This text offers an account of Amazon's pioneering role in e-commerce, and an examination of the business models and strategies upon which its success is based. The author also explores the company's future and its future influence.
"Cadabra, Inc.," Bezos said over the cell phone. "Like Abracadabra."
To which Tarbert replied "Did you say Cadaver?"
Six years on and Amazon.com is alive and well, buoyed by a business model which has made it e-commerce's foremost player and every Internet pundit's favourite case study. Still, with only the initial landrush over, it seems a strange time for a business history. Amazon.com's forward strategy is no secret. "Our US books business was profitable in the month of December ", Bezos explained at the annual shareholders meeting in May 1999. "I believe that if we had been better able to organise ourselves, we shouldn't have had that business be profitable...A rational set of shareholders would penalise the management team of a company for being unable to better figure out how to allocate the capital in order to invest more aggressively in this critical category formation time". Not surprisingly, then, The Amazon.com--Get Big Fast is no official study but whatever its status, Spector's enthusiastic narration and genuine, but not uncritical, passion for his subject makes it work. He writes with a journalistic zip on Bezos's personal history, his company's inception and early growth through IPO and expansion from books into other retail categories to becoming the e-commerce leader of today. Well-chosen anecdotes add to the romance, such as Bezos instructing his Manhattan removal firm to "head west" until he could call them with a decision on where he would be moving to set up his business. Spector assesses Amazon.com's relationship with traditional retailers and publishers ("The publishing industry, in the midst of a two-year downturn in sales and an avalanche of returned books, began noticing that Amazon.com was becoming one of their largest customers, and possibly the solution to their doldrums".). He tries to get inside company culture and casts an appraising eye over the business plan as well as outlining the challenges which the business has faced and overcome in its short history.
The Amazon.com--Get Big Fast is that rare thing, a business book and a page-turner. Though by no means the first or last word on the subject, Spector's account has all the drama of the business revolution it describes. Now, whatever did happen to Cadaver.com? --Iain Campbell --This text refers to the Hardcover edition.
If you want to learn something new about amazon.com this isn't the book. On the other hand if you haven't read the amazon-story before then don't hesitate to buy the book.
For its founder, Jeff Bezos, it was not, however, just about the money. If that were the case, he would never have left his seven figure Wall Street job. For him, it was about the opportunity to be on the ground floor of a business that would change the retailing community forever. Jeff Bezos, a true visionary, chose to take that challenge, and in doing so, he would forever change the dot.com world and the retailing community. The author, a business reporter for various publications, delineates just how it was that Jeff Bezos did so.
This book offers up an interesting summary on how Jeff Bezos was able to take the online community by storm and upset the status quo. The author provides a biographical narrative on who Jeff Bezos is. It is grounded in the context of where he grew up, his schooling, as well as his early interests. It segues from his Ivy League educational underpinnings to his foray into the upper echelons of Wall Street, deriving the experience that he needed in order to take on the risky proposition of starting up his own dot.com company. It is clearly the story of a visionary and decision maker with heart.
The book succinctly details the rise of Amazon.com as an e-commerce force with which to be reckoned.Read more ›