The "Ambush Marketing Toolkit" will either help you plan your attack, or defend against one.
About the Author
Kim Skildum-Reid is one of the world’s most recognised and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs the popular industry hub Power Sponsorship, and has co-written the industry bestsellers The Sponsorship Seeker’s Toolkit and The Sponsor’s Toolkit, both published by McGraw-Hill. As for ambush marketing? She’s done them, she’s stopped many more, and is a recognised expert in the specialties of ambush marketing and ambush-proofing sponsorships.