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Amazon.com: Get Big Fast
 
 
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Amazon.com: Get Big Fast [Paperback]

Robert Spector
4.5 out of 5 stars  See all reviews (2 customer reviews)

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Product details

  • Paperback: 304 pages
  • Publisher: HarperPaperbacks; Reprint edition (20 Mar 2011)
  • Language English
  • ISBN-10: 0066620422
  • ISBN-13: 978-0066620428
  • Product Dimensions: 20.6 x 13.2 x 2 cm
  • Average Customer Review: 4.5 out of 5 stars  See all reviews (2 customer reviews)
  • Amazon Bestsellers Rank: 852,852 in Books (See Top 100 in Books)

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Robert Spector
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Product Description

Product Description

In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.

Inside This Book (Learn More)
First Sentence
Hammering Man, a 48-foot tall, seven-inch thick, black silhouette sculpture, stands resolutely, left leg in front of right leg, near the decorative marble-arched entrance to the Seattle Art Museum, the site of the annual shareholders' meeting of Amazon.com. Read the first page
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Front Cover | Copyright | Table of Contents | Excerpt | Index | Back Cover
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Most Helpful Customer Reviews
3 of 3 people found the following review helpful
By Lawyeraau HALL OF FAME TOP 100 REVIEWER
Format:Paperback
This is an unauthorized account of an e-commerce leviathan's rise from obscurity. So, if one is looking for a detailed business module or a blue print of its technology, look elsewhere, as this is not the book for you. What this book offers is a very interesting, well-organized narrative on the early, heady days of Amazon.com. when it was just an upstart internet bookseller looking to make its mark big time, as well as a look at its founder, Jeff Bezos, painting a flattering and intriguing portrait of this now multi-billionaire.

For its founder, Jeff Bezos, it was not, however, just about the money. If that were the case, he would never have left his seven figure Wall Street job. For him, it was about the opportunity to be on the ground floor of a business that would change the retailing community forever. Jeff Bezos, a true visionary, chose to take that challenge, and in doing so, he would forever change the dot.com world and the retailing community. The author, a business reporter for various publications, delineates just how it was that Jeff Bezos did so.

This book offers up an interesting summary on how Jeff Bezos was able to take the online community by storm and upset the status quo. The author provides a biographical narrative on who Jeff Bezos is. It is grounded in the context of where he grew up, his schooling, as well as his early interests. It segues from his Ivy League educational underpinnings to his foray into the upper echelons of Wall Street, deriving the experience that he needed in order to take on the risky proposition of starting up his own dot.com company. It is clearly the story of a visionary and decision maker with heart.

The book succinctly details the rise of Amazon.com as an e-commerce force with which to be reckoned. It tracks its growth and change from an upstart, fledging, by- the-seat-of-its-pants-company to one that is now a staple of the popular lexicon. It superficially explores the philosophy of Jeff Bezos in terms of having his business "get big fast" and the technological, financial, and logistical hurdles that the business needed to overcome in order to do so. The author also keys in on the ability of Jeff Bezos to think out of the box, when so many business pundits said that what he sought to do could not be done.

The overall texture of this book is enhanced by Information provided by those with some insider knowledge, such as those who knew Jeff Bezos, those who worked with him in those early halcyon days, rival "brick and mortar" executives, business analysts, and financiers, among others. This book, which is a look at a visionary and his company, details how that visionary was able to transform his company into a veritable cultural phenomenon unto itself. Those who are devotees of Amazon will find this well-written book heady stuff, indeed, as it makes for absorbing reading.
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By Polina
Format:Kindle Edition
Two caveats to this book upfront: it was published in 2000 and the author didn't have a lot of insight from Amazon insiders. He has interviewed some former employees, but Bezos and others refused to be interviewed saying that it is way to early in company history. The book also focuses on the US history of the company and mentions the international expansion very briefly.
Apart from this the book is good: well structured, engaging, full of details about early days of Amazon. It is fascinating to read that in the beginning Amazon was worried about Borders more than Barnes&Noble - at the same time as Borders is going through the bankruptcy procedure in 2011. Lots of books of this kind whizz through the early days and describe the company once it is formed and is successful - the question I always have is how did they get there. This book sheds a lot of light on this. It's a fascinating read for someone who is doing their own start-up. You will learn that Amazon didn't start as a logistics company (which is now its competitive advantage), in fact it was learning by doing - and they made a lot of mistakes and did a few pivots.
The book also gives a lot of insight on the roots of Amazon culture (if you are interested in working there).
I am looking forward to Jeff Bezos autobiography one day, but at the moment this book is a really good read about what happened when it all got started.
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Most Helpful Customer Reviews on Amazon.com (beta)
Amazon.com:  17 reviews
11 of 11 people found the following review helpful
THE RISE OF A CORPORATE AND CULTURAL E-COMMERCE LEVIATHAN... 24 July 2005
By Lawyeraau - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This is an unauthorized account of an e-commerce leviathan's rise from obscurity. So, if one is looking for a detailed business module or a blue print of its technology, look elsewhere, as this is not the book for you. What this book offers is a very interesting, well-organized narrative on the early, heady days of Amazon.com. when it was just an upstart internet bookseller looking to make its mark big time, as well as a look at its founder, Jeff Bezos, painting a flattering and intriguing portrait of this now multi-billionaire.

For its founder, Jeff Bezos, it was not, however, just about the money. If that were the case, he would never have left his seven figure Wall Street job. For him, it was about the opportunity to be on the ground floor of a business that would change the retailing community forever. Jeff Bezos, a true visionary, chose to take that challenge, and in doing so, he would forever change the dot.com world and the retailing community. The author, a business reporter for various publications, delineates just how it was that Jeff Bezos did so.

This book offers up an interesting summary on how Jeff Bezos was able to take the online community by storm and upset the status quo. The author provides a biographical narrative on who Jeff Bezos is. It is grounded in the context of where he grew up, his schooling, as well as his early interests. It segues from his Ivy League educational underpinnings to his foray into the upper echelons of Wall Street, deriving the experience that he needed in order to take on the risky proposition of starting up his own dot.com company. It is clearly the story of a visionary and decision maker with heart.

The book succinctly details the rise of Amazon.com as an e-commerce force with which to be reckoned. It tracks its growth and change from an upstart, fledging, by- the-seat-of-its-pants-company to one that is now a staple of the popular lexicon. It superficially explores the philosophy of Jeff Bezos in terms of having his business "get big fast" and the technological, financial, and logistical hurdles that the business needed to overcome in order to do so. The author also keys in on the ability of Jeff Bezos to think out of the box, when so many business pundits said that what he sought to do could not be done.

The overall texture of this book is enhanced by Information provided by those with some insider knowledge, such as those who knew Jeff Bezos, those who worked with him in those early halcyon days, rival "brick and mortar" executives, business analysts, and financiers, among others. This book, which is a look at a visionary and his company, details how that visionary was able to transform his company into a veritable cultural phenomenon unto itself. Those who are devotees of Amazon will find this well-written book heady stuff, indeed, as it makes for absorbing reading.
9 of 10 people found the following review helpful
A recitation of history, with no analysis 2 Aug 2003
By Tom Jordahl - Published on Amazon.com
Format:Paperback
While many who are reading this review are probably interested in the website story, this book is probably not the one to read. The author did not have access to Jeff Bezos and many other key players when writing this book, and the lack of first hand information shows.

It reads like a detailed, outsiders view of the history of the company. This happened, then that happened, then the site did this other thing. There is very little discussion of *why* these events and actions were important. And most importantly, very little context as to how the site changed the face of internet commerce.

This book is certainly not the definitive work on [site], which is still to be written. A better (and funnier) look at the internals of Amazon can be found in "21 Dog years - Doing time at Amazon.com".

4 of 4 people found the following review helpful
Good book, needs updating again 28 Sep 2005
By J. Martens - Published on Amazon.com
Format:Paperback|Amazon Verified Purchase
This book does a great job at telling the Amazon.com story. Nice to hear that an entrepreneur actually planned their business and didn't just get lucky.

Now that we've hit 2005, it would be great to get another update (the current final chapter is a bit of an update from couple of years ago). What is the story behind their profit? Stock? The door desks?

Overall....a good, quick read.
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