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by Amazon

Amazon Kindle Fire HD 7" Standing Polyurethane Origami Case (will only fit All-New Kindle Fire HD 7")

4.1 out of 5 stars  See all reviews (305 customer reviews)

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  • Designed by Amazon to fit your all-new Kindle Fire HD 7" perfectly
  • Innovative built-in Origami stand folds into landscape or portrait orientation for hands-free viewing
  • Covers device fully and features a secure magnetic fastener
  • Saves battery life with automatic wake and sleep
  • Hard-wearing polyurethane with matching microfibre interior to protect your screen and keep it clean
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Dispatched from and sold by Amazon.
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Colour Name: Purple
  • Purchase any Kindle Accessory sold by Amazon.co.uk and receive £1 credit to try out our Digital Music Store. Here's how (terms and conditions apply)

Frequently Bought Together

Amazon Kindle Fire HD 7" Standing Polyurethane Origami Case (will only fit All-New Kindle Fire HD 7"), Royal + Kindle Fire HD 7", HD Display, Wi-Fi, 8 GB - Includes Special Offers + 2-Year Protection Plan with Accident & Theft Cover for All-New Kindle Fire HD 7", UK customers only
Price For All Three: £163.98

These items are dispatched from and sold by different sellers.

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Product details

  • Product Dimensions: 19.6 x 13.4 x 1.7 cm
  • Boxed-product Weight: 204 g (View shipping rates and policies)
  • ASIN: B00DR0C67U
  • Item model number: 53-002155
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (305 customer reviews)
  • Date first available at Amazon.co.uk: 14 Oct 2013
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Product Description

Colour Name: Purple

Product Description

Amazon Kindle Origami Case

Better Together

Slim, form-fitting cases designed by Amazon to fit your Kindle Fire HD 7" perfectly and provide complete protection, front and back. An integrated magnetic fastener will ensure your case stays shut whilst on the go.

This innovative case puts your Kindle Fire HD 7" to sleep automatically when it is closed and wakes your device upon opening, saving battery life while making it easy to jump back into your apps, games, films, books, and more.

Crafted from hard-wearing polyurethane and matching microfibre interior, the case protects your tablet and keeps your screen clean.

Hands-Free Viewing

Whether you are browsing the web at home or working whilst on the go, our integrated Origami case stands your device in either landscape or portrait orientation so you can enjoy your content hands-free. The magnetised Origami panels keep your Kindle Fire HD 7" securely upright for steady viewing.

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Customer Reviews

Most Helpful Customer Reviews
83 of 84 people found the following review helpful
4.0 out of 5 stars Yes it's from Amazon 23 Dec 2013
By Ayami VINE VOICE
Colour Name:Purple|Vine Customer Review of Free Product (What's this?)
The origami cover comes in lovely deep purple. It hugs the Kindle Fire HD 7" well (doesn't work with the older 7" with a camera) meaning it isn't likely to fall out but with power and volume buttons on the outer cover means you don't have to keep removing it. The inner cover has a sofer feel so it's not likely to scratch the screen when closed.

The origami itself is quite easy to master (3 point instructions given) and after a few uses it is easier to bend. I love the fact it has strong magnets so once folded it will stay in place so the Kindle Fire HD can be used in portrait or landscape at a good angle. It not needing to use the cover as a stand, the magnets hold the cover flat against the back so it doesn't flap around.

Would have preferred it didn't have `amazon' emblazoned on both the outside and inside but it's not that noticeable at certain angles. Overall a good sturdy cover which allows you to stand the Kindle up.
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38 of 38 people found the following review helpful
5.0 out of 5 stars A necessary Extra for the Kindle Fire. 28 Dec 2013
By Keith.
Colour Name:Black|Verified Purchase
A necessary part of a Christmas gift of the 7 inch Kindle Fire HD, together with the touch screen protector. Yet to be put to full use, but fits snuggly around the Tablet, offering good protection. Arrived as part of the Kindle Package ordered, promptly and in secure packaging. A "MUST" for all Kindle Fire Owners, in my opinion.
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51 of 52 people found the following review helpful
Colour Name:Purple|Verified Purchase
It's excellent I should have bought this case at the same time as my kindle! My husband paid for the kindle for Christmas and my daughter bought me a case to go with it. I hasten to add she did not buy this one but a cheap imitation which was too big although allegedly made for the kindle HD fire it was rubbish and tacky! Trust me when I say this case is perfect for the kindle HD fire a perfect fit and very easy to put on and use in its stand form. An excellent sturdy outer case with a velvety inside which will not damage the screen.
A beautiful purple colour that I love! Do not buy cheap imitation as their promises are empty not of any value at all. Although the reason we did not buy this case was due to the price I do feel I would have had a lot less stress when looking for a cheaper alternative if I had just given in, in the first place. Just one request amazon please be a bit cheaper, you would sell more and save your customers a lot of stress trying to purchase a cheaper item which in the end is rubbish. Make life easier for you and us we all win in the end.
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19 of 19 people found the following review helpful
5.0 out of 5 stars Great cover 22 Dec 2013
Colour Name:Black
This is a great cover. Very versatile and robust. Very good quality and fits perfectly. Does exactly what it says on the tin
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148 of 154 people found the following review helpful
5.0 out of 5 stars Perfect 19 Nov 2013
Colour Name:Black|Verified Purchase
I tried 3 different cases before I finally gave in and ordered this one. It's expensive but it's absolutely perfect. Fits like a dream, the buttons are protected but still completely accessible, you can stand the unit up but the cover also folds back neatly when you are reading! It feels like a quality product. I love it and wish I had just got this one in the first place. Love, love, love my Kindle and the cover is the perfect accessory!
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33 of 34 people found the following review helpful
5.0 out of 5 stars Possibly the Ultimate Cover 31 Dec 2013
By Brian Hamilton TOP 500 REVIEWER VINE VOICE
Colour Name:Black|Vine Customer Review of Free Product (What's this?)
I love my kindle fire but have never been able to find a one-size-fits-all cover. I like being able to set my kindle on a table in landscape and portrait format and, whilst most covers do the landscape bit quite happily there are very few covers that allow you to set your kindle in both.

The origami cover does it and does it well, the cover folds and twists in a variety of positions to support the kindle in the two poses.

Handily, the angle the kindle is held at when the cover is in use is well thought out.

I really can't think of anything that could be done to improve this cover, a well deserved five stars.
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11 of 11 people found the following review helpful
5.0 out of 5 stars Looks great 10 Jan 2014
Colour Name:Pink|Verified Purchase
My partner loved the colour and it fits perfectly! Enhances the Kindle Fire HD excellently and assists reading and viewing.
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72 of 76 people found the following review helpful
3.0 out of 5 stars This is so nearly brilliant... 15 Dec 2013
By cobriza
Colour Name:Citron|Verified Purchase
I absolutely love the construction of this case, which works perfectly in every way described, i.e. you can very easily use or charge your Kindle with the case on, the various ways of using it to prop up your device are innovative and work perfectly, the sleep function is outstanding, it looks great and its protective qualities are excellent. Unfortunately, I am not happy about the fact that the material from which the case is made picks up dirt so readily and is so hard to clean. I suppose that maybe this would be less noticeable if I hadn't bought the lime-green one, but my case looked extremely grubby within a day and now looks worse. I still haven't found a way of cleaning it that really works.
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