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Ambush Marketing Toolkit Paperback – 1 Sep 2007

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Product Description


The "Ambush Marketing Toolkit" will either help you plan your attack, or defend against one.

About the Author

Kim Skildum-Reid is one of the world’s most recognised and influential corporate sponsorship experts. She consults to a global clientele of major sponsors, speaks and commentates on sponsorship around the world, runs the popular industry hub Power Sponsorship, and has co-written the industry bestsellers The Sponsorship Seeker’s Toolkit and The Sponsor’s Toolkit, both published by McGraw-Hill. As for ambush marketing? She’s done them, she’s stopped many more, and is a recognised expert in the specialties of ambush marketing and ambush-proofing sponsorships.

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Most Helpful Customer Reviews on (beta) 2 reviews
1 of 1 people found the following review helpful
Should be required reading for your marketing department 6 Oct. 2007
By J.L. Simms - Published on
Format: Paperback
I learned a great deal from reading The Ambush Marketing Toolkit by Kim Skildum-Reid. No one wants to talk about ambush marketing because it breaks those basic rules of playing nice. We all learned that in grade school, but the simple fact is that ambush marketing happens. We just hope it doesn't happen to us.

Well, hoping against the odds won't protect your company from ambush marketing, but this book can help increase your chances of fending off an attack. It certainly helped our company. Protection is a lot like fortifying your home so a burglar chooses an easier target. The step-by-step approach and insider tips are easy to follow. I appreciated the fact the author didn't resort to ethical tirades.

I think ambushers use devious and self-serving marketing tactics. It's survival of the fittest in the business world. This book is boot camp 101 for your marketing department. It should be required reading for every person that deals with corporate sponsorship.
1 of 1 people found the following review helpful
Excellent 9 Oct. 2007
By D. Dorchak - Published on
Format: Paperback
I bought this book out of sheer curiosity and I'm glad I did. While my personal business ethics prevent me from launching an ambush marketing campaign, it was great to get an inside peek at the secret workings of putting an ambush into action - like a real-life plot unfolding before your eyes!

I believe that knowing how to pull off an ambush marketing strike makes my business stronger. Getting the word out about ambush marketing also helps raise the bar for many mediocre sponsors, forcing them to clean up their acts or get ambushed.

I'm glad that someone finally had the guts to talk. I would highly recommend this book to anyone involved in corporate sponsorship. In fact, I may order a case and hand them out to new hires as walk in the door from now on.
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