This product is a simple pouch made of good quality soft leather and is a perfect fit for the new kindle.
I wanted a case that did not attach to the kindle, thus adding bulk when reading, but would protect it when carrying it in my handbag, and this fits the bill perfectly. This may sound strange but I really like the smell of the leather as well!
In my opinion the price is very good for such a nice, genuine leather, product. I looked at many kindle cases and very few 'faux' leather cases were cheaper, and the other genuine leather cases were in the region of £45. It is also nice to be supporting a smaller cottage industry, producing well crafted items, as opposed to a buying a mass produced product.
My only slight complaint was that the colour of the case I received was significantly darker than it appeared in the picture. I ordered denim blue, which looked to be a medium to pale blue colour but is in reality more like a navy blue. It's still a lovely case, but if I'd have realised I would have chosen a more feminine colour. Hence 4 stars instead of 5 ;)