Buying this on-line was not an easy decision given the price - how can it be worth that much I thought?
Worth every penny.
The cover is a perfect partner to Kindle, the experience starts when you receive the box, you can tell a lot of thought has gone into the packaging, and its really encouraging to know Amazon take your experience seriously. The cover itself is weighty, it feels like it doubles the weight of the kindle. The front and back covers are card re-enforced leather, and feel like they'll last a long time. The elastic strap sits neatly in the front cover, which re-assures me it wont fall open inside my bag.
The latch mechanism it great, it looks flimsy but I tried shaking the kindle loose and it wouldn't budge. To someone with OCD like me, It's easy to get annoyed by poor design or lack of symmetry, but with the Kindle locked in place and the cover closed, the gaps between the front and back covers are equal, as is the overlap around the 3 open sides - Top marks Amazon!
The only (very) minor point of concern is that when the cover is open, the elastic strap doesn't really "fit" anywhere, and can feel out of place when you're holding it, but I suppose most people wouldn't notice.
To sum up, if you have a Kindle, buy an (amazon made) kindle cover.