This toothpaste tastes gorgeous to me! It's described as cool and minty and that is just what it feels and tastes like. You only need a pea-sized blob, which gives good coverage. It's especially effective with an electric toothbrush; it makes your mouth and tongue feel 'zingy' and clean.
My teeth were naturally quite white already so I wasn't too bothered about the whitening effect that is advertised... however, not long after I started using AloeDent I noticed my teeth were even more brighter than before!! An added bonus! Also, if you put a blob of the toothpaste in your mouth with some warm water and swish vigorously it makes a refreshing mouth wash too! I'll definitely be buying this again as soon as my current tube runs out!
The full ingredients, as they appear on the tube are: Glycerin (vegetable source), sorbitol (plant origin), hydrated silica (mineral origin), aloe barbadensis, aqua, sodium lauroyl sarcosinate (protein derivative), mentha piperita (peppermint oil), PVP (whitener), xanthan gum (natural origin), menthol (natural origin), phytonadione (vitamin K), melaleuca alternifolia (tea tree oil), xylitol (plant origin), sodium hydroxymethylglycinate (protein origin), citric acid, Ci 75810 (chlorophyll - natural colouring).
Oh and another plus is that it says it has not been tested on animals.