with saving plane maker boeing after 9/11) taking the regins of ford over when Bill Ford step aside knowing that he did not have the ability to deliver the nessarily changes at ford, dealing with entrenched coperate culture of detroit that was focused more on infighting and ego between excutives and the american auto unions and enitlement culture that prevailed at all levels in detriot. A failure to use anyaltical type managment and assocaited lack of accountability.

Allan Mullay intergrated ford which had been running regionally with almost completly different model ranges europe america and asia at times.

This book also tells the story of how ford being a family controlled company with voteing preferntuial voting shares can have a long term vison ande common cause that may be harder for other buiness.

this is not just another buiness tale this is also a great read that leaves a postive feeling when read and restore faith in a can do attitude that has been so lacking in many coperations of late.
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Format:MP3 CD|Verified Purchase
this book is amazing. the first chapter is boring because it talks about the history of ford but once they start talking about what changes had to be made to save ford it becomes an amazing story full of James Bond and Mission Impossible type of stuff. This book/audio book should be used in EVERY school and college as it helps you to understand how to prevent trouble and save a billion dollar company. It also helps you to learn how to work with others in a organisation and how a person can develop their own skills. The fights and arguments that occurred within Ford are just amazing for example union workers were getting paid even when there was no work available and Ford could not do anything to stop it.
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4.0 out of 5 stars Typically American 6 Jan. 2013
Format:Hardcover|Verified Purchase
More readable and better written than most books of this genre. A good description and explanation of the recent past in the North American car industry from the perspective of the Ford Motor Company. Bryce has had access to the people involved and has used these sources to write an excellent account of the period.

If I have a problem with this book, then it's the fact that the story isn't over. Surely the time for this book is when Mulally retires, but he's likely to be in charge at Ford for some years to come and although their North American operation has a full range of cars and trucks that it can sell profitably, the current European situation is dire.
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5.0 out of 5 stars Brilliant book about an iconic manager. 24 May 2012
By Ken L
Format:Kindle Edition|Verified Purchase
This book is a great insight into the way a very clever manager transforms a company many lesser people would have given up on. It also illustrates the incredible job the Chairman Bill Ford did in getting Mulally to join his quest to save the company. They both deserve immense credit for what they were able to achieve.

This book shows that it is possible to transform industrial companies on a global scale if you have, vision, courage and of course, the most import thing... A plan everyone can understand!

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5.0 out of 5 stars A manual for manufacturing trunaround 29 Dec. 2014
Format:Kindle Edition
Firstly the book has avert easy readable style that makes it a great read.

The level of detail is brilliant. the book could text on a masters programme and it should be required reading for any one running a manufacturing business.

it also dealt with the family issues in business and although a massive enterprise, the ford family are no different than any other who own a business. stewardship of the family proved pivotal to saving the company. buy the book!
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Format:Kindle Edition|Verified Purchase
Really excellent read. One of the best business books Ive read. Brings out all the human side of the Ford family's turmoil and the tough decisions that had to be made. Its a great story, well told and inspirational for those needing to make a business turn around.
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5.0 out of 5 stars Revealing and Accurate 10 Dec. 2012
Format:Kindle Edition|Verified Purchase
A very well written insight into the workings of Ford Motor Company and the attitudes and behaviour of its leadership. The writing style is highly engaging - leaving the reader feeling as though they were in those meetings!
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Most Recent Customer Reviews
5.0 out of 5 stars Five Stars
Very well written and a great 'read'
Published 1 month ago by M. Hubbard
5.0 out of 5 stars Highly recommended
A thoroughly good & entertaining read from beginning to end.
Published 3 months ago by P.A.BRYANT
5.0 out of 5 stars Great Bool
Excellent reading about how things works in all levels into a huge organization like Ford.
Published 3 months ago by Alfeo
5.0 out of 5 stars Five Stars
Very good book
Published 10 months ago by Mrs. H. J. Clifford
5.0 out of 5 stars Ford Revealed
My husband borrowed it on holiday and needed a copy for himself
Published 11 months ago by Fair Comment
4.0 out of 5 stars Four Stars
Interesting account of a wonderful leader.
Published 13 months ago by Jack Macyntire
5.0 out of 5 stars Practical example of Agile in a Global context
I decided to rate it as a 5 star because I am now using the Special Activity Review (SAR) at my meetings at work. Very interesting book in terms of Management Strategy
Published 16 months ago by Bernard ADEHOR
4.0 out of 5 stars Great and interesting read
Fantastic read. Gave an incredible insight into the running of a global motoring superpower and American icon that is Ford. Read more
Published 18 months ago by Mr. W. N. Colquitt
5.0 out of 5 stars This is a superb and interesting story of how one man saved the Ford...
I have no hesitation in giving this book 5 stars and i bought 3 copies to give to my friends
Published 19 months ago by Derek Hammond
5.0 out of 5 stars business done the right way
It's a fantastic read going deep inside multi national corporate life. Saving ford with a simple plan and ruthless execution is an enthralling inspiring story. Read more
Published 22 months ago by Giles j puffin
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