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Synopsis
This anthology has been expanded and revised to include a fresh introductory overview by editor Tino Balio and ten new chapters - seen written specifically for this edition - that explore such topics as the growth of exhibition as big business, the mode of production for feature films, the star as market strategy, and the changing economies and structure of contemporary entertainment companies. Balio divides the subject into four eras: 1894-1908 describes how motion pictures developed from a novelty into a business enterprise; 1908-1930 chronicles the industry's development into an economic oligopoly; 1930-1948 covers the behaviour and organization of the industy at its peak; 1948 to the present analyzes the results of technological, legal, and social events on the contemporary economic history of American movies.
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4.5 out of 5 stars
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1 of 1 people found the following review helpful
4.0 out of 5 stars
The American Film Industry
25 July 2011
By Barry Goodkin
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book was purchased through Amazon. The Preface describes this book, comprising original papers and previously published materials, is designed as a collateral text for undergraduates courses dealing with the development of American film.
Since the book was published in 1976 with original papers published before that time some of the references may mean little to the reader without further research.
For instance,a paper, "The Business of Motion Pictures" by Carl Laemmle, founder of Univeral Pictures describes the use of posters in the sdevrtising of films. The type of posters described and the promotion and exploitation methods have long been discontinued. Mr. Laemmle also speaks of the practice of rereleasing films many times after the premiere showing. Universal's "Frankenstein" premiered on December 6, 1931 and was rereleased for theater showings every one or two years thereafter. The practice today is for the film to go to home rentals or VHS or DVD after its general release and seldom if ever seen again on a theatre screen. If the film was successful in its general release it may be filmed again with a different cast and the latest in screen refinements or followed by sequels of what is now termed the "The Franchise," e.g. the James Bond series.
This is not a criticism of the book for it is in fact a good companion to other books on the film industry. It is, although historical accurate with the then times, some of the practices and observations are no longer applicable.
Barry Goodkin
Since the book was published in 1976 with original papers published before that time some of the references may mean little to the reader without further research.
For instance,a paper, "The Business of Motion Pictures" by Carl Laemmle, founder of Univeral Pictures describes the use of posters in the sdevrtising of films. The type of posters described and the promotion and exploitation methods have long been discontinued. Mr. Laemmle also speaks of the practice of rereleasing films many times after the premiere showing. Universal's "Frankenstein" premiered on December 6, 1931 and was rereleased for theater showings every one or two years thereafter. The practice today is for the film to go to home rentals or VHS or DVD after its general release and seldom if ever seen again on a theatre screen. If the film was successful in its general release it may be filmed again with a different cast and the latest in screen refinements or followed by sequels of what is now termed the "The Franchise," e.g. the James Bond series.
This is not a criticism of the book for it is in fact a good companion to other books on the film industry. It is, although historical accurate with the then times, some of the practices and observations are no longer applicable.
Barry Goodkin
3 of 7 people found the following review helpful
5.0 out of 5 stars
A classic!
6 Jan 2009
By Lázaro Manuel Silva
- Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
It took me almost 20 years to get this book. Why? Because it was unavailable in Portugal for a long time and Amazon gave the oportunity to buy it in a minute! Congratulations for Amazon.
Lázaro Silva
Terceira, Azores
Portugal
Lázaro Silva
Terceira, Azores
Portugal
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4.5 out of 5 stars
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